Academics

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Teaching And Research In B-Schools

Teaching And Research In B-Schools

Most of the case studies we are given for analysis in b-schools are borrowed from HBR  (Harvard Business Review), the case is well written and the analysis is easily available online, and in some cases, some of these cases are so often repeated that they attain stardom (Pepsi –Cola wars). There is no indigenous element to these cases leaving us crippled during internships which cater to Indian markets.

Nitya Muralidharan
5 Things You Should Keep In Mind To Ace The First Term Of Your B-School Life - Mantras For Your MBA Life

5 Things You Should Keep In Mind To Ace The First Term Of Your B-School Life - Mantras For Your MBA Life

By now you would have come across hundreds of articles and tips on how to cope up with term 1 in your b-school. But hey, here’s the real deal! Why would you want to “cope up” when you can ace it at your pace!? One year back, I was in your shoes as well. I reached my b-school and took a long deep breath at the gate. I took a moment to myself before entering in and recollected all those words from seniors, mentors, parents, uncles, aunties, countless articles… “Term 1 is going to be a roller coaster ride! Be focused! Study hard! Term 1 will determine your position! Take it seriously! You will be balancing 10 elephants with 2 hands etc etc!!!” *feeling nostalgic already!?*

Swathika Selvam
Business Analytics - Dejargonised - Learn With InsideIIM & MISB Bocconi

Business Analytics - Dejargonised - Learn With InsideIIM & MISB Bocconi

Talk Geeky to Me. The day isn't far when people will start using this as a pick-up line. And why not? Geeks are going to inherit the earth. Do you want to know how? Well, Business Analytics, the dream job for all geeks, is taking over the world. Companies like Tinder, Amazon, and Netflix are heavily using Business Analytics to not only make more revenue, but also to maximise customer satisfaction. In this video, we have Prof Maurizio Poli from MISB Bocconi, explaining how this geeky little subject that's taking over business schools and engineering colleges, helps you find the right match on Tinder, the perfect merchandise on Amazon and the next show to binge watch on Netflix.

Career Services Centre
Agile Dynamic Strategy – Defining The Victor In The Battle Of Behemoths

Agile Dynamic Strategy – Defining The Victor In The Battle Of Behemoths

The evolution of strategy happened with the formulation of a static vision guided by a mission, coupled with management objectives to fulfil the set path envisioned. Dynamic Strategy was used by firms like General Electric and Berkshire Hathaway – firms with the resources and capability to chart their own course into a foreseeable future. But Static Strategy was a thing of the past as markets evolved and consolidated.

IIM Ranchi
Consumer Market Research - Konversations Cafe With Utsav Mamoria and Ankit Doshi

Consumer Market Research - Konversations Cafe With Utsav Mamoria and Ankit Doshi

In this episode, we meet Market Researcher and Konversations Course Creator Utsav Mamoria and jam with him about the interesting world of research. Ankit Doshi, the Creator of InsideIIM.com and Konversations.com discusses condoms, politics, FMCG in the context of Consumer Market Research. In the digital avatar of Konversations Cafe, we do a deep dive with the creators of our courses. If you're interested in Consumer Market Research - check out our course on Konversations.com

Team InsideIIM