What’s Worth Reading | Shreyas Recommends (Week 23 : Sep 21 – Sep 28 )
Shreyas Panse brings us interesting reading material in this 23rd edition of the Shreyas Recommends. Are Indian regulators uncomfortable with innovation? Could Alibaba buy Yahoo for nothing? A look at the 'Make In India' opportunity and much more. Read below.
Shreyas Panse
IIM Calcutta's Armageddon Club conducts the TSAF Outdoor Leadership Program
After all the academic stress, our body, mind and soul need rejuvenation. What better way to relax and rejuvenate than an adventure trip that takes you away from the campus to a serene lake surrounded by misty mountains and dark intriguing caves. Armageddon, the adventure club of IIM Calcutta organised a 2 day outdoor leadership adventure trip in association with Tata Steel Adventure Foundation (TSAF) just outside Jamshedpur in Jharkhand. The event was attended by 35 adventure enthusiasts from the campus with good participation from both PGP1s and PGP2s. This time, they were also joined by steppers and this was, for most of them the first getaway outside Kolkata.
IIM Calcutta
Journey from a chocolate to a sweet! (Brand analysis of Cadbury)
Cadbury is a brand which almost all of us are aware of. Most of us were crazy for Cadbury chocolates. I used to get Cadbury if I have done something good or accomplished something. Back then, Cadbury was a brand of chocolates. The advertisements targeted father bringing chocolates to the children and so on.
Sayali Patil
Integrated Marketing Communication - covering all bases
Wikipedia defines Integrated Marketing Communication (IMC) as the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional to reinforce each other. IMC entails leveraging the maximum potential of each marketing channel individually such that the overall efficacy of the marketing becomes more than the sum of the individual strengths. The concept of Integrated Marketing Communication implicitly provides auxiliary benefits such as - a single/synchronized brand voice and experience; cost efficiencies, generated through creativity and production; and opportunities for added value and bonus.
Dipayan Sinha
Communication within an organization - Business Communication Etiquette for newbie managers
The transition from campus to corporate is often a painful one, not least because MBA grads are far from finished products. The area where deficiencies are most acute and damaging, is business communication.
Dipayan Sinha
A Bird's eye view of SPJIMR's latest innovation : The Global Fast Track (GFT) Programme
In March 2014, SPJIMR announced that the entire incoming batch (2014-2016) of PGDM students will go for an international immersion. In this interview, Prof. Malay Krishna, Chairperson of SPJIMR’s International Relations, talks about this unique initiative.
SPJIMR Mumbai
What’s Worth Reading | Shreyas Recommends (Week 23 : Sep 21 – Sep 28 )
Shreyas Panse brings us interesting reading material in this 23rd edition of the Shreyas Recommends. Are Indian regulators uncomfortable with innovation? Could Alibaba buy Yahoo for nothing? A look at the 'Make In India' opportunity and much more. Read below.
Shreyas Panse
IIM Calcutta's Armageddon Club conducts the TSAF Outdoor Leadership Program
After all the academic stress, our body, mind and soul need rejuvenation. What better way to relax and rejuvenate than an adventure trip that takes you away from the campus to a serene lake surrounded by misty mountains and dark intriguing caves. Armageddon, the adventure club of IIM Calcutta organised a 2 day outdoor leadership adventure trip in association with Tata Steel Adventure Foundation (TSAF) just outside Jamshedpur in Jharkhand. The event was attended by 35 adventure enthusiasts from the campus with good participation from both PGP1s and PGP2s. This time, they were also joined by steppers and this was, for most of them the first getaway outside Kolkata.
IIM Calcutta
Journey from a chocolate to a sweet! (Brand analysis of Cadbury)
Cadbury is a brand which almost all of us are aware of. Most of us were crazy for Cadbury chocolates. I used to get Cadbury if I have done something good or accomplished something. Back then, Cadbury was a brand of chocolates. The advertisements targeted father bringing chocolates to the children and so on.
Sayali Patil
Integrated Marketing Communication - covering all bases
Wikipedia defines Integrated Marketing Communication (IMC) as the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional to reinforce each other. IMC entails leveraging the maximum potential of each marketing channel individually such that the overall efficacy of the marketing becomes more than the sum of the individual strengths. The concept of Integrated Marketing Communication implicitly provides auxiliary benefits such as - a single/synchronized brand voice and experience; cost efficiencies, generated through creativity and production; and opportunities for added value and bonus.
Dipayan Sinha
Communication within an organization - Business Communication Etiquette for newbie managers
The transition from campus to corporate is often a painful one, not least because MBA grads are far from finished products. The area where deficiencies are most acute and damaging, is business communication.
Dipayan Sinha
A Bird's eye view of SPJIMR's latest innovation : The Global Fast Track (GFT) Programme
In March 2014, SPJIMR announced that the entire incoming batch (2014-2016) of PGDM students will go for an international immersion. In this interview, Prof. Malay Krishna, Chairperson of SPJIMR’s International Relations, talks about this unique initiative.
SPJIMR Mumbai