Academics

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3 Management Concepts which B-Schools Do Not Teach You Right

3 Management Concepts which B-Schools Do Not Teach You Right

It is always considered to be good to pursue an MBA degree from a reputed B-School before handling a management role. But what disappoints the most is the inability of majority of B-Schools to showcase the core corporate realities & to teach the implications of management concepts. Most of the B-Schools focus on the breadth of knowledge rather than depth of it. Practical irrelevance of this knowledge for the future managers is the by-product of this approach. Here are 3 important management concepts which B-Schools are usually failed to teach practically:-

Vivek Arya
Growth Hacking - Case Studies from Gmail, Dropbox and Reliance Infocomm

Growth Hacking - Case Studies from Gmail, Dropbox and Reliance Infocomm

We bring you Episode 9 of the Founding Fuel Series - New Rules of Business by Rajesh Srivastava where he talks about Growth Hacking - a concept where there is no additional marketing spend but exponential growth in users and/or revenue. He uses case studies not only of technology pioneers like Dropbox and Gmail but also of brick and mortar businesses like Reliance Infocomm (before it was given to ADAG) and Gillette.

InsideIIM Career Services
Winning Customer Loyalty - Case Studies from Amazon, IKEA and Ritz-Carlton

Winning Customer Loyalty - Case Studies from Amazon, IKEA and Ritz-Carlton

There are several trends that will define the 21st century. A dominant one will be an enterprise strategy to be proactive. The admired enterprises of today do not wait for trouble to raise their ugly heads; they pick up issues at a nascent stage and proactively take actions to ensure that trouble does not arise at all. As a result, the cost incurred in rectifying any problem is smaller and the damage is limited. And such companies go one step further to win customer loyalty by anticipating their needs.

InsideIIM Career Services
Management Lessons from a Shipbuilder...

Management Lessons from a Shipbuilder...

Very recently and very fervently, a friend recommended a book to me. It was titled - The Shipbuilder: Five Ancient Principles of Leadership. Prima facie, it seemed another one of those drab treatises on management. Turned out, it wasn’t.

Govind Agarwal
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