Star Sports' Short-Sighted Football Broadcast Strategy In India
I got introduced to the Premier League because of friends. However, the reason I became a fan was because I could watch Premier League matches live on my TV. I was exposed to a world of entertainment and scintillating display of skill. The pre-match and post-match analysis was of high quality. The weekly shows on Football were educating and gave great insight into how the sport was run. The only way you develop an interest and convert it to a passion is if the content is available. When I look back I became a cricket fan as a child too because I could watch the Indian team travel across the world on TV. Access to experiencing the content was never a problem.







