In this module, Garima explores a few cases where brands faced a crisis online. She looks at cases of Ford India, Blackberry and Fedex. She also has a few recommendations for handling this. You can watch the other 4 parts here : http://insideiim.com/marketing-in-the...
In this 3rd Module, Garima tells you what is Social Media Marketing and what is not. She speaks about concepts like Edge rank and introduces various other social media metrics. You can watch the other 4 parts here : http://insideiim.com/marketing-in-the...
InsideIIM Career Learning presents to you a course on Marketing in the Digital Space by Garima Jain. This is the second module that talks about why 'Search' matters. It covers SEO and SEM and tells you about various tools and metrics.
InsideIIM Career Learning presents to you a course on Marketing in the Digital Space by Garima Jain. This is the first module that talks about a few basics about marketing in the digital medium before we delve deeper into various topics.
IIM Lucknow, also known as the marketing campus and well known for its academic rigour lives up to its name truly. The second year’s list of electives and courses provide the students with a plethora of choice. One among these subjects (selected by the selective bidding process on campus) that I have taken up has changed my outlook towards courses and classes.
Most of the case studies we are given for analysis in b-schools are borrowed from HBR (Harvard Business Review), the case is well written and the analysis is easily available online, and in some cases, some of these cases are so often repeated that they attain stardom (Pepsi –Cola wars). There is no indigenous element to these cases leaving us crippled during internships which cater to Indian markets.
Are dark clouds hovering over Indian IT companies? Here is what I think are the reasons.
By now you would have come across hundreds of articles and tips on how to cope up with term 1 in your b-school. But hey, here’s the real deal! Why would you want to “cope up” when you can ace it at your pace!? One year back, I was in your shoes as well. I reached my b-school and took a long deep breath at the gate. I took a moment to myself before entering in and recollected all those words from seniors, mentors, parents, uncles, aunties, countless articles… “Term 1 is going to be a roller coaster ride! Be focused! Study hard! Term 1 will determine your position! Take it seriously! You will be balancing 10 elephants with 2 hands etc etc!!!” *feeling nostalgic already!?*
In this module, Garima explores a few cases where brands faced a crisis online. She looks at cases of Ford India, Blackberry and Fedex. She also has a few recommendations for handling this. You can watch the other 4 parts here : http://insideiim.com/marketing-in-the...
In this 3rd Module, Garima tells you what is Social Media Marketing and what is not. She speaks about concepts like Edge rank and introduces various other social media metrics. You can watch the other 4 parts here : http://insideiim.com/marketing-in-the...
InsideIIM Career Learning presents to you a course on Marketing in the Digital Space by Garima Jain. This is the second module that talks about why 'Search' matters. It covers SEO and SEM and tells you about various tools and metrics.
InsideIIM Career Learning presents to you a course on Marketing in the Digital Space by Garima Jain. This is the first module that talks about a few basics about marketing in the digital medium before we delve deeper into various topics.
IIM Lucknow, also known as the marketing campus and well known for its academic rigour lives up to its name truly. The second year’s list of electives and courses provide the students with a plethora of choice. One among these subjects (selected by the selective bidding process on campus) that I have taken up has changed my outlook towards courses and classes.
Most of the case studies we are given for analysis in b-schools are borrowed from HBR (Harvard Business Review), the case is well written and the analysis is easily available online, and in some cases, some of these cases are so often repeated that they attain stardom (Pepsi –Cola wars). There is no indigenous element to these cases leaving us crippled during internships which cater to Indian markets.
Are dark clouds hovering over Indian IT companies? Here is what I think are the reasons.
By now you would have come across hundreds of articles and tips on how to cope up with term 1 in your b-school. But hey, here’s the real deal! Why would you want to “cope up” when you can ace it at your pace!? One year back, I was in your shoes as well. I reached my b-school and took a long deep breath at the gate. I took a moment to myself before entering in and recollected all those words from seniors, mentors, parents, uncles, aunties, countless articles… “Term 1 is going to be a roller coaster ride! Be focused! Study hard! Term 1 will determine your position! Take it seriously! You will be balancing 10 elephants with 2 hands etc etc!!!” *feeling nostalgic already!?*
