Academics1 min read

Luxury Marketing - Luxury Is Timeless - Patek Philippe's Minute Repeater

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InsideIIM Counselling
InsideIIM Counselling

In this second video, Alessandro Giuliani, Managing Director of MISB, explains the first constituent of Luxury - It is Timeless. Fashion changes with every season. But luxury? Never. One such example is that of Patek Philippe's Minute Repeater. Even though the classical watches are a thing of the past, this particular brand of watch is coveted by watch lovers and collectors, alike. Watch the video to know why!

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Luxury Marketing - Luxury Is Timeless - Patek Philippe's Minute Repeater