Academics

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KJ SIMSR - An Incredible Learning Experience

KJ SIMSR - An Incredible Learning Experience

Like any MBA aspirant, my journey of MBA entrance preparation started with a sole ambition of getting into an IIM, since IIMs were popular and highly recommended by professors and peers in the corporate world. Although IIMs provide essential learning and opportunities, they are certainly not the only ones imparting quality education in management. When I started my research and identified few best B-Schools based on my CAT percentile, KJ SIMSR was the one that fit the bill for me.

Harshvardhan Gautam
Experiential Learning Of ‘Behaviour In Organisations’

Experiential Learning Of ‘Behaviour In Organisations’

Experiential learning is a vital component of management education. The first-hand experience gained, proves to be a better learning tool than the conventional textbooks and notes. Since the students of B-schools are all potential managers who would be handling day-to-day activities and complexities of a company, this method is particularly useful to them. The topics can also be better explained to the students, by using such relevant and live examples.

IIM Sirmaur
Qualitative Vs Quantitative Research - My First Marketing Survey Experience

Qualitative Vs Quantitative Research - My First Marketing Survey Experience

What makes a good marketeer? Is it just about STP and the 4 Ps? Well, these concepts indeed form the crux of marketing, but one can't do it without understanding customers. What sets apart a good marketeer from others is her or his ability to understand customers, their behaviour, attitude, fears, lifestyle, life stage, etc that influences their preferences.

PR Cell IIM Shillong
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