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How The Internet of Things Will Enable Digital Businesses

How The Internet of Things Will Enable Digital Businesses

IoT (Internet of Things) has already established itself in industries such as manufacturing, healthcare and transportation, improving efficiencies, reducing risk and increasing productivity. These industries are replete with embedded systems making it easy to integrate an IoT Framework.

Naveen Joshi
How Employee Advocacy Builds Brand Equity - Views From Prabhakar

How Employee Advocacy Builds Brand Equity - Views From Prabhakar

Word of mouth always has been the most powerful social media platform ever in the history of the world.  Even before  the internet was born and we formally christened it as social media.  While word of mouth always found itself in marketing textbooks as a part of the marketing mix, it has largely been neglected consciously as a communication tool.

Prabhakar Mundkur
What's With The Emirates Airline Free Ticket Scam

What's With The Emirates Airline Free Ticket Scam

A chance to win Free First Class tickets for an entire year for 2500 lucky people on Emirates Airline!  Looks exciting right?  So, what do you need to do to win this?  Very little- if you were to go by the Facebook post that is currently doing the rounds.  Can you actually win anything here? The answer is 'No', this whole thing is a scam.

Srinivasan R
How Could Banks Lend Rs 9000 crores With Only 10% Security - Views From Prabhakar

How Could Banks Lend Rs 9000 crores With Only 10% Security - Views From Prabhakar

In the case being heard by the Supreme Court from the 17 public sector bank consortium, the only worry should not be that Vijay Mallya has fled the country.  It is also that a consortium of banks gave away loans to a beleaguered Kingfisher by breaking the norms of sound banking practices.  So we should be more worried about the banks fleeing away as well from their responsibility as bankers to the nation.  Because then  the government and the public will be left holding the can!  And the perpetrators of this gigantic financial indiscretion will all slink away quietly into the sunset.

Prabhakar Mundkur
The Tug Of War Between Offline And Online Retail

The Tug Of War Between Offline And Online Retail

E-Commerce has left a deep impact on the way people once shopped. With the increasing penetration of smartphones and emergence of online marketplaces, online portals are drawing large pools of loyal customers away from their favorite physical retailers, the latter finding it tough to keep up with the variety and prices that these portals offer.

Suresh Kabra
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