Victoria Secret’s is facing the wrath of its customers because of its ‘’Perfect Body’ campaign. (Refer to my earlier post on this issue). Today’s customer will patronise brands which they can trust & relate too.
IndiGo, the budget airline, has metamorphosed into the fastest growing and largest airline in India with a market share of 38.9%. (May 2015). What has catapulted this airlines to such an exalted position especially when airlines are going bankrupt or flying into losses?
The way we interact with our smart devices will change in coming months. It will migrate from ‘touch’ to ‘voice activation’. This is not the 1st time this strategy is being introduced.
Can you get your customers to do anything against their wishes?
Your star curator is back after a break with interesting stuff on the Maggi recall and Baba Ramdev's Patanjali's ayurveda, the symbol of LGBT pride - the rainbow flag, the world's biggest book stores and what the best age to go to a business school is.
If you wish to win your customer's heart & mind & eventually their business then you will have to come up with a business model which is in sync with their lifestyle & unique requirements.
Uber, made ‘surge’ price enter popular parlance. It is the price that is charged to customers depending upon demand, environment factors & more. For example, if it rains suddenly & demand for taxi goes up in an area, Uber will immediately raise the price under the guise of getting more drivers on the road! And when the demand falls the price too comes back to the ‘normal’. This strategy has caused an uproar with many labelling it as unethical & amoral because a user’s helplessness is being exploited for commercial gain.
Victoria Secret’s is facing the wrath of its customers because of its ‘’Perfect Body’ campaign. (Refer to my earlier post on this issue). Today’s customer will patronise brands which they can trust & relate too.
IndiGo, the budget airline, has metamorphosed into the fastest growing and largest airline in India with a market share of 38.9%. (May 2015). What has catapulted this airlines to such an exalted position especially when airlines are going bankrupt or flying into losses?
The way we interact with our smart devices will change in coming months. It will migrate from ‘touch’ to ‘voice activation’. This is not the 1st time this strategy is being introduced.
Can you get your customers to do anything against their wishes?
Your star curator is back after a break with interesting stuff on the Maggi recall and Baba Ramdev's Patanjali's ayurveda, the symbol of LGBT pride - the rainbow flag, the world's biggest book stores and what the best age to go to a business school is.
If you wish to win your customer's heart & mind & eventually their business then you will have to come up with a business model which is in sync with their lifestyle & unique requirements.
Uber, made ‘surge’ price enter popular parlance. It is the price that is charged to customers depending upon demand, environment factors & more. For example, if it rains suddenly & demand for taxi goes up in an area, Uber will immediately raise the price under the guise of getting more drivers on the road! And when the demand falls the price too comes back to the ‘normal’. This strategy has caused an uproar with many labelling it as unethical & amoral because a user’s helplessness is being exploited for commercial gain.
