Academics - Page 189

Evolution of the IT Sector in India - IIM Calcutta's Insight Episode 6 with Prof. Anirvan Pant

The External Relations Cell of IIM Calcutta presents the 6th episode of the Insight Series. For this edition, we have with us Prof. Anirvan Pant from the Strategic Management Group, speaking on the evolution of the IT Sector in India and how some of the Indian IT Firms successfully transformed to becoming MNCs. The Indian IT industry as you all know with a strong revenue base of $115 billion has been a significant contributor (8%) to the GDP of India. Prof. Pant, with significant experience in this industry, has shared his insights with us.

IIM Calcutta05 Oct 2014

Self-Marketing

(Pic. Credit - AndrewSkelley.com)

Dipayan Sinha05 Oct 2014

Excel Tips and Tricks - How to Automatically Download Index Data from NSE - Part One

The real reason behind investment banking's insanely long hours is actually a dirty secret. Outwardly, most see it as a sort of machismo to be exuded by the banking community so that they can continue to enjoy their pre-eminent status over the rest of humanity. It is also seen as a coming-of-age ritual for bright young twenty-somethings wanting to make a successful career in banking. According to me, the real reason behind the long hours for equity research analysts, investment bankers and the whole lot, is plain stupidity.

Shyam Sunder RamaKrishnan01 Oct 2014

The Consumer Buying Process

(Pic Credit: ECC Ireland)

Dipayan Sinha30 Sept 2014

What’s Worth Reading | Shreyas Recommends (Week 23 : Sep 21 – Sep 28 )

Shreyas Panse brings us interesting reading material in this 23rd edition of the Shreyas Recommends. Are Indian regulators uncomfortable with innovation? Could Alibaba buy Yahoo for nothing? A look at the 'Make In India' opportunity and much more. Read below.

Shreyas Panse29 Sept 2014

IIM Calcutta's Armageddon Club conducts the TSAF Outdoor Leadership Program

After all the academic stress, our body, mind and soul need rejuvenation. What better way to relax and rejuvenate than an adventure trip that takes you away from the campus to a serene lake surrounded by misty mountains and dark intriguing caves. Armageddon, the adventure club of IIM Calcutta organised a 2 day outdoor leadership adventure trip in association with Tata Steel Adventure Foundation (TSAF) just outside Jamshedpur in Jharkhand. The event was attended by 35 adventure enthusiasts from the campus with good participation from both PGP1s and PGP2s. This time, they were also joined by steppers and this was, for most of them the first getaway outside Kolkata.

IIM Calcutta23 Sept 2014

Journey from a chocolate to a sweet! (Brand analysis of Cadbury)

Cadbury is a brand which almost all of us are aware of. Most of us were crazy for Cadbury chocolates. I used to get Cadbury if I have done something good or accomplished something. Back then, Cadbury was a brand of chocolates. The advertisements targeted father bringing chocolates to the children and so on.

Sayali Patil22 Sept 2014

Integrated Marketing Communication - covering all bases

Wikipedia defines Integrated Marketing Communication (IMC) as the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional to reinforce each other. IMC entails leveraging the maximum potential of each marketing channel individually such that the overall efficacy of the marketing becomes more than the sum of the individual strengths. The concept of Integrated Marketing Communication implicitly provides auxiliary benefits such as - a single/synchronized brand voice and experience; cost efficiencies, generated through creativity and production; and opportunities for added value and bonus.

Dipayan Sinha22 Sept 2014