Marketing Lesson Taught By A Salesman!
We were walking by the marina bay shopping mall, everything was so fascinating and so beautiful. Stores of luxurious brands one after the other, brands whose name I have never heard of, names which I couldn’t even pronounce, these stores were everywhere all around us, with beautiful lights and an enchanting aura around them. I couldn’t even afford to buy a single thing from here. This was the luxury segment about which I have read so much, In theory, I knew that wearing a $50,000 watch is luxury but now that I have seen it in front of me placed in the shelf. Now I can feel the ‘force’, and it was very compelling, tempting me to open the shelf and wear it, to walk out of the store with the watch on my hand and this frenzy was getting out of control. It was the voice of the salesman which brought me back to my sense. He was around 5”5’ lean clean shaved with neat black hair, wearing a black suit. He asked me, “what would you like to have, sir?” I came back to my senses. I could see it in his eyes, he wanted me out of there, or was it my own insecurity? I looked at him he was smiling and then he asked me again, “what are you looking for” I stepped back and told him “Nah...nothing I’m just looking at the stuff here, I can’t afford this” this was my defence mechanism! Somewhere in that moment, I felt in his eyes that he wants me out of his store. Then and there I had a realization, I was aspiring to that watch knowing fully that I can’t afford it.
