Academics | InsideIIM

Land a Bollywood role: Use 4P Marketing Mix

There’s this legend in Bombay that the biggest contributor to the GDP of Andheri-Lokhandwala are the swanky coffee shops. Why you ask? Walk into Costa Coffee or Barista and just glance around. There will be one casting director looking to enjoy his cup of coffee, 2 aspiring directors who want to show their movie scripts to him and 1287343 struggling actors who have made the coffee shop their second home. In the hope they will get noticed. And one day become the star of their own Bollywood movie.

Kunal Pawar15 Jul 2014

Relativity of Merit

A two syllable word with a range of denotation and with each interpretation involving a fresh discourse, Merit has its own sphere. It’s an agglomeration of reasons and every action committed has its own rationale for Merit. It cannot be judged, for it is in connotation with perspective of an individual.

deepak bisht14 Jul 2014

An interview with Prof. Janat Shah - Director, IIM Udaipur!

Prof. Janat Shah - Director, IIM Udaipur had an interview with All India Radio, Udaipur division. The interview was broadcasted on FM LakeCity Udaipur on 10th July, 2014.

IIM Udaipur13 Jul 2014

Highlights of Union Budget 2014

Direct Income-tax Proposals

Prince Doshi10 Jul 2014

Disruptive Innovation Revisited

Disruption and disruptive innovation have been in the spotlight of late. The guru of disruptive innovation, Clayton Christensen, and his famous theory were put under the scanner in a highly critical if somewhat flippant recent piece by Jill Lepore in the New Yorker. Just a few weeks earlier, the New York Times carried a provocative article titled “Business School, Disrupted,” that examined the potential of MOOCs to change management education and chronicled the troubled efforts of arguably the world’s strongest business school brand, Harvard Business School, to embrace MOOCs.

Rishikesha Krishnan07 Jul 2014

What’s worth reading | Shreyas Recommends (Week 14 : June 29 – July 6)

The 14th edition of our weekly series on InsideIIM, where PwC Consultant Shreyas Panse curates a list that is the best from across the web that industry professionals and current students must read.

Shreyas Panse07 Jul 2014

Did you miss Kellogg's Anaaj ka Nashta campaign in partnership with Meru cab service?

Ask any B-school graduate about how Kellogg’s found it hard to enter Indian market and one might get an entire account of what happened. It was indeed difficult for Kellogg’s to get inside the Indian households where breakfast tables are adorned with plates of Poha, Upma, Parantha and Dosa.

Tejas Chaudhari07 Jul 2014

Times of India Movie Reviews: A Scam of Freakonomical proportions

I have been a loyal TOI reader since I was about ten. Since then, my daily routine has revolved around reading the newspaper. I was also, in my school days, a TOI Young Journalist for two years and fleetingly considered a career in journalism. If you read a paper for a decade and a half as I have (and for several decades as have my parents) you grow addicted to it… you begin to take it seriously. The newspaper business is all about loyalty. People will tell you their breakfast/ tea didn’t go down that well if for whatever reason, they could not grab hold of their favourite newspaper (which was, by the way, a common occurrence during all my childhood vacations with my mother). Anyhow, back to me. What I did, when I did not become a journalist, was to become an engineer and an MBA. What that gave me in turn, was an introduction to several simple yet powerful mathematical tools… some of which I will showcase here today…

vaibhav Anand04 Jul 2014