Sentiment Analysis and Market Values
The ways people express their opinions and sentiments today about a product or service have radically changed in the past decade thanks to the advent of social networks, web communities—blogs, forums, wikis, podcasts, videos, Instant Messenger, Skype, YouTube, Facebook, reviews, ratings, recommendations and other online collaborative media. Social media and online opinion have contributed substantially to change and influence the marketing strategies, customer experience and business acumen today; it has provided people with new tools for creating and sharing in real time and in a cost efficient way, said Dr. Umesh Rao Hodeghatta, Professor of Information Systems, Xavier Institute of Management in his address to the business management students at MYRA on September 30, 2015.
