In the 28th week of his extremely popular series on the best articles curated from the world wide web, Shreyas picks up stories about the froth in Indian stock markets, the popularity of Quora, and the history of great economic upheavals.
Pioneered by companies such as Heinz and Quaker Oats, the process of branding emerged as a way to enhance consumer perception of mass-produced goods. Brands added a human element to the product – people could put their trust in the brand itself. Today, brands have transformed the process of marketing into one of perception building. Image is everything. Consumers make purchase decisions based on the brand rather than the reality of the product. Perfectly good products can fail as a result of bad branding. While this means brands can become more valuable than their physical assets, it also means they can lose this value overnight. Perception is an ephemeral concept. Failing brands usually commit one or more of the mistakes that have come to be known as the 7 deadly sins of branding.
This is a continuation of our series “The Special Ones” where we are profiling Batch Toppers at First year MBA across all Top B-Schools in the country. We have already interviewed Toppers from FMS Delhi, IIM Calcutta, IIM Bangalore, IIM Kozhikhode, XLRI Jamshedpur, IIFT and JBIMS. You can read their stories here.
This is a continuation of our series “The Special Ones” where we are profiling Batch Toppers at First year MBA across all Top B-Schools in the country. We have already interviewed Toppers from FMS Delhi, IIM Calcutta, IIM Bangalore, IIM Kozhikhode, XLRI Jamshedpur, IIFT and JBIMS. You can read their stories here.
The PAN IIM World Management Conference, held from 5th to 8th November 2014, brought together the 13 widely varied IIMs in an endeavour to promote the future of management studies in the country. Though in its infancy, the event has become a milestone in leveraging brand IIM to a global audience. This year the Second PAN IIM World Management Conference, supported by the Ministry of HRD and collectively organized by the 13 IIMs, was hosted by IIM Kozhikode.The theme of the conference was “Globalizing Indian Thought”, the vision of IIM Kozhikode to drive the twin goals of excellence and inclusiveness.
“In God We Trust, Rest all Bring the Data” - William Edwards Deming -- a renowned American statistician, professor, author, lecturer and consultant.
This is a continuation of our series “The Special Ones” where we are profiling Batch Toppers at First year MBA across all Top B-Schools in the country. We have already interviewed Toppers from FMS Delhi, IIM Calcutta, IIM Bangalore, IIM Kozhikhode, XLRI Jamshedpur, IIFT and JBIMS. You can read their stories here.
In the 28th week of his extremely popular series on the best articles curated from the world wide web, Shreyas picks up stories about the froth in Indian stock markets, the popularity of Quora, and the history of great economic upheavals.
Pioneered by companies such as Heinz and Quaker Oats, the process of branding emerged as a way to enhance consumer perception of mass-produced goods. Brands added a human element to the product – people could put their trust in the brand itself. Today, brands have transformed the process of marketing into one of perception building. Image is everything. Consumers make purchase decisions based on the brand rather than the reality of the product. Perfectly good products can fail as a result of bad branding. While this means brands can become more valuable than their physical assets, it also means they can lose this value overnight. Perception is an ephemeral concept. Failing brands usually commit one or more of the mistakes that have come to be known as the 7 deadly sins of branding.
This is a continuation of our series “The Special Ones” where we are profiling Batch Toppers at First year MBA across all Top B-Schools in the country. We have already interviewed Toppers from FMS Delhi, IIM Calcutta, IIM Bangalore, IIM Kozhikhode, XLRI Jamshedpur, IIFT and JBIMS. You can read their stories here.
This is a continuation of our series “The Special Ones” where we are profiling Batch Toppers at First year MBA across all Top B-Schools in the country. We have already interviewed Toppers from FMS Delhi, IIM Calcutta, IIM Bangalore, IIM Kozhikhode, XLRI Jamshedpur, IIFT and JBIMS. You can read their stories here.
The PAN IIM World Management Conference, held from 5th to 8th November 2014, brought together the 13 widely varied IIMs in an endeavour to promote the future of management studies in the country. Though in its infancy, the event has become a milestone in leveraging brand IIM to a global audience. This year the Second PAN IIM World Management Conference, supported by the Ministry of HRD and collectively organized by the 13 IIMs, was hosted by IIM Kozhikode.The theme of the conference was “Globalizing Indian Thought”, the vision of IIM Kozhikode to drive the twin goals of excellence and inclusiveness.
“In God We Trust, Rest all Bring the Data” - William Edwards Deming -- a renowned American statistician, professor, author, lecturer and consultant.
This is a continuation of our series “The Special Ones” where we are profiling Batch Toppers at First year MBA across all Top B-Schools in the country. We have already interviewed Toppers from FMS Delhi, IIM Calcutta, IIM Bangalore, IIM Kozhikhode, XLRI Jamshedpur, IIFT and JBIMS. You can read their stories here.
