Academics

Sensodyne's 'Native Content' Strategy Is A Winning Formula - Strategy With RS

Sensodyne wants to own ‘sensitivity’ in the heart & mind of its customers. It also knows that it may not be successful in achieving this objective by merely putting out ‘advertisement’ - research indicates that majority of people are likely to ignore them or may not believe them – because experience has taught them that an advertisement contains biased,1 – sided information which the company puts out so that buying decision is made in there favor.

Rajesh Srivastava02 Aug 2015

MICA Batch Topper Jennifer Jacob relives her MBA journey

Jennifer Jacob graduated top of her class at MICA, Ahmedabad this year. She recalls her journey through the twisted bylanes of MBA Entrance Exams, how she enjoyed her MBA and why not being a topper doesn't spell doom for your career.

Student Team 2015-1602 Aug 2015

A Brand Is Not Enough. Create a Cool Brand

Time and tide wait for none. And when brands renege on keeping up with changing times, they lose relevance and fade into oblivion—gradually, then suddenly, to paraphrase Earnest Hemmingway.

Rajesh Srivastava31 Jul 2015

"Completing things ahead of schedule ensures quality of output and deliverables" - Ashish Gupta - 1st Year MBA Topper at IIM Indore - Mumbai Campus

This is a continuation of our series on First Year MBA toppers at elite b-schools. IIM Indore’s Mumbai Campus is a new campus situated in the heart of India’s financial capital. With the stellar bunch of candidates it attracts, topping the exceedingly competitive first year of MBA is no mean feat.

Student Team 2015-1630 Jul 2015

Ola, Uber and Rickshaws - Strategy With RS

What do successful businesses do to ensure that there top line & bottom line keeps growing? One strategy is to plan an entry into adjacent territory.

Rajesh Srivastava29 Jul 2015

Internet Of Things – A Smarter Way For Marketing?

“Internet of things” (IOT) - the new buzz word in the business world, is gaining popularity at more than one level. With devices becoming ‘smarter’ and access to technology becoming ‘easier’, the pace at which this technology would gain traction knows no bounds. If we talk about the whole hype being built around this new buzz word ‘internet of things’, we can safely say that most of the players across various industries are extensively investing and finding their way into this new arena. According to a report by the Economist Intelligence Unit, marketers believe that IOT is currently one of the hottest trends in technology as well as business and by 2020 it is going to have a major impact on marketing strategies. Before knowing the impact of marketing on IOT or vice versa, let’s have a glimpse of what IOT is and what does it have in store for us.

Rajeshwary Sonti28 Jul 2015

Packaging And Its Importance for FMCG Goods

“Things do not pass for what they are, but for what they seem. Most things are judged by their jackets.” – Baltasar Gracian

Naveen L28 Jul 2015

Product Placement in Bollywood

There are number of ways to advertise your product, to lure your prospective customers into buying your product, such as use of social platforms, t-v commercials, hoardings, print media and a lot more but only a few attract the audience in a manner as is done by product placement.

Kumar Abhishek26 Jul 2015

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