We have covered 1st year Toppers from IIM Ahmedabad, IIM Bangalore, IIM Calcutta, IIM Kozhikhode, XLRI, JBIMS, FMS, IIFT in our series 'The Special Ones'. You can read all the interviews of this series here
This is the 30th Edition of this series. Today, Shreyas brings to you the Kotak - ING deal, the HMT closure, why do people enjoy working longer nowadays and businesses have more ROI outside the metros - India's Economic Hotspots
It's Sunday. You are out on your monthly shopping trip to stock up on consumables. In the brief visit, you see Harley Davidson perfumes and baby clothes, Ponds toothpastes, Coca-Cola T-shirts, and Heinz detergents. You wonder if you are seeing things. Don't worry. Your eyesight is fine. What you are witnessing are classic examples of brand extensions.
Have you ever seen commercials promoting Bacardi Music CDs but can never seem to find the product anywhere? Does it make you wonder why? Read on to find out. These well-known liquor brands, similar to cigarette or tobacco brands, are banned from promotion campaigns. The brand managers of these products have thus devised a new style of promotion - surrogate marketing/advertising.
Awards and recognition play an important role in encouraging innovation. The government has been giving awards for several years now, but with a focus on technological innovation. While these government awards were decided by eminent juries, they lacked an in-depth assessment process. But, in areas like quality (think of the Malcolm Baldridge or equivalent awards), an important part of the selection process is the in-depth assessment carried out by qualified assessors. So, when CII decided, after several years of internal debate, to institute industrial innovation awards this year, such an assessment became an integral part of the process.
"How not to treat Brand Britain" Some Indian students have advice for David Cameron on reputation management
This is a continuation of Sayali Patil's series on leadership lessons from Harry Potter. Starting from Harry himself ( his courage, his ability to inspire, and the fact that he was trustworthy), we moved to the feared Lord Voldemort (never-say-die approach, ability to manage and execute) and then Albus Dumbledore (a master strategist and exemplar). Read those stories here (Harry Potter, and Voldemort and Dumbledore).
A brief profile
We have covered 1st year Toppers from IIM Ahmedabad, IIM Bangalore, IIM Calcutta, IIM Kozhikhode, XLRI, JBIMS, FMS, IIFT in our series 'The Special Ones'. You can read all the interviews of this series here
This is the 30th Edition of this series. Today, Shreyas brings to you the Kotak - ING deal, the HMT closure, why do people enjoy working longer nowadays and businesses have more ROI outside the metros - India's Economic Hotspots
It's Sunday. You are out on your monthly shopping trip to stock up on consumables. In the brief visit, you see Harley Davidson perfumes and baby clothes, Ponds toothpastes, Coca-Cola T-shirts, and Heinz detergents. You wonder if you are seeing things. Don't worry. Your eyesight is fine. What you are witnessing are classic examples of brand extensions.
Have you ever seen commercials promoting Bacardi Music CDs but can never seem to find the product anywhere? Does it make you wonder why? Read on to find out. These well-known liquor brands, similar to cigarette or tobacco brands, are banned from promotion campaigns. The brand managers of these products have thus devised a new style of promotion - surrogate marketing/advertising.
Awards and recognition play an important role in encouraging innovation. The government has been giving awards for several years now, but with a focus on technological innovation. While these government awards were decided by eminent juries, they lacked an in-depth assessment process. But, in areas like quality (think of the Malcolm Baldridge or equivalent awards), an important part of the selection process is the in-depth assessment carried out by qualified assessors. So, when CII decided, after several years of internal debate, to institute industrial innovation awards this year, such an assessment became an integral part of the process.
"How not to treat Brand Britain" Some Indian students have advice for David Cameron on reputation management
This is a continuation of Sayali Patil's series on leadership lessons from Harry Potter. Starting from Harry himself ( his courage, his ability to inspire, and the fact that he was trustworthy), we moved to the feared Lord Voldemort (never-say-die approach, ability to manage and execute) and then Albus Dumbledore (a master strategist and exemplar). Read those stories here (Harry Potter, and Voldemort and Dumbledore).
A brief profile
