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Turning Your Customers into Brand Advocates

Turning Your Customers into Brand Advocates

What is your brand advocacy score? Did you know why Google jettisoned an elaborate marketing plan made by an accomplished Coca-Cola executive? Does your brand provide an end-to-end memorable experience to the customer? The video below helps you get great insight whether you're building your own enterprise or are in charge of a brand in a fast growing company.

InsideIIM Career Services
Know Your Real Friends Using the BCG Matrix

Know Your Real Friends Using the BCG Matrix

I really wonder whether Boston Consulting Group had given a thought to the fact that the Matrix they had come up to help companies to take strategic decisions could even help human beings to decide who their real friends are.

Sayantan Datta
below@zero.bound

below@zero.bound

Yes, finance has been witnessing a whole new world order at below the lower bound with more number of bonds now throwing negative yields and the ‘interesting’ part is that they are actually selling, meaning that there are buyers and investors who are buying them. Years together we have been hearing economists on the right side of the zero arguing about the thresholds of the bound. However, we can now believe that yields can still go freewheeling much below or to the left of the zero. Finance thus opens up to another act, this time to the left of the zero on the number line.

Ravindra Muley
MICA Facilitates Exchange Program With University Of New Mexico

MICA Facilitates Exchange Program With University Of New Mexico

MICA facilitated an exchange program for the students of PGDM-C 2014-2016 batch, over duration of one week with the University of New Mexico, Albuquerque, United States of America.  The course was titled “Intercultural Engagement” and took place between 9th March and 14th March 2015. Eight students from both the first and the second year combined, along with two faculty members which included the President and Director, MICA were participants in the program. The study tour was conducted as part of the three-way exchange program between MICA, University of New Mexico and University of Southern Denmark.

MICA Ahmedabad
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