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Prince Manocha already feels like the King of the world with a new territory at hand to forge

Prince Manocha already feels like the King of the world with a new territory at hand to forge

Prince Manocha from Jabalpur, Madhya Pradesh always understood the importance of giving himself a cutting edge advantage in today’s competitive professional arena. That’s the reason he pursued his CA program and cleared the IPCC - 1st group. He also passed three exams of the National Institute of Securities market and has a certification of Financial Planner from Sydney University to boot. But that didn’t seem enough for the man with big dreams, which is why he headed to SCMS Cochin to pursue his PGDM program. And it’s here that he seems to have hit the jackpot by bagging a job with ICICI Securities.

SCMS Cochin
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Foreign Brain Vs Desi Dimag In Indian Car Market

Foreign Brain Vs Desi Dimag In Indian Car Market

It started with Hindustan motors in Kolkata, West Bengal, then Premiar, Mahindra & Mahindra, Maruti Suzuki, Tata Motors, Ashok Leyland and now India has the manufacturing facility of world’s biggest names in passenger vehicle industry. It has a very feel good effect in the common people of India on the street because they can test the experience the brands like Hyundai, Toyota, Volkswagen, Nissan, Renault, GM, Ford and many more. But the people who are waiting inside the showroom for the customers to selling their ‘Desi’ cars or people in the manufacturing unit whose working days have been reduced from six to four, three or two or have been given VRS to adjust with the low demand of market have lots of reason for feeling not good.

IIM Raipur Media & PR Cell
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IIM’s Doctoral Programme (FPM) has become the cradle of World class faculty for higher education in India

IIM’s Doctoral Programme (FPM) has become the cradle of World class faculty for higher education in India

It was in the early nineties that India Inc. woke up to the “business of B-Schools”. A liberalizing economy needed managers to manage the organisations that were mushrooming all over the country. Everyone was thinking ‘managers’… very few were thinking ‘management teachers’. The result today is for all to see. According to the latest HRD report (in Lok Sabha), there are 3,644 business schools in the country offering MBA and 308 institutions offering PGDM; this after the spate of ‘B-school shutdown’ in the last decade. Had it not been for the IIM’s doctoral Fellow Programme in Management (FPM), matters would’ve gone well beyond control.

bejoy suri
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Privacy in India

Privacy in India

Many among us who pursue MBA either come from IT sector or wish to enter one. Irrespective of which industry you enter, IT will always play a crucial role. As IT continues to evolve, new aspects have started to surface that need understanding. Data Privacy is one among them.  Through this article I try to explore the status of Privacy in India.

NITIE Mumbai (Since 1963)
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Ad Analysis - Cadbury and Tata Nano

Ad Analysis - Cadbury and Tata Nano

Probably the earliest exposure that almost all of us had to marketing, was in the form of the advertisement jingles that we rarely missed on TV. The number of television channels were limited and almost all that were there, used to show the same ads throughout the day. Thus, the visibility of each ad was much more as there were not quite competing with another for air time. Also, for some reason the number of companies/brands who used to advertise their products on TV, were only a handful and hence, there was less crowding the viewer. Today, the times have changed and so has the element of competition in the advertising industry. But one thing that has remained constant throughout is the end-objective of creating an impact on the audience. It is this impact that I seek to analyse in this article.

Dipayan Sinha
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