Academics

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What to Do When Your Product Is a Taboo | Thoughts On Advertising

What to Do When Your Product Is a Taboo | Thoughts On Advertising

In a country where a baby is born in every 2 seconds, merely uttering the word 'Sex' is considered as a taboo. Often, Marketing and Advertising firms face this challenge of advertising a product which is a taboo. On one hand we products such as Condoms and Menstrual Pads which are often disregarded by the society for being taboos.

Ashi Jain
Learning Corporate Strategy Through Sailing

Learning Corporate Strategy Through Sailing

It was a sunny Saturday morning on the 17th of November, 2018 when HR heads and business leaders from across Mumbai had gathered at the Royal Yacht Club for a day of experiential learning. Experiential learning is the new trend of the 21st century, and why not! It is easier and more fun to understand fundamental concepts by doing than learning them in a classroom. Alessandro Guiliani says that “SDA Bocconi at large is a business school that relies a lot on experiential learning. Here at the Asia Center of SDA Bocconi we have, we'll say particularly amazing luck because we started with a very white slate, first of all. Also, we are smaller, which allows us to interact a lot, with the staff, with the students, with the faculty. So, from there itself we start with experiential learning. I think with the event today, we have shown that we go beyond that.”

Career Services Centre
Minimum Income Guarantee - Myth Or Possibility

Minimum Income Guarantee - Myth Or Possibility

Majority of India’s population, almost 69% is rural population. Being an agrarian country, it is alarming that the GDP contribution of agriculture has declined from 29% in 1991-92 to almost half at 15% at the present time. At the same time, food production is decreasing day by day. Given this scenario, the proposal for Minimum Income Guarantee as announced by Rahul Gandhi during his electoral speech in Chhattisgarh looks a promising light at the end of a tunnel. Although no details have been given out by the Congress, it is needless to say that if the MIG is implemented, it will be the largest social benefit program in the world.

Vaishnavi Deshpande
How To Choose Your MBA Specialisation - Tips From An MBA Alumnus

How To Choose Your MBA Specialisation - Tips From An MBA Alumnus

Election Of The Electives – Pearls Of Wisdom From An MBA Alumnus This is for the MBA students who are eagerly waiting for the moment they cross over the “threshold” of the first year, to be the proud seniors and “brand ambassadors” of their respective Institutes. There will be a lot of excitement and exhilaration to “finally” get their hands on the “reins” of the state of affairs from their seniors – would soon get metamorphosed into the alumni.

Apurva Sharma
'Key Tips For Placement At Barclays From A Finance Specialization Student' - Manish Gogoi, IFMR GSB Krea University

'Key Tips For Placement At Barclays From A Finance Specialization Student' - Manish Gogoi, IFMR GSB Krea University

I hail from Tezpur, Assam. I did my BTech in Mechanical Engineering from Gauhati University. After my BTech, I joined Shriram Transport Finance Co. Ltd., initially started my career as a management trainee and later got promoted to assistant product manager in the working capital division of the company. I resigned with the same position in the company with the view of gaining more knowledge and exploring more into the finance domain.

IFMR Graduate School Of Business, Krea University
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