This is a continuation of our series on First Year MBA toppers at elite b-schools. SJMSOM, the b-school at IIT Bombay, has established itself as one of the premier b-schools in the country. With the stellar bunch of candidates it attracts, topping the exceedingly competitive first year of MBA is no mean feat.
Great Lakes Institute of Management, Chennai, held its annual Convocation today at the CTC Convention Center, Chennai. The chief guests for the occasion Mr. Ratan N Tata, Chairman - TATA Trusts participated in the convocation interaction and Mr. Faizal E Kottikollan, Founder and Chairman, KEF Holdings, Dubai delivered the presidential address.
Nestle to cash in on the rising demand for ‘natural’ products has introduced Coffee-Mate Natural Bliss, a naturally flavored dairy creamer. But the market is crowded with brands making this claim.
"The single biggest problem in communication is the illusion that it has taken place" - George Bernard Shaw
Have you heard of Apple’s ‘Early Field Failure Analysis’ (EFFA) Team? This Team works under Apple Care & is tasked with identifying problems that early Apple buyers face on using the device. And then ensuring that each one of them is eliminated from the root itself so that they do not ‘spread’.
I visited McDonald’s with a pledge that I will not indulge my self with French fries. When I reached the order counter I firmly said, ‘1 Fillet-o-fish & a small Coke, please.’ She keyed in my order, looked up & with a hint of smile asked innocuously, ‘Would you like French fries to with it?’. The tempting 'offer' melted my will power & what I can only put to a moment of indiscretion said, ‘yes’. While munching on French fries I reflected on how I was made to buy what I was determined not to buy. And then I realized that it is not only McDonald, but most brands deploy various strategies to get us to either buy or consume more so that they benefit form increased sales. Here is a partial list of industries & strategies deployed by them to make us buy / consume more:
Most companies look at costs as fixed and variable costs. And if reliable partners can be found to undertake the activities related with variable costs, all of it is quickly outsourced to them. This strategy leads to the following benefits:
This is a continuation of our series on First Year MBA toppers at elite b-schools. SJMSOM, the b-school at IIT Bombay, has established itself as one of the premier b-schools in the country. With the stellar bunch of candidates it attracts, topping the exceedingly competitive first year of MBA is no mean feat.
Great Lakes Institute of Management, Chennai, held its annual Convocation today at the CTC Convention Center, Chennai. The chief guests for the occasion Mr. Ratan N Tata, Chairman - TATA Trusts participated in the convocation interaction and Mr. Faizal E Kottikollan, Founder and Chairman, KEF Holdings, Dubai delivered the presidential address.
Nestle to cash in on the rising demand for ‘natural’ products has introduced Coffee-Mate Natural Bliss, a naturally flavored dairy creamer. But the market is crowded with brands making this claim.
"The single biggest problem in communication is the illusion that it has taken place" - George Bernard Shaw
Have you heard of Apple’s ‘Early Field Failure Analysis’ (EFFA) Team? This Team works under Apple Care & is tasked with identifying problems that early Apple buyers face on using the device. And then ensuring that each one of them is eliminated from the root itself so that they do not ‘spread’.
I visited McDonald’s with a pledge that I will not indulge my self with French fries. When I reached the order counter I firmly said, ‘1 Fillet-o-fish & a small Coke, please.’ She keyed in my order, looked up & with a hint of smile asked innocuously, ‘Would you like French fries to with it?’. The tempting 'offer' melted my will power & what I can only put to a moment of indiscretion said, ‘yes’. While munching on French fries I reflected on how I was made to buy what I was determined not to buy. And then I realized that it is not only McDonald, but most brands deploy various strategies to get us to either buy or consume more so that they benefit form increased sales. Here is a partial list of industries & strategies deployed by them to make us buy / consume more:
Most companies look at costs as fixed and variable costs. And if reliable partners can be found to undertake the activities related with variable costs, all of it is quickly outsourced to them. This strategy leads to the following benefits:
