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“In my Negotiation course, I take my students to a mall to negotiate with strangers” – Prof. Himanshu Rai, Dean – MISB Bocconi

“In my Negotiation course, I take my students to a mall to negotiate with strangers” – Prof. Himanshu Rai, Dean – MISB Bocconi

In the second part of our interview with Prof. Himanshu Rai, Dean of MISB Bocconi, we managed to elicit his views on management education - the impact of Online Courses from entities like Coursera, as well as the impact of increasing batch sizes in MBA education in India. We also got his an insight into his elective courses - which are some of the most popular elective courses at IIM Lucknow, and his views on leadership, on how businesses should conduct themselves in society. (You can read the first part of the interview here.)

Career Services Centre
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"In a place like IIM A, once you are left behind its very difficult to catch up" - Rahul Agarwal, Commerce Grad and Rank One at IIM Ahmedabad

"In a place like IIM A, once you are left behind its very difficult to catch up" - Rahul Agarwal, Commerce Grad and Rank One at IIM Ahmedabad

This is a continuation of our Special Ones series. After interviews with toppers at IIFT, JBIMS, IIM Kozhikode, FMS Delhi, XLRI Jamshedpur, IIM Bangalore and IIM Calcutta, we turn our focus to WIMWI. Intense competition makes it really really difficult to top at IIM Ahmedabad. After interviews with stars like Ashima Setia, Akarsh Shrivastava and Abhinav Gupta, we now have an interview with Rahul Agarwal.

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"MISB Bocconi is entreprenurial and a bigger laboratory to experiment as compared to IIM Lucknow" - Himanshu Rai, Dean, MISB Bocconi

"MISB Bocconi is entreprenurial and a bigger laboratory to experiment as compared to IIM Lucknow" - Himanshu Rai, Dean, MISB Bocconi

We at InsideIIM recently had the opportunity to have a freewheeling conversation with Himanshu Rai - the Dean of MISB Bocconi. Until recently, Professor Himanshu Rai was Associate Professor at IIM Lucknow before moving into this role at MISB Bocconi. We discussed a plethora of topics, including what he likes about leading MISB Bocconi, what is unique and special about the MBA program at MISB Bocconi, his plans for MISB, his perspective on the kind of students they are looking for, along with his highly popular elective courses, his perspectives on leadership, organizational culture, business ethics and the impact of technology on learning, and his advice for students joining the industry and students getting admitted to B school.

Career Services Centre
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How Characters from Harry Potter taught me Leadership - Part Two

How Characters from Harry Potter taught me Leadership - Part Two

Tom Riddle (Voldemort) Antagonist in the Harry Potter series, he terrorizes the reader many times. He has had a disturbing past. He was raised in an orphanage. His leadership style might not connote any positive meaning. Nevertheless, he was able to lead death eaters. This shows that he did possess leadership qualities. He used it for the wrong purposes.

Sayali Patil
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7 Deadly Sins of Branding

7 Deadly Sins of Branding

Pioneered by companies such as Heinz and Quaker Oats, the process of branding emerged as a way to enhance consumer perception of mass-produced goods. Brands added a human element to the product – people could put their trust in the brand itself. Today, brands have transformed the process of marketing into one of perception building. Image is everything. Consumers make purchase decisions based on the brand rather than the reality of the product. Perfectly good products can fail as a result of bad branding. While this means brands can become more valuable than their physical assets, it also means they can lose this value overnight. Perception is an ephemeral concept. Failing brands usually commit one or more of the mistakes that have come to be known as the 7 deadly sins of branding.

Sayali Patil
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