This week on Shreyas recommends - Why India arrested Pakistan's spy pigeon, The FIFA Saga and the life and work of John Nash. Also, read about India TV News channel and how cigarette butts can help store energy and also cure dengue.
Womens' view about themselves is changing at a brisk pace. They are confident & desire to be their real self all the time. Regrettably many brands are not keeping pace with this reality. Result: women are rejecting these insensitive brands resulting in loss of business for them.
A case has been lodged against Nestle India in a local court over safety standards of its Maggi product. FSDA had found monosodium glutamate and lead in excess of the prescribed limit in samples tested by it. If this was not bad enough another set of cases have been filed against actors Amitabh Bachchan, Madhuri Dixit and Preity Zinta for promoting the brand which is been found to be harmful for public health. With the cine stars drawn into the arena the spotlight on the controversy will be more intense & protracted.
The trailer of Salman’s next film Bajrangi Bhaijaan released recently and in a short span of time accrued lakhs of views. I saw it too and I pose this question to you - if Salman Khan was endorsing your brand would you drop him from your campaign? I would.
Let’s look at the statistics. Only 30 million out of 250 million internet users (12%) are shopping online despite being lured with heavy discounts, mouth watering promotional schemes and ‘Cash on Delivery’. There must be ‘pain' experienced by customers that must be stopping them from participating in the party. Unfortunately these paint points reside within the business model created by the 'biggies'!
After a one-week break, Shreyas is back with his 46th edition of Shreyas Recommends. This week - How much does Warren Buffet read? How much does a CEO earn? Why did a consulting firm buy a design firm? The story of the white rhino and why doing things alone may be recommended.
This week on Shreyas recommends - Why India arrested Pakistan's spy pigeon, The FIFA Saga and the life and work of John Nash. Also, read about India TV News channel and how cigarette butts can help store energy and also cure dengue.
Womens' view about themselves is changing at a brisk pace. They are confident & desire to be their real self all the time. Regrettably many brands are not keeping pace with this reality. Result: women are rejecting these insensitive brands resulting in loss of business for them.
A case has been lodged against Nestle India in a local court over safety standards of its Maggi product. FSDA had found monosodium glutamate and lead in excess of the prescribed limit in samples tested by it. If this was not bad enough another set of cases have been filed against actors Amitabh Bachchan, Madhuri Dixit and Preity Zinta for promoting the brand which is been found to be harmful for public health. With the cine stars drawn into the arena the spotlight on the controversy will be more intense & protracted.
The trailer of Salman’s next film Bajrangi Bhaijaan released recently and in a short span of time accrued lakhs of views. I saw it too and I pose this question to you - if Salman Khan was endorsing your brand would you drop him from your campaign? I would.
Let’s look at the statistics. Only 30 million out of 250 million internet users (12%) are shopping online despite being lured with heavy discounts, mouth watering promotional schemes and ‘Cash on Delivery’. There must be ‘pain' experienced by customers that must be stopping them from participating in the party. Unfortunately these paint points reside within the business model created by the 'biggies'!
After a one-week break, Shreyas is back with his 46th edition of Shreyas Recommends. This week - How much does Warren Buffet read? How much does a CEO earn? Why did a consulting firm buy a design firm? The story of the white rhino and why doing things alone may be recommended.
