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Marketing Myths

Marketing Myths

The first question that arises in our mind when we go for MBA is about the specialization. Be it Finance/Marketing/Operations/HR etc, this is the most important question of your career at that point, as it might as well be the field in which you’ll have to work for at least some years. If you’re interested in Marketing, at some point, you’ll get to know about the biggest myths of Marketing, i.e. marketing and Sales are the same. Also, selling is an easy job and anyone can do it. Let’s try to prove that wrong.

IIM Bodh Gaya
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How Smart Is India’s Smart City Program?

How Smart Is India’s Smart City Program?

India has for long been known for fragmented technology deployment that has lead to islands of automation and pockets of excellence. But when it comes to Smart Cities, a structured approach is paramount to Smart Cities seeing the light of day in India.

Srinivasan R
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7 Business Lessons From The Failed Daiichi–Ranbaxy deal - Strategy With RS

7 Business Lessons From The Failed Daiichi–Ranbaxy deal - Strategy With RS

The Daiichi – Ranbaxy deal has once again grabbed headlines. Malvinder and Shivinder Singh, the former owners of Ranbaxy Laboratories, were ordered by a Singapore arbitration tribunal to pay $385 million to Japanese pharma company Daiichi Sankyo, which had bought the firm in 2008. Daiichi has accused the brothers of misrepresenting the problems facing Ranbaxy when it acquired the firm.

Rajesh Srivastava
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Top-Down Vs Bottom-Up Approach Of Investing - Finance With Chinmay

Top-Down Vs Bottom-Up Approach Of Investing - Finance With Chinmay

Many new investors entering into stock markets have a common question – What approach should I have? Should I start with a ‘big picture’ i.e. economy, GDP growth rates, interest rates, currency rate, commodity prices, inflation etc which can affect broader stock markets which eventually will affect the price of an individual stock or should I start directly with a company without much concerns about the overall economy? The first approach of investing is called as “Top Down Approach” while the latter is “Bottom Up Approach”. Top Down Approach – Top down approach starts with analysing macro level events like global economy, GDP rates, currency and commodity prices like gold & crude oil, interest rates, inflation. After analysing these macro factors different sectors and industries are selected which are most likely to be benefited due to current and forecasted future macro-economic conditions. After shortlisting the sectors and industries, stocks are shortlisted which can be most benefited in current and forecasted future scenario.

Chinmay Madgulkar
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