Academics

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10 Ways To Be Courteous At Work - A Powerful Leadership Trait

10 Ways To Be Courteous At Work - A Powerful Leadership Trait

Nowhere is the power of courtesy more understated than in the business world! Yet, a little courtesy can go a long way in enabling your leadership effectiveness. In the pressures of corporate workplace, you can dispense with courtesy but you cannot do away with its consequences.

Srinivasan R
Growth Of Non Performing Assets In The Indian Banking System

Growth Of Non Performing Assets In The Indian Banking System

Banks are the nucleus of any economy. It is a prerequisite to have a healthy banking industry to put the economy in the growth trajectory. However, with the structured loans turning bad and an exponential increase in the non-performing assets of the bank, the industry has been pushed into a state of entanglement. The public sector banks continue to suffer the repercussions of their past lending. This has caused a damage by burgeoning the stressed assets figures enormously for both the public and the private sector banks.

IMI KOLKATA
Brand Modi For Brand India - The Best Bet For Indian Tourism - Views From Prabhakar

Brand Modi For Brand India - The Best Bet For Indian Tourism - Views From Prabhakar

While the choice may seem unusual and the Prime Minister's detractors may think he is egoistic and criticize the decision, I personally believe Prime Minister Narendra Modi is an excellent choice for India's Tourism campaign. After all, while we adore and worship our Bollywood actors and cricketers, for a Ministry of Tourism campaign, it is more important to convince people overseas, to visit India. And no Indian celebrity has the global appeal that is as wide as Modi’s. Bollywood and Cricket are not really global interests however much the average Indian might like to believe it is so.

Prabhakar Mundkur
Experiential Learning At MICA - 6 Courses For The New Marketing Student

Experiential Learning At MICA - 6 Courses For The New Marketing Student

As the premier school for strategic management and communication, MICA always strives to stay relevant in terms of its curriculum. The subjects taught at MICA – right from Day 1, until the students step out into the corporate world – are tailored to help think beyond the obvious, reject pre-existing perceptions and build worldviews.

MICA Ahmedabad
The Most 'What The F...!!' Stories From The World Of Marketing

The Most 'What The F...!!' Stories From The World Of Marketing

Marketing and marketers are generally considered as lying, cheating beings, out there to grab your money. But one cannot deny the fact that they are also brilliant minds, some of whom gave a lot of strategizing brains to create some of the most famous brand names in the world. Some of these stories are also potboiler stuff. Not surprising that a wise soul was driven to make an entire movie on social networking as we know it today. So bring out those popcorns brands (!) and read on these fascinating stories behind some of the world's biggest brand names.

Aastha Sneha
Why RIL Invested 15 Lakh Crore In Reliance Jio - Strategy With RS

Why RIL Invested 15 Lakh Crore In Reliance Jio - Strategy With RS

We live in an era marked with technological disruptions. Do you know what is the consequence of this on corporate life expectancy? Various studies seem to indicate that the average lifespan of a company in the S&P 500 Index has decreased from 61 years in 1958 to just 18 years now. Therein lies the rub - this run rate seems to indicate that by 2027, more than ¾ of the S&P 500 will be companies that we have not heard of!

Rajesh Srivastava