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Women & Men Reject Insensitive Brands - Strategy With RS

Women & Men Reject Insensitive Brands - Strategy With RS

Women view themselves is changing at a brisk pace. They are confident & desire to be their real self all the time. Regrettably, many brands are not keeping pace with this reality. Result: women are rejecting these insensitive brands resulting in loss of business for them.

Rajesh Srivastava
Academics | InsideIIM