Academics

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Luxury Marketing - Introduction To Luxury Marketing - The World's Greatest Dish

Luxury Marketing - Introduction To Luxury Marketing - The World's Greatest Dish

What is the true meaning of Luxury? A casual google search will suggest that it is "a state of great comfort or elegance, especially when involving great expense". However, Luxury and Luxury Marketing goes beyond that. In this video, and five more after this, Managing Director of MISB - Alessandro Giuliani, explains what constitutes luxury by taking instances of some of the most luxurious products known to the mankind. The first one up is 'The World's Greatest Dish. Watch the video to know more!

Career Services Centre04 Jul 2017

Dejargonized - Escalation of Commitment - Learn With InsideIIM & MISB Bocconi

Dejargonized - Escalation of Commitment - Learn With InsideIIM & MISB Bocconi

What do we learn from the failed 1996 Everest expedition? What do we learn from a famous expensive FBI project that cost 170 Mn Dollars but no results? Why did NASA launch Space Challenger in 1986 despite evidence on the contrary? Prof. Massimo Magni from MISB Bocconi and InsideIIM will help you dejargonize 'Escalation of Commitment' and tells you how a manager can avoid it

Career Services Centre04 Jul 2017

Marketing in the Digital Space - Module 5 (Final) - Measuring ROI

Marketing in the Digital Space - Module 5 (Final) - Measuring ROI

Garima concludes her 5 part series with this short clip on Return on Investment and how to measure it. You can watch the previous 4 parts here : http://insideiim.com/product-tag/cour...

Career Services Centre04 Jul 2017

Marketing in the Digital Space - Module 4 - Crisis Management

Marketing in the Digital Space - Module 4 - Crisis Management

In this module, Garima explores a few cases where brands faced a crisis online. She looks at cases of Ford India, Blackberry and Fedex. She also has a few recommendations for handling this. You can watch the other 4 parts here : http://insideiim.com/marketing-in-the...

Career Services Centre04 Jul 2017

Marketing in the Digital Space - Module 3 - Social Media Marketing

Marketing in the Digital Space - Module 3 - Social Media Marketing

In this 3rd Module, Garima tells you what is Social Media Marketing and what is not. She speaks about concepts like Edge rank and introduces various other social media metrics. You can watch the other 4 parts here : http://insideiim.com/marketing-in-the...

Career Services Centre04 Jul 2017

Marketing in the Digital Space - Module 2 - SEO & SEM

Marketing in the Digital Space - Module 2 - SEO & SEM

InsideIIM Career Learning presents to you a course on Marketing in the Digital Space by Garima Jain. This is the second module that talks about why 'Search' matters. It covers SEO and SEM and tells you about various tools and metrics.

Career Services Centre04 Jul 2017

Marketing in the Digital Space - Module 1 - Garima Jain on InsideIIM.com

Marketing in the Digital Space - Module 1 - Garima Jain on InsideIIM.com

InsideIIM Career Learning presents to you a course on Marketing in the Digital Space by Garima Jain. This is the first module that talks about a few basics about marketing in the digital medium before we delve deeper into various topics.

Career Services Centre04 Jul 2017

Strategic Business Negotiations At IIM Lucknow

Strategic Business Negotiations At IIM Lucknow

IIM Lucknow, also known as the marketing campus and well known for its academic rigour lives up to its name truly. The second year’s list of electives and courses provide the students with a plethora of choice. One among these subjects (selected by the selective bidding process on campus) that I have taken up has changed my outlook towards courses and classes.

Divyanshi Bhansali03 Jul 2017

Luxury Marketing - Introduction To Luxury Marketing - The World's Greatest Dish

Luxury Marketing - Introduction To Luxury Marketing - The World's Greatest Dish

What is the true meaning of Luxury? A casual google search will suggest that it is "a state of great comfort or elegance, especially when involving great expense". However, Luxury and Luxury Marketing goes beyond that. In this video, and five more after this, Managing Director of MISB - Alessandro Giuliani, explains what constitutes luxury by taking instances of some of the most luxurious products known to the mankind. The first one up is 'The World's Greatest Dish. Watch the video to know more!

Career Services Centre04 Jul 2017

Dejargonized - Escalation of Commitment - Learn With InsideIIM & MISB Bocconi

Dejargonized - Escalation of Commitment - Learn With InsideIIM & MISB Bocconi

What do we learn from the failed 1996 Everest expedition? What do we learn from a famous expensive FBI project that cost 170 Mn Dollars but no results? Why did NASA launch Space Challenger in 1986 despite evidence on the contrary? Prof. Massimo Magni from MISB Bocconi and InsideIIM will help you dejargonize 'Escalation of Commitment' and tells you how a manager can avoid it

Career Services Centre04 Jul 2017

Marketing in the Digital Space - Module 5 (Final) - Measuring ROI

Marketing in the Digital Space - Module 5 (Final) - Measuring ROI

Garima concludes her 5 part series with this short clip on Return on Investment and how to measure it. You can watch the previous 4 parts here : http://insideiim.com/product-tag/cour...

Career Services Centre04 Jul 2017

Marketing in the Digital Space - Module 4 - Crisis Management

Marketing in the Digital Space - Module 4 - Crisis Management

In this module, Garima explores a few cases where brands faced a crisis online. She looks at cases of Ford India, Blackberry and Fedex. She also has a few recommendations for handling this. You can watch the other 4 parts here : http://insideiim.com/marketing-in-the...

Career Services Centre04 Jul 2017

Marketing in the Digital Space - Module 3 - Social Media Marketing

Marketing in the Digital Space - Module 3 - Social Media Marketing

In this 3rd Module, Garima tells you what is Social Media Marketing and what is not. She speaks about concepts like Edge rank and introduces various other social media metrics. You can watch the other 4 parts here : http://insideiim.com/marketing-in-the...

Career Services Centre04 Jul 2017

Marketing in the Digital Space - Module 2 - SEO & SEM

Marketing in the Digital Space - Module 2 - SEO & SEM

InsideIIM Career Learning presents to you a course on Marketing in the Digital Space by Garima Jain. This is the second module that talks about why 'Search' matters. It covers SEO and SEM and tells you about various tools and metrics.

Career Services Centre04 Jul 2017

Marketing in the Digital Space - Module 1 - Garima Jain on InsideIIM.com

Marketing in the Digital Space - Module 1 - Garima Jain on InsideIIM.com

InsideIIM Career Learning presents to you a course on Marketing in the Digital Space by Garima Jain. This is the first module that talks about a few basics about marketing in the digital medium before we delve deeper into various topics.

Career Services Centre04 Jul 2017

Strategic Business Negotiations At IIM Lucknow

Strategic Business Negotiations At IIM Lucknow

IIM Lucknow, also known as the marketing campus and well known for its academic rigour lives up to its name truly. The second year’s list of electives and courses provide the students with a plethora of choice. One among these subjects (selected by the selective bidding process on campus) that I have taken up has changed my outlook towards courses and classes.

Divyanshi Bhansali03 Jul 2017