Jennifer Jacob graduated top of her class at MICA, Ahmedabad this year. She recalls her journey through the twisted bylanes of MBA Entrance Exams, how she enjoyed her MBA and why not being a topper doesn't spell doom for your career.
Time and tide wait for none. And when brands renege on keeping up with changing times, they lose relevance and fade into oblivion—gradually, then suddenly, to paraphrase Earnest Hemmingway.
This is a continuation of our series on First Year MBA toppers at elite b-schools. IIM Indore’s Mumbai Campus is a new campus situated in the heart of India’s financial capital. With the stellar bunch of candidates it attracts, topping the exceedingly competitive first year of MBA is no mean feat.
What do successful businesses do to ensure that there top line & bottom line keeps growing? One strategy is to plan an entry into adjacent territory.
“Internet of things” (IOT) - the new buzz word in the business world, is gaining popularity at more than one level. With devices becoming ‘smarter’ and access to technology becoming ‘easier’, the pace at which this technology would gain traction knows no bounds. If we talk about the whole hype being built around this new buzz word ‘internet of things’, we can safely say that most of the players across various industries are extensively investing and finding their way into this new arena. According to a report by the Economist Intelligence Unit, marketers believe that IOT is currently one of the hottest trends in technology as well as business and by 2020 it is going to have a major impact on marketing strategies. Before knowing the impact of marketing on IOT or vice versa, let’s have a glimpse of what IOT is and what does it have in store for us.
“Things do not pass for what they are, but for what they seem. Most things are judged by their jackets.” – Baltasar Gracian
There are number of ways to advertise your product, to lure your prospective customers into buying your product, such as use of social platforms, t-v commercials, hoardings, print media and a lot more but only a few attract the audience in a manner as is done by product placement.
Delhi Metro is oddly liberating in its confines. Singapore, meanwhile, has a "Commuter Graciousness Index". Brilliant concept. India, through the lens of Google's Deep Dream engine Who still buys iPods?! BCCI: a multimillion dollar embarrassment to cricket A 25-year old man has flown 400,000 miles for free in his life, but he only visits the airports and rarely ventures outside Privatisation of marriage is around the corner? Last week, New Horizons made a flyby visit to Pluto What it saw was a set of new surprises for the universe and the solar system See also, the experience of travelling from Earth into deep space Jules Bianchi is the first Formula1 driver to die because of on-track accident in last 21 years. His death highlights the contradiction of risk and success of the sport An article from the time of Bianchi's accident gives a perspective what is being done and needs to be done on F1 safety Where are you most likely to have your car stolen in Delhi If Jalgaon, a district in Maharashtra, were a country, it would be seventh largest producer of bananas Is a successful comedy program on television actually propagating racial and sexist stereotypes? Is the end of real estate brokers near? (I sure hope so) Stock markets are at the mercy of rumors rather than longer term valuation
Jennifer Jacob graduated top of her class at MICA, Ahmedabad this year. She recalls her journey through the twisted bylanes of MBA Entrance Exams, how she enjoyed her MBA and why not being a topper doesn't spell doom for your career.
Time and tide wait for none. And when brands renege on keeping up with changing times, they lose relevance and fade into oblivion—gradually, then suddenly, to paraphrase Earnest Hemmingway.
This is a continuation of our series on First Year MBA toppers at elite b-schools. IIM Indore’s Mumbai Campus is a new campus situated in the heart of India’s financial capital. With the stellar bunch of candidates it attracts, topping the exceedingly competitive first year of MBA is no mean feat.
What do successful businesses do to ensure that there top line & bottom line keeps growing? One strategy is to plan an entry into adjacent territory.
“Internet of things” (IOT) - the new buzz word in the business world, is gaining popularity at more than one level. With devices becoming ‘smarter’ and access to technology becoming ‘easier’, the pace at which this technology would gain traction knows no bounds. If we talk about the whole hype being built around this new buzz word ‘internet of things’, we can safely say that most of the players across various industries are extensively investing and finding their way into this new arena. According to a report by the Economist Intelligence Unit, marketers believe that IOT is currently one of the hottest trends in technology as well as business and by 2020 it is going to have a major impact on marketing strategies. Before knowing the impact of marketing on IOT or vice versa, let’s have a glimpse of what IOT is and what does it have in store for us.
“Things do not pass for what they are, but for what they seem. Most things are judged by their jackets.” – Baltasar Gracian
There are number of ways to advertise your product, to lure your prospective customers into buying your product, such as use of social platforms, t-v commercials, hoardings, print media and a lot more but only a few attract the audience in a manner as is done by product placement.
Delhi Metro is oddly liberating in its confines. Singapore, meanwhile, has a "Commuter Graciousness Index". Brilliant concept. India, through the lens of Google's Deep Dream engine Who still buys iPods?! BCCI: a multimillion dollar embarrassment to cricket A 25-year old man has flown 400,000 miles for free in his life, but he only visits the airports and rarely ventures outside Privatisation of marriage is around the corner? Last week, New Horizons made a flyby visit to Pluto What it saw was a set of new surprises for the universe and the solar system See also, the experience of travelling from Earth into deep space Jules Bianchi is the first Formula1 driver to die because of on-track accident in last 21 years. His death highlights the contradiction of risk and success of the sport An article from the time of Bianchi's accident gives a perspective what is being done and needs to be done on F1 safety Where are you most likely to have your car stolen in Delhi If Jalgaon, a district in Maharashtra, were a country, it would be seventh largest producer of bananas Is a successful comedy program on television actually propagating racial and sexist stereotypes? Is the end of real estate brokers near? (I sure hope so) Stock markets are at the mercy of rumors rather than longer term valuation
