Academics

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Breaking Stereotypes: In search of a risk-free MBA Grad

Breaking Stereotypes: In search of a risk-free MBA Grad

After having spent a year in a B-school with only few months left to go, I believe that 1 or 2 years is a significant part of one’s life. ‘Experience’ is probably the right word in my opinion. Treat these 2 years as an experience and you shall probably make the most of it. However, flipping through the pages of the past, all that comes to my mind are the myriads of human instincts in an MBA college. Call it following tradition or basic human behavior, we all fit into at least one of these categories. If we don’t, we obviously are not a risk-free MBA student... rather someone breaking stereotypes, someone I’m yet to meet.

Debalina Haldar
Land a Bollywood role: Use 4P Marketing Mix

Land a Bollywood role: Use 4P Marketing Mix

There’s this legend in Bombay that the biggest contributor to the GDP of Andheri-Lokhandwala are the swanky coffee shops. Why you ask? Walk into Costa Coffee or Barista and just glance around. There will be one casting director looking to enjoy his cup of coffee, 2 aspiring directors who want to show their movie scripts to him and 1287343 struggling actors who have made the coffee shop their second home. In the hope they will get noticed. And one day become the star of their own Bollywood movie.

Kunal Pawar
Relativity of Merit

Relativity of Merit

A two syllable word with a range of denotation and with each interpretation involving a fresh discourse, Merit has its own sphere. It’s an agglomeration of reasons and every action committed has its own rationale for Merit. It cannot be judged, for it is in connotation with perspective of an individual.

deepak bisht
Disruptive Innovation Revisited

Disruptive Innovation Revisited

Disruption and disruptive innovation have been in the spotlight of late. The guru of disruptive innovation, Clayton Christensen, and his famous theory were put under the scanner in a highly critical if somewhat flippant recent piece by Jill Lepore in the New Yorker. Just a few weeks earlier, the New York Times carried a provocative article titled “Business School, Disrupted,” that examined the potential of MOOCs to change management education and chronicled the troubled efforts of arguably the world’s strongest business school brand, Harvard Business School, to embrace MOOCs.

Rishikesha Krishnan