Nestle to cash in on the rising demand for ‘natural’ products has introduced Coffee-Mate Natural Bliss, a naturally flavored dairy creamer. But the market is crowded with brands making this claim.
"The single biggest problem in communication is the illusion that it has taken place" - George Bernard Shaw
Have you heard of Apple’s ‘Early Field Failure Analysis’ (EFFA) Team? This Team works under Apple Care & is tasked with identifying problems that early Apple buyers face on using the device. And then ensuring that each one of them is eliminated from the root itself so that they do not ‘spread’.
I visited McDonald’s with a pledge that I will not indulge my self with French fries. When I reached the order counter I firmly said, ‘1 Fillet-o-fish & a small Coke, please.’ She keyed in my order, looked up & with a hint of smile asked innocuously, ‘Would you like French fries to with it?’. The tempting 'offer' melted my will power & what I can only put to a moment of indiscretion said, ‘yes’. While munching on French fries I reflected on how I was made to buy what I was determined not to buy. And then I realized that it is not only McDonald, but most brands deploy various strategies to get us to either buy or consume more so that they benefit form increased sales. Here is a partial list of industries & strategies deployed by them to make us buy / consume more:
Most companies look at costs as fixed and variable costs. And if reliable partners can be found to undertake the activities related with variable costs, all of it is quickly outsourced to them. This strategy leads to the following benefits:
Victoria Secret’s is facing the wrath of its customers because of its ‘’Perfect Body’ campaign. (Refer to my earlier post on this issue). Today’s customer will patronise brands which they can trust & relate too.
IndiGo, the budget airline, has metamorphosed into the fastest growing and largest airline in India with a market share of 38.9%. (May 2015). What has catapulted this airlines to such an exalted position especially when airlines are going bankrupt or flying into losses?
Nestle to cash in on the rising demand for ‘natural’ products has introduced Coffee-Mate Natural Bliss, a naturally flavored dairy creamer. But the market is crowded with brands making this claim.
"The single biggest problem in communication is the illusion that it has taken place" - George Bernard Shaw
Have you heard of Apple’s ‘Early Field Failure Analysis’ (EFFA) Team? This Team works under Apple Care & is tasked with identifying problems that early Apple buyers face on using the device. And then ensuring that each one of them is eliminated from the root itself so that they do not ‘spread’.
I visited McDonald’s with a pledge that I will not indulge my self with French fries. When I reached the order counter I firmly said, ‘1 Fillet-o-fish & a small Coke, please.’ She keyed in my order, looked up & with a hint of smile asked innocuously, ‘Would you like French fries to with it?’. The tempting 'offer' melted my will power & what I can only put to a moment of indiscretion said, ‘yes’. While munching on French fries I reflected on how I was made to buy what I was determined not to buy. And then I realized that it is not only McDonald, but most brands deploy various strategies to get us to either buy or consume more so that they benefit form increased sales. Here is a partial list of industries & strategies deployed by them to make us buy / consume more:
Most companies look at costs as fixed and variable costs. And if reliable partners can be found to undertake the activities related with variable costs, all of it is quickly outsourced to them. This strategy leads to the following benefits:
Victoria Secret’s is facing the wrath of its customers because of its ‘’Perfect Body’ campaign. (Refer to my earlier post on this issue). Today’s customer will patronise brands which they can trust & relate too.
IndiGo, the budget airline, has metamorphosed into the fastest growing and largest airline in India with a market share of 38.9%. (May 2015). What has catapulted this airlines to such an exalted position especially when airlines are going bankrupt or flying into losses?
