Academics

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Management Lessons from a Shipbuilder...

Management Lessons from a Shipbuilder...

Very recently and very fervently, a friend recommended a book to me. It was titled - The Shipbuilder: Five Ancient Principles of Leadership. Prima facie, it seemed another one of those drab treatises on management. Turned out, it wasn’t.

Govind Agarwal
How Apple Gives us Emotional Reasons to Buy

How Apple Gives us Emotional Reasons to Buy

In his fourth Founding Fuel episode, Rajesh Srivastava says that chasing profits may be self-defeating. It does not guarantee the kind of success earned by the likes of Apple, Google, Amazon, Facebook or Twitter - companies that have notched up profitable revenue growth over an extended period of time and have also won a place in the hearts of the people they serve. This twin achievement has catapulted them into the league of the world's most admired and valuable companies.

Rajesh Srivastava
STP in Marketing

STP in Marketing

Everyone must have come across a term called "marketing" and without your knowledge at least once in your lifetime you donned the role of a marketeer. Everyday if not every moment you are behaving in a way that a marketing professional wants to.

Vishal Ganti Mahapatruni