It Is Time For Reverse Reviews - Strategy with RS
Service providers – restaurants, airlines, banks, Uber are under 24 x 7 ‘review’ by customers.
Rajesh Srivastava
How Starbucks, Economist And Amazon Use Behavioural Science While Selling
Behavioural science seeks to understand why customers behave the way they do and more importantly, what influences their behaviour. Once we gain an understanding into this, we can get our customers to behave the way we want them to - of their own volition and at near zero cost.
Rajesh Srivastava
Lessons From Sweden's Revolutionary Blood SMS - Strategy With RS
As a person handling business / brand you know how difficult it is to get your customers to emotionally engage with your business / brand? You may erroneously lay the blame at the doorsteps of your customers surmising that they are 'cash rich' but ‘time & attention’ poor.
Rajesh Srivastava
Jurassic World Park is a Marketing Masterclass
Saw Jurassic World Park. But I felt that it is not a movie - It is a marketing masterclass.
Rajesh Srivastava
Why Snapdeal's Competitor Focused Strategy Is Juvenile - Strategy with RS
Flipkart has launched a multimedia teaser campaign #achhaKiya. Obviously to indicate to online buyers that they should postpone their buying decision because another big sale is coming up!
Rajesh Srivastava
How Starbucks Engages All Five senses To Create A Memorable Experience
Nothing ever becomes real till it is experienced – John Keats
Rajesh Srivastava
What's Worth Reading | Shreyas Recommends – (Week 48: June 9 – June 16)
Your weekly dose of the best content on the internet is here. From Gold Imports to Mid-day meals to dating and Tinder, Shreyas covers a broad range of topics this week.
Shreyas Panse
Opportunistic or Authentic - Brands' Stance On LGBT (Lesbian, Gay, Bi-sexual and Transgender)
Call it a bravado... The recent digital campaign Bold is Beautiful for Myntra's ethnic wear brand "Anouk" has certainly grabbed the attention of many either for good or bad depending on one's belief about Marriage equality (LGBT) and same sex relationships. The campaign for sure is a clutter breaker in its segment and deserves a standing ovation for the stance it has taken on same sex relationship esp. in a country which has criminalized or re-criminalized LGBT rights to dignity, equality and freedom. Check this video here: Anouk The Visit
Sathya Narayanan
It Is Time For Reverse Reviews - Strategy with RS
Service providers – restaurants, airlines, banks, Uber are under 24 x 7 ‘review’ by customers.
Rajesh Srivastava
How Starbucks, Economist And Amazon Use Behavioural Science While Selling
Behavioural science seeks to understand why customers behave the way they do and more importantly, what influences their behaviour. Once we gain an understanding into this, we can get our customers to behave the way we want them to - of their own volition and at near zero cost.
Rajesh Srivastava
Lessons From Sweden's Revolutionary Blood SMS - Strategy With RS
As a person handling business / brand you know how difficult it is to get your customers to emotionally engage with your business / brand? You may erroneously lay the blame at the doorsteps of your customers surmising that they are 'cash rich' but ‘time & attention’ poor.
Rajesh Srivastava
Jurassic World Park is a Marketing Masterclass
Saw Jurassic World Park. But I felt that it is not a movie - It is a marketing masterclass.
Rajesh Srivastava
Why Snapdeal's Competitor Focused Strategy Is Juvenile - Strategy with RS
Flipkart has launched a multimedia teaser campaign #achhaKiya. Obviously to indicate to online buyers that they should postpone their buying decision because another big sale is coming up!
Rajesh Srivastava
How Starbucks Engages All Five senses To Create A Memorable Experience
Nothing ever becomes real till it is experienced – John Keats
Rajesh Srivastava
What's Worth Reading | Shreyas Recommends – (Week 48: June 9 – June 16)
Your weekly dose of the best content on the internet is here. From Gold Imports to Mid-day meals to dating and Tinder, Shreyas covers a broad range of topics this week.
Shreyas Panse
Opportunistic or Authentic - Brands' Stance On LGBT (Lesbian, Gay, Bi-sexual and Transgender)
Call it a bravado... The recent digital campaign Bold is Beautiful for Myntra's ethnic wear brand "Anouk" has certainly grabbed the attention of many either for good or bad depending on one's belief about Marriage equality (LGBT) and same sex relationships. The campaign for sure is a clutter breaker in its segment and deserves a standing ovation for the stance it has taken on same sex relationship esp. in a country which has criminalized or re-criminalized LGBT rights to dignity, equality and freedom. Check this video here: Anouk The Visit
Sathya Narayanan