Adding Value Through Customer Loyalty Programs - Priyanka From IIM Lucknow
“Customer is the King.”
Priyanka Grover
When Entertainment Overtakes Product - Views From Prabhakar
When we grew up in advertising we were told that you needed to sprinkle a little bit of entertainment into a commercial for it to be likeable and effective. Now turn that axiom on its head. Take a piece of pure entertainment and sprinkle it with a little bit of information on a product. #RanveerChingReturns, the video for their brand Ching's Secret from Capital Foods has done just that. But there is no doubt that it is a spectacular piece of entertainment. So here goes another piece of communication that is a 5 minute video where a lot of creative people had fun, and now they are all going to call it 'digital' like every other 5 minute video. Which digital marketing guru might have predicted that the 5 minute video would be dubbed 'digital' just because it runs on youtube and only because television is prohibitively expensive. So youtube now has become a surrogate for very cheap TV, although I can't ever remember clients to have had enough money to run 5 minute videos either in cinema or TV even 20 years ago. And besides putting films on youtube helps you to call yourself a digital expert. (sic!)
Prabhakar Mundkur
Being Negative For Growth - The Conundrum Of Negative Interest Rates
At the recently concluded Economic Symposium organized by US Fed at Jackson Hole, Wyoming involving leading central bankers and economists from around the world, there was a growing clamor for more radical measures to fuel growth and inflation. The chief among them being negative interest rates being used in Japan & Europe to stimulate anemic growth.
Aman Jindal
A Marketing Guide To The Term 'Urban Poor' - Niteen, IIM Calcutta
“Poor can fake it. Rich can cheat. Middle class is the ultimate casualty”.
Niteen Bali
India Taking Another Step Towards A Cashless Society - Nikhita, IIM Ranchi
The number of cashless transactions in our country is really poor. It is 6 transactions per person in a year, also considering the fact that hardly 1.1 million out of 11 million retailers have infrastructure for card payments. However the number of people using smartphones is predicted to reach 500 million in next five years hence RBI has set its goal to tap into this segment and assist in making India a cashless economy.
Nikhita Basti
The Art Of War Applied To Business - Strategy With RS
Business leaders, since time immemorial have been inspired by war. So much so that popular war terms have entered business lexicon. Take a look:
Rajesh Srivastava
Adding Value Through Customer Loyalty Programs - Priyanka From IIM Lucknow
“Customer is the King.”
Priyanka Grover
When Entertainment Overtakes Product - Views From Prabhakar
When we grew up in advertising we were told that you needed to sprinkle a little bit of entertainment into a commercial for it to be likeable and effective. Now turn that axiom on its head. Take a piece of pure entertainment and sprinkle it with a little bit of information on a product. #RanveerChingReturns, the video for their brand Ching's Secret from Capital Foods has done just that. But there is no doubt that it is a spectacular piece of entertainment. So here goes another piece of communication that is a 5 minute video where a lot of creative people had fun, and now they are all going to call it 'digital' like every other 5 minute video. Which digital marketing guru might have predicted that the 5 minute video would be dubbed 'digital' just because it runs on youtube and only because television is prohibitively expensive. So youtube now has become a surrogate for very cheap TV, although I can't ever remember clients to have had enough money to run 5 minute videos either in cinema or TV even 20 years ago. And besides putting films on youtube helps you to call yourself a digital expert. (sic!)
Prabhakar Mundkur
Being Negative For Growth - The Conundrum Of Negative Interest Rates
At the recently concluded Economic Symposium organized by US Fed at Jackson Hole, Wyoming involving leading central bankers and economists from around the world, there was a growing clamor for more radical measures to fuel growth and inflation. The chief among them being negative interest rates being used in Japan & Europe to stimulate anemic growth.
Aman Jindal
A Marketing Guide To The Term 'Urban Poor' - Niteen, IIM Calcutta
“Poor can fake it. Rich can cheat. Middle class is the ultimate casualty”.
Niteen Bali
India Taking Another Step Towards A Cashless Society - Nikhita, IIM Ranchi
The number of cashless transactions in our country is really poor. It is 6 transactions per person in a year, also considering the fact that hardly 1.1 million out of 11 million retailers have infrastructure for card payments. However the number of people using smartphones is predicted to reach 500 million in next five years hence RBI has set its goal to tap into this segment and assist in making India a cashless economy.
Nikhita Basti
The Art Of War Applied To Business - Strategy With RS
Business leaders, since time immemorial have been inspired by war. So much so that popular war terms have entered business lexicon. Take a look:
Rajesh Srivastava
