Academics

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What’s Worth Reading | Shreyas Recommends – (Week 51: July 14 – July 21)

What’s Worth Reading | Shreyas Recommends – (Week 51: July 14 – July 21)

Delhi Metro is oddly liberating in its confines. Singapore, meanwhile, has a "Commuter Graciousness Index". Brilliant concept. India, through the lens of Google's Deep Dream engine Who still buys iPods?! BCCI: a multimillion dollar embarrassment to cricket A 25-year old man has flown 400,000 miles for free in his life, but he only visits the airports and rarely ventures outside Privatisation of marriage is around the corner? Last week, New Horizons made a flyby visit to Pluto What it saw was a set of new surprises for the universe and the solar system See also, the experience of travelling from Earth into deep space Jules Bianchi is the first Formula1 driver to die because of on-track accident in last 21 years. His death highlights the contradiction of risk and success of the sport An article from the time of Bianchi's accident gives a perspective what is being done and needs to be done on F1 safety Where are you most likely to have your car stolen in Delhi If Jalgaon, a district in Maharashtra, were a country, it would be seventh largest producer of bananas Is a successful comedy program on television actually propagating racial and sexist stereotypes? Is the end of real estate brokers near? (I sure hope so) Stock markets are at the mercy of rumors rather than longer term valuation  

Shreyas Panse
Ratan Tata gets candid about TATA Nano and his E-commerce investments at Great Lakes' 11th Convocation

Ratan Tata gets candid about TATA Nano and his E-commerce investments at Great Lakes' 11th Convocation

Great Lakes Institute of Management, Chennai, held its annual Convocation today at the CTC Convention Center, Chennai. The chief guests for the occasion Mr. Ratan N Tata, Chairman - TATA Trusts participated in the convocation interaction and Mr. Faizal E Kottikollan, Founder and Chairman, KEF Holdings, Dubai delivered the presidential address.

Great Lakes Institute of Management
Managing Issues of Quality - The Apple Way - Strategy With RS

Managing Issues of Quality - The Apple Way - Strategy With RS

Have you heard of Apple’s ‘Early Field Failure Analysis’ (EFFA) Team? This Team works under Apple Care & is tasked with identifying problems that early Apple buyers face on using the device. And then ensuring that each one of them is eliminated from the root itself so that they do not ‘spread’.

Rajesh Srivastava
How We Are Tempted To Buy Things We Don't Need - Strategy With RS

How We Are Tempted To Buy Things We Don't Need - Strategy With RS

I visited McDonald’s with a pledge that I will not indulge my self with French fries. When I reached the order counter I firmly said, ‘1 Fillet-o-fish & a small Coke, please.’ She keyed in my order, looked up & with a hint of smile asked innocuously, ‘Would you like French fries to with it?’. The tempting 'offer' melted my will power & what I can only put to a moment of indiscretion said, ‘yes’. While munching on French fries I reflected on how I was made to buy what I was determined not to buy. And then I realized that it is not only McDonald, but most brands deploy various strategies to get us to either buy or consume more so that they benefit form increased sales. Here is a partial list of industries & strategies deployed by them to make us buy / consume more:

Rajesh Srivastava