This is the 31st edition of Shreyas Recommends - read about the story of the first mall in US, winners and losers with the tumbling oil prices, how is your marginal productivity related to your paycheck and also some stories on Black Friday
MBA has long been the coveted choice of every professional seeking to make it big in their career. The degree, which has the reputation of being a golden goose leads to diverse career paths. The sheen and shine of the degree has only grown over the years. MBA pass outs are making the headlines every year for either starting their own venture or getting hired as a consultant at record salary in multinational companies. Here are some of the top career paths that open up once a candidate completes his MBA.
The External Relations Cell of IIM Calcutta brings forth the 7th Episode of Insight, a Faculty Interview/Talk series. For this episode we have Prof. Arijit Sen from the Economics group speaking on Game Theory and its applications in the Real World. Prof. Sen received his Ph.D. in Economics from Princeton University and has been teaching at IIM Calcutta from 2005. His research involves using tools from Decision Theory and Game Theory to study economic issues related to Industrial Organization, Social Interactions and Development. Please find below the detailed transcript of his talk.
We have covered 1st year Toppers from IIM Ahmedabad, IIM Bangalore, IIM Calcutta, IIM Kozhikhode, XLRI, JBIMS, FMS, IIFT in our series 'The Special Ones'. You can read all the interviews of this series here
This is the 30th Edition of this series. Today, Shreyas brings to you the Kotak - ING deal, the HMT closure, why do people enjoy working longer nowadays and businesses have more ROI outside the metros - India's Economic Hotspots
It's Sunday. You are out on your monthly shopping trip to stock up on consumables. In the brief visit, you see Harley Davidson perfumes and baby clothes, Ponds toothpastes, Coca-Cola T-shirts, and Heinz detergents. You wonder if you are seeing things. Don't worry. Your eyesight is fine. What you are witnessing are classic examples of brand extensions.
Have you ever seen commercials promoting Bacardi Music CDs but can never seem to find the product anywhere? Does it make you wonder why? Read on to find out. These well-known liquor brands, similar to cigarette or tobacco brands, are banned from promotion campaigns. The brand managers of these products have thus devised a new style of promotion - surrogate marketing/advertising.
Awards and recognition play an important role in encouraging innovation. The government has been giving awards for several years now, but with a focus on technological innovation. While these government awards were decided by eminent juries, they lacked an in-depth assessment process. But, in areas like quality (think of the Malcolm Baldridge or equivalent awards), an important part of the selection process is the in-depth assessment carried out by qualified assessors. So, when CII decided, after several years of internal debate, to institute industrial innovation awards this year, such an assessment became an integral part of the process.
This is the 31st edition of Shreyas Recommends - read about the story of the first mall in US, winners and losers with the tumbling oil prices, how is your marginal productivity related to your paycheck and also some stories on Black Friday
MBA has long been the coveted choice of every professional seeking to make it big in their career. The degree, which has the reputation of being a golden goose leads to diverse career paths. The sheen and shine of the degree has only grown over the years. MBA pass outs are making the headlines every year for either starting their own venture or getting hired as a consultant at record salary in multinational companies. Here are some of the top career paths that open up once a candidate completes his MBA.
The External Relations Cell of IIM Calcutta brings forth the 7th Episode of Insight, a Faculty Interview/Talk series. For this episode we have Prof. Arijit Sen from the Economics group speaking on Game Theory and its applications in the Real World. Prof. Sen received his Ph.D. in Economics from Princeton University and has been teaching at IIM Calcutta from 2005. His research involves using tools from Decision Theory and Game Theory to study economic issues related to Industrial Organization, Social Interactions and Development. Please find below the detailed transcript of his talk.
We have covered 1st year Toppers from IIM Ahmedabad, IIM Bangalore, IIM Calcutta, IIM Kozhikhode, XLRI, JBIMS, FMS, IIFT in our series 'The Special Ones'. You can read all the interviews of this series here
This is the 30th Edition of this series. Today, Shreyas brings to you the Kotak - ING deal, the HMT closure, why do people enjoy working longer nowadays and businesses have more ROI outside the metros - India's Economic Hotspots
It's Sunday. You are out on your monthly shopping trip to stock up on consumables. In the brief visit, you see Harley Davidson perfumes and baby clothes, Ponds toothpastes, Coca-Cola T-shirts, and Heinz detergents. You wonder if you are seeing things. Don't worry. Your eyesight is fine. What you are witnessing are classic examples of brand extensions.
Have you ever seen commercials promoting Bacardi Music CDs but can never seem to find the product anywhere? Does it make you wonder why? Read on to find out. These well-known liquor brands, similar to cigarette or tobacco brands, are banned from promotion campaigns. The brand managers of these products have thus devised a new style of promotion - surrogate marketing/advertising.
Awards and recognition play an important role in encouraging innovation. The government has been giving awards for several years now, but with a focus on technological innovation. While these government awards were decided by eminent juries, they lacked an in-depth assessment process. But, in areas like quality (think of the Malcolm Baldridge or equivalent awards), an important part of the selection process is the in-depth assessment carried out by qualified assessors. So, when CII decided, after several years of internal debate, to institute industrial innovation awards this year, such an assessment became an integral part of the process.
