Design Thinking Lectures At IIM Indore - Colours And Creativity In Management

The Design Thinking course came as a welcome change from the usual lectures. Although everyday lectures are also quite fun because of the case-based discussion pedagogy, expressing one’s ideas in such a unique way indeed enhanced our learning. This course has been one of my best experiences at IIM Indore and I’ll definitely cherish all the fun and learnings we had!

Wondering What Exactly Is Design Thinking? Here's A Sneak Peek -

Design thinking is a 5 stage process. The first step is that of empathy. You identify your target audience, get under their skin and try to look at things from their perspective. Step 2 is to define the problem statement. Putting your problem into crisp words can bring clarity and focus. The next step is to ideate. This involved brainstorming and coming out with as many possible solutions as possible. The key here is creativity and imagination. Step 4 is that of prototyping the ideas that emerge from step 3. We develop models for the ideas to understand how the users feel about those ideas. The final step is that of testing, wherein feedback is solicited from the users regarding the prototype.