Ola, Uber and Rickshaws - Strategy With RS
What do successful businesses do to ensure that there top line & bottom line keeps growing? One strategy is to plan an entry into adjacent territory.
Rajesh Srivastava
Internet Of Things – A Smarter Way For Marketing?
“Internet of things” (IOT) - the new buzz word in the business world, is gaining popularity at more than one level. With devices becoming ‘smarter’ and access to technology becoming ‘easier’, the pace at which this technology would gain traction knows no bounds. If we talk about the whole hype being built around this new buzz word ‘internet of things’, we can safely say that most of the players across various industries are extensively investing and finding their way into this new arena. According to a report by the Economist Intelligence Unit, marketers believe that IOT is currently one of the hottest trends in technology as well as business and by 2020 it is going to have a major impact on marketing strategies. Before knowing the impact of marketing on IOT or vice versa, let’s have a glimpse of what IOT is and what does it have in store for us.
Rajeshwary Sonti
Packaging And Its Importance for FMCG Goods
“Things do not pass for what they are, but for what they seem. Most things are judged by their jackets.” – Baltasar Gracian
Naveen L
Product Placement in Bollywood
There are number of ways to advertise your product, to lure your prospective customers into buying your product, such as use of social platforms, t-v commercials, hoardings, print media and a lot more but only a few attract the audience in a manner as is done by product placement.
Kumar Abhishek
What’s Worth Reading | Shreyas Recommends – (Week 51: July 14 – July 21)
Delhi Metro is oddly liberating in its confines. Singapore, meanwhile, has a "Commuter Graciousness Index". Brilliant concept. India, through the lens of Google's Deep Dream engine Who still buys iPods?! BCCI: a multimillion dollar embarrassment to cricket A 25-year old man has flown 400,000 miles for free in his life, but he only visits the airports and rarely ventures outside Privatisation of marriage is around the corner? Last week, New Horizons made a flyby visit to Pluto What it saw was a set of new surprises for the universe and the solar system See also, the experience of travelling from Earth into deep space Jules Bianchi is the first Formula1 driver to die because of on-track accident in last 21 years. His death highlights the contradiction of risk and success of the sport An article from the time of Bianchi's accident gives a perspective what is being done and needs to be done on F1 safety Where are you most likely to have your car stolen in Delhi If Jalgaon, a district in Maharashtra, were a country, it would be seventh largest producer of bananas Is a successful comedy program on television actually propagating racial and sexist stereotypes? Is the end of real estate brokers near? (I sure hope so) Stock markets are at the mercy of rumors rather than longer term valuation
Shreyas Panse
'Time Management is the key to surviving such a competitive environment' - Samudra Mukherjee - 1st Year MBA Topper at SJMSOM, IIT Bombay
This is a continuation of our series on First Year MBA toppers at elite b-schools. SJMSOM, the b-school at IIT Bombay, has established itself as one of the premier b-schools in the country. With the stellar bunch of candidates it attracts, topping the exceedingly competitive first year of MBA is no mean feat.
Student Team 2015-16
Ratan Tata gets candid about TATA Nano and his E-commerce investments at Great Lakes' 11th Convocation
Great Lakes Institute of Management, Chennai, held its annual Convocation today at the CTC Convention Center, Chennai. The chief guests for the occasion Mr. Ratan N Tata, Chairman - TATA Trusts participated in the convocation interaction and Mr. Faizal E Kottikollan, Founder and Chairman, KEF Holdings, Dubai delivered the presidential address.
Great Lakes Institute of Management
Ola, Uber and Rickshaws - Strategy With RS
What do successful businesses do to ensure that there top line & bottom line keeps growing? One strategy is to plan an entry into adjacent territory.
Rajesh Srivastava
Internet Of Things – A Smarter Way For Marketing?
“Internet of things” (IOT) - the new buzz word in the business world, is gaining popularity at more than one level. With devices becoming ‘smarter’ and access to technology becoming ‘easier’, the pace at which this technology would gain traction knows no bounds. If we talk about the whole hype being built around this new buzz word ‘internet of things’, we can safely say that most of the players across various industries are extensively investing and finding their way into this new arena. According to a report by the Economist Intelligence Unit, marketers believe that IOT is currently one of the hottest trends in technology as well as business and by 2020 it is going to have a major impact on marketing strategies. Before knowing the impact of marketing on IOT or vice versa, let’s have a glimpse of what IOT is and what does it have in store for us.
Rajeshwary Sonti
Packaging And Its Importance for FMCG Goods
“Things do not pass for what they are, but for what they seem. Most things are judged by their jackets.” – Baltasar Gracian
Naveen L
Product Placement in Bollywood
There are number of ways to advertise your product, to lure your prospective customers into buying your product, such as use of social platforms, t-v commercials, hoardings, print media and a lot more but only a few attract the audience in a manner as is done by product placement.
Kumar Abhishek
What’s Worth Reading | Shreyas Recommends – (Week 51: July 14 – July 21)
Delhi Metro is oddly liberating in its confines. Singapore, meanwhile, has a "Commuter Graciousness Index". Brilliant concept. India, through the lens of Google's Deep Dream engine Who still buys iPods?! BCCI: a multimillion dollar embarrassment to cricket A 25-year old man has flown 400,000 miles for free in his life, but he only visits the airports and rarely ventures outside Privatisation of marriage is around the corner? Last week, New Horizons made a flyby visit to Pluto What it saw was a set of new surprises for the universe and the solar system See also, the experience of travelling from Earth into deep space Jules Bianchi is the first Formula1 driver to die because of on-track accident in last 21 years. His death highlights the contradiction of risk and success of the sport An article from the time of Bianchi's accident gives a perspective what is being done and needs to be done on F1 safety Where are you most likely to have your car stolen in Delhi If Jalgaon, a district in Maharashtra, were a country, it would be seventh largest producer of bananas Is a successful comedy program on television actually propagating racial and sexist stereotypes? Is the end of real estate brokers near? (I sure hope so) Stock markets are at the mercy of rumors rather than longer term valuation
Shreyas Panse
'Time Management is the key to surviving such a competitive environment' - Samudra Mukherjee - 1st Year MBA Topper at SJMSOM, IIT Bombay
This is a continuation of our series on First Year MBA toppers at elite b-schools. SJMSOM, the b-school at IIT Bombay, has established itself as one of the premier b-schools in the country. With the stellar bunch of candidates it attracts, topping the exceedingly competitive first year of MBA is no mean feat.
Student Team 2015-16
Ratan Tata gets candid about TATA Nano and his E-commerce investments at Great Lakes' 11th Convocation
Great Lakes Institute of Management, Chennai, held its annual Convocation today at the CTC Convention Center, Chennai. The chief guests for the occasion Mr. Ratan N Tata, Chairman - TATA Trusts participated in the convocation interaction and Mr. Faizal E Kottikollan, Founder and Chairman, KEF Holdings, Dubai delivered the presidential address.
Great Lakes Institute of Management