Most companies look at costs as fixed and variable costs. And if reliable partners can be found to undertake the activities related with variable costs, all of it is quickly outsourced to them. This strategy leads to the following benefits:
Victoria Secret’s is facing the wrath of its customers because of its ‘’Perfect Body’ campaign. (Refer to my earlier post on this issue). Today’s customer will patronise brands which they can trust & relate too.
IndiGo, the budget airline, has metamorphosed into the fastest growing and largest airline in India with a market share of 38.9%. (May 2015). What has catapulted this airlines to such an exalted position especially when airlines are going bankrupt or flying into losses?
The way we interact with our smart devices will change in coming months. It will migrate from ‘touch’ to ‘voice activation’. This is not the 1st time this strategy is being introduced.
Can you get your customers to do anything against their wishes?
Your star curator is back after a break with interesting stuff on the Maggi recall and Baba Ramdev's Patanjali's ayurveda, the symbol of LGBT pride - the rainbow flag, the world's biggest book stores and what the best age to go to a business school is.
If you wish to win your customer's heart & mind & eventually their business then you will have to come up with a business model which is in sync with their lifestyle & unique requirements.
