Academics

1,698 articles
Page 42 of 213
Experiential Learning Of ‘Behaviour In Organisations’

Experiential Learning Of ‘Behaviour In Organisations’

Experiential learning is a vital component of management education. The first-hand experience gained, proves to be a better learning tool than the conventional textbooks and notes. Since the students of B-schools are all potential managers who would be handling day-to-day activities and complexities of a company, this method is particularly useful to them. The topics can also be better explained to the students, by using such relevant and live examples.

IIM Sirmaur
Qualitative Vs Quantitative Research - My First Marketing Survey Experience

Qualitative Vs Quantitative Research - My First Marketing Survey Experience

What makes a good marketeer? Is it just about STP and the 4 Ps? Well, these concepts indeed form the crux of marketing, but one can't do it without understanding customers. What sets apart a good marketeer from others is her or his ability to understand customers, their behaviour, attitude, fears, lifestyle, life stage, etc that influences their preferences.

PR Cell IIM Shillong
How Relevant Is An MBA For Engineers?

How Relevant Is An MBA For Engineers?

The exploding numbers of engineers graduating annually in India are in a problem whether to pursue MBA. Majority of the MBA aspirants land up in b-schools because of either the low quality of engineering curriculum which led to the loss in interest in technical subjects or the lack of enough engineering jobs in India that requires them to consider for post-graduation. But they don’t have the desire to pursue Masters in Technology and thus, find themselves writing the cat exam. Quite many a times peer pressure and the stereotype that MBA graduates are paid more than the engineers also shape their decision to opt for MBA.

Shreya Matta
How I Scored 99+%ile In VA-RC | Strategy For CAT & SNAP

How I Scored 99+%ile In VA-RC | Strategy For CAT & SNAP

Hi ! I am Amir Raza from Kota, Rajasthan. I did my B.Tech in Computer Engineering from Aligarh Muslim University. I was one of the many engineers who decided to opt for MBA and hence wrote CAT'16  in my final year. I scored a whopping 99.7 %le in CAT VARC section which escalated my score to 96.15 %le overall, despite scoring just around 80 and 85 percentiles in LRDI and Quant sections respectively. As a GEM Fresher, I was able to get calls from the new IIM's and IIT Roorkee. However, due to the lack of work experience and not so great academics, I could finally convert only IIM Sambalpur and IIT Roorkee then. General English section (27.5/40) once again proved to be my saviour in my first attempt at SNAP when I was able to manage a 98.2134 %le overall with single digits score in LR and GK ( 4 and 7.5 respectively PS- no sectional cutoff in SNAP ) and an average score in Quant.

Amir Raza
Improve Your Vocabulary With These 50 Words

Improve Your Vocabulary With These 50 Words

Are you struggling with your vocabulary? Do you want it to sound rich? Do you feel under-confident because your vocabulary is not strong? Are you lacking behind for this section in CAT-2018?

Sukanya Das
How To Answer “Why Marketing”?

How To Answer “Why Marketing”?

As a B-School fresher, it is commonplace for one not to know which specialization to pursue. In the first couple of months, however, we end up developing our favourites. For those of you who have Marketing in your consideration set for the summer internship, this article will help you structure the most essential question asked in a marketing interview: 'Why Marketing?'

Pratik Ranjan