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Top Organizations Using Big Data To Transform Business

Top Organizations Using Big Data To Transform Business

Big data signifies Big Business. It is woven into every industry and booming in the global market, and, important factors of production like human capital and modern activity possibly won’t take place without them. Relying on Big Data to improve the success of organisations, better decision making and marketing strategies help you create noteworthy value for the business.

Twinkle Kapoor
Coldplay Emulates Robin Hood - Take From The Rich, Give To The Poor - Views From Prabhakar

Coldplay Emulates Robin Hood - Take From The Rich, Give To The Poor - Views From Prabhakar

For those of you who think that this is one of the most expensive Western pop music shows to be staged in India with the Silver zone tickets at Rs 20,000 ( almost £250 at depressed post-Brexit £ prices) you may just be right, although tickets were also available at Rs 5000. (I am told Gold Zone was at Rs 35,000) You might find the composition of the line-up in India for the Global Citizen concert in Mumbai, a little different from the New York concert held recently on 24th September. Read the Economist article Global Citizen Festival: a mash-up of music fans, bands and prime ministers. So here in Mumbai, you will have more actors than musicians. And fewer Prime Ministers, Heads of State and First Ladies. So don't expect the equivalent of Michelle Obama who graced the 2015 show in New York. We don't have one!

Prabhakar Mundkur
Tata Motors - A Tough Brand To Manage - Views From Prabhakar

Tata Motors - A Tough Brand To Manage - Views From Prabhakar

In my earlier posts, I wrote in detail about Nano ( 'Nano, A good product marketed badly?' and Tiago ( Tiago, not so Fantastico? ). But it is also interesting to look at the Tata Motors brand as a whole. After all, it is a difficult brand to manage, given its legacy of being a truck and commercial vehicle manufacturer, a fact that differentiates it from all the other automobile brands in the Indian market who don't have to carry that baggage. To take an example, think hard about whether you would buy cars from Ashok Leyland in India, or Man in Germany, or Iveco in Italy to make it explicit with an analogy. And for the purposes of this discussion, all of the analysis is as of April 2013 and does not take into account any changes, progress or decline of the brand in the last three and a half years. In other words, this is a snapshot of March-April 2013.

Prabhakar Mundkur
Dejargonised - Escalation Of Commitment - Learn With InsideIIM & MISB Bocconi

Dejargonised - Escalation Of Commitment - Learn With InsideIIM & MISB Bocconi

What do we learn from the failed 1996 Everest expedition? What do we learn from a famous expensive FBI project that cost 170 Mn Dollars but no results? Why did NASA launch Space Challenger in 1986 despite evidence on the contrary? Prof. Massimo Magni from MISB Bocconi and InsideIIM will help you dejargonize 'Escalation of Commitment' and tells you how a manager can avoid it.

Career Services Centre
7 Ways To Master People Skills

7 Ways To Master People Skills

Have you ever wondered how some people connect to others instantly in a corporate environment while others struggle to make their presence felt?  A lot of this has to do with people skills.

Srinivasan R
The Buck Stops With The Prime Minister - Finance Guru Tamal Bandopadhyay Speaks

The Buck Stops With The Prime Minister - Finance Guru Tamal Bandopadhyay Speaks

Had I been Kumbhakarna, the younger brother of Ravana in the famous epic Ramayana, woken up in Mumbai last Thursday after a long slumber and looked at the thousands of bank branches that dot the country’s most populous city, I would have thought there’s a run on the entire banking system in Asia’s third-largest economy.

Tamal Bandopadhyay