Luxury Marketing

What is Marketing Analytics? Is it the marriage of Marketing and Data Analytics? How much knowledge of Data Analytics do you need to be a successful marketer in this increasingly

Meet Manishi Sanwal! At one point in his career, this IIM Ahmedabad alum was one of the top 3 personalities in the world of luxury marketing, having worked with the

Are you looking to pursue an MBA in the near future? Are you aware of the risk involved in career growth?

Luxury is about receiving personalised services. Ask the tall man at Taj. At the end of the day, Luxury is barely about the ostentatious show of money. It's not the

Luxury is a social marker. It makes the owner of the luxurious product feel privileged. Wouldn't you feel privileged to own a Rolls Royce? In this video, Alessandro Giuliani, Managing

In this third video, Alessandro Giuliani, Managing Director of MISB, explains yet another constituent of Luxury - It is linked to heritage, culture and know-how. The Black Bowmore Scotch Whiskey

In this second video, Alessandro Giuliani, Managing Director of MISB, explains the first constituent of Luxury - It is Timeless. Fashion changes with every season. But luxury? Never. One such

What is the true meaning of Luxury? A casual google search will suggest that it is "a state of great comfort or elegance, especially when involving great expense". However, Luxury