Real interview experiences from candidates across top B-schools.
Luxury Marketing23 Aug 2020 · 2 min read
What is Marketing Analytics? Is it the marriage of Marketing and Data Analytics? How much knowledge of Data Analytics do you need to be a successful marketer in this increasingly data-driven corporat…
InsideIIM
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Luxury Marketing21 Aug 2020 · 3 min read
Meet Manishi Sanwal! At one point in his career, this IIM Ahmedabad alum was one of the top 3 personalities in the world of luxury marketing, having worked with the likes of Shahrukh Khan for over a …
InsideIIM
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Luxury Marketing01 Feb 2019 · 4 min read
Are you looking to pursue an MBA in the near future? Are you aware of the risk involved in career growth? Instead, why not pursue a course related to Luxury Brand Management? India is a massive count…
InsideIIM
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Luxury Marketing04 Jul 2017 · 1 min read
Luxury is about receiving personalised services. Ask the tall man at Taj. At the end of the day, Luxury is barely about the ostentatious show of money. It's not the about possessing fanciest, biggest…
InsideIIM
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Luxury Marketing04 Jul 2017 · 1 min read
Luxury is a social marker. It makes the owner of the luxurious product feel privileged. Wouldn't you feel privileged to own a Rolls Royce? In this video, Alessandro Giuliani, Managing Director of MIS…
InsideIIM
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Luxury Marketing04 Jul 2017 · 1 min read
In this third video, Alessandro Giuliani, Managing Director of MISB, explains yet another constituent of Luxury - It is linked to heritage, culture and know-how. The Black Bowmore Scotch Whiskey was …
InsideIIM
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Luxury Marketing04 Jul 2017 · 1 min read
In this second video, Alessandro Giuliani, Managing Director of MISB, explains the first constituent of Luxury - It is Timeless. Fashion changes with every season. But luxury? Never. One such example…
InsideIIM
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Luxury Marketing04 Jul 2017 · 1 min read
What is the true meaning of Luxury? A casual google search will suggest that it is "a state of great comfort or elegance, especially when involving great expense". However, Luxury and Luxury Marketin…
InsideIIM
Read Now →Luxury Marketing23 Aug 2020 · 2 min read
What is Marketing Analytics? Is it the marriage of Marketing and Data Analytics? How much knowledge of Data Analytics do you need to be a successful marketer in this increasingly data-driven corporat…
InsideIIM
Read Now →Luxury Marketing21 Aug 2020 · 3 min read
Meet Manishi Sanwal! At one point in his career, this IIM Ahmedabad alum was one of the top 3 personalities in the world of luxury marketing, having worked with the likes of Shahrukh Khan for over a …
InsideIIM
Read Now →Luxury Marketing01 Feb 2019 · 4 min read
Are you looking to pursue an MBA in the near future? Are you aware of the risk involved in career growth? Instead, why not pursue a course related to Luxury Brand Management? India is a massive count…
InsideIIM
Read Now →Luxury Marketing04 Jul 2017 · 1 min read
Luxury is about receiving personalised services. Ask the tall man at Taj. At the end of the day, Luxury is barely about the ostentatious show of money. It's not the about possessing fanciest, biggest…
InsideIIM
Read Now →Luxury Marketing04 Jul 2017 · 1 min read
Luxury is a social marker. It makes the owner of the luxurious product feel privileged. Wouldn't you feel privileged to own a Rolls Royce? In this video, Alessandro Giuliani, Managing Director of MIS…
InsideIIM
Read Now →Luxury Marketing04 Jul 2017 · 1 min read
In this third video, Alessandro Giuliani, Managing Director of MISB, explains yet another constituent of Luxury - It is linked to heritage, culture and know-how. The Black Bowmore Scotch Whiskey was …
InsideIIM
Read Now →Luxury Marketing04 Jul 2017 · 1 min read
In this second video, Alessandro Giuliani, Managing Director of MISB, explains the first constituent of Luxury - It is Timeless. Fashion changes with every season. But luxury? Never. One such example…
InsideIIM
Read Now →Luxury Marketing04 Jul 2017 · 1 min read
What is the true meaning of Luxury? A casual google search will suggest that it is "a state of great comfort or elegance, especially when involving great expense". However, Luxury and Luxury Marketin…
InsideIIM
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