Luxury is about receiving personalised services. Ask the tall man at Taj. At the end of the day, Luxury is barely about the ostentatious show of money. It's not the about possessing fanciest, biggest, shiniest, blingy products. Those are for pretenders who are all about show off. In this video, Alessandro Giuliani, Managing Director of MISB Bocconi, explains the importance of personalization when it comes to offering luxury with an instance of the tall man at Taj. Watch the video to know more!
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