Academics

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Experiential Learning At MICA - 6 Courses For The New Marketing Student

Experiential Learning At MICA - 6 Courses For The New Marketing Student

As the premier school for strategic management and communication, MICA always strives to stay relevant in terms of its curriculum. The subjects taught at MICA – right from Day 1, until the students step out into the corporate world – are tailored to help think beyond the obvious, reject pre-existing perceptions and build worldviews.

MICA Ahmedabad
The Most 'What The F...!!' Stories From The World Of Marketing

The Most 'What The F...!!' Stories From The World Of Marketing

Marketing and marketers are generally considered as lying, cheating beings, out there to grab your money. But one cannot deny the fact that they are also brilliant minds, some of whom gave a lot of strategizing brains to create some of the most famous brand names in the world. Some of these stories are also potboiler stuff. Not surprising that a wise soul was driven to make an entire movie on social networking as we know it today. So bring out those popcorns brands (!) and read on these fascinating stories behind some of the world's biggest brand names.

Aastha Sneha
Why RIL Invested 15 Lakh Crore In Reliance Jio - Strategy With RS

Why RIL Invested 15 Lakh Crore In Reliance Jio - Strategy With RS

We live in an era marked with technological disruptions. Do you know what is the consequence of this on corporate life expectancy? Various studies seem to indicate that the average lifespan of a company in the S&P 500 Index has decreased from 61 years in 1958 to just 18 years now. Therein lies the rub - this run rate seems to indicate that by 2027, more than ¾ of the S&P 500 will be companies that we have not heard of!

Rajesh Srivastava
CineMBA - Communication Skills Lessons From 'Swades'

CineMBA - Communication Skills Lessons From 'Swades'

CineMBA is a series where InsideIIM and Professors from Top Business Schools endeavor to make learning fun and interesting instead of dull and boring. In this video, Dr. Seema Khanvilkar from MISB Bocconi presents the lessons in communication skills like never before. She describes these lessons with the help of 2004 movie, Swades.

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