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Luxury Management

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Do You Have What It Takes To Be A Luxury Brand Manager?
Luxury Management

Do You Have What It Takes To Be A Luxury Brand Manager?

01 Feb 2019 · 4 min read

Are you looking to pursue an MBA in the near future? Are you aware of the risk involved in career growth? Instead, why not pursue a course related to Luxury Brand Management? India is a massive count…

InsideIIM

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Luxury Marketing - Luxury Offers Personalized Services - The Tall Man At Taj
Luxury Management

Luxury Marketing - Luxury Offers Personalized Services - The Tall Man At Taj

04 Jul 2017 · 1 min read

Luxury is about receiving personalised services. Ask the tall man at Taj. At the end of the day, Luxury is barely about the ostentatious show of money. It's not the about possessing fanciest, biggest…

InsideIIM

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Luxury Marketing - Luxury Is A Social Marker - The Maharaja And His Rolls Royce
Luxury Management

Luxury Marketing - Luxury Is A Social Marker - The Maharaja And His Rolls Royce

04 Jul 2017 · 1 min read

Luxury is a social marker. It makes the owner of the luxurious product feel privileged. Wouldn't you feel privileged to own a Rolls Royce? In this video, Alessandro Giuliani, Managing Director of MIS…

InsideIIM

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Luxury Marketing - Luxury Is Linked To Heritage - The Beauty Of A Single Malt Scotch
Luxury Management

Luxury Marketing - Luxury Is Linked To Heritage - The Beauty Of A Single Malt Scotch

04 Jul 2017 · 1 min read

In this third video, Alessandro Giuliani, Managing Director of MISB, explains yet another constituent of Luxury - It is linked to heritage, culture and know-how. The Black Bowmore Scotch Whiskey was …

InsideIIM

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Luxury Marketing - Luxury Is Timeless - Patek Philippe's Minute Repeater
Luxury Management

Luxury Marketing - Luxury Is Timeless - Patek Philippe's Minute Repeater

04 Jul 2017 · 1 min read

In this second video, Alessandro Giuliani, Managing Director of MISB, explains the first constituent of Luxury - It is Timeless. Fashion changes with every season. But luxury? Never. One such example…

InsideIIM

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Luxury Marketing - Introduction To Luxury Marketing - The World's Greatest Dish
Luxury Management

Luxury Marketing - Introduction To Luxury Marketing - The World's Greatest Dish

04 Jul 2017 · 1 min read

What is the true meaning of Luxury? A casual google search will suggest that it is "a state of great comfort or elegance, especially when involving great expense". However, Luxury and Luxury Marketin…

InsideIIM

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India's Luxury Industry, IIM Ahmedabad And SRK - Ken's All India Podio With Manishi Sanwal, MD, DFS India
Luxury Management

India's Luxury Industry, IIM Ahmedabad And SRK - Ken's All India Podio With Manishi Sanwal, MD, DFS India

29 Dec 2016 · 2 min read

All India Podio begins with a super interesting (and glamorous) interview with Manishi Sanwal, MD of DFS India ( LinkedIn Profile ) and one of the most important men in the Indian luxury industry. He…

InsideIIM

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DeJargonised - Luxury Marketing Primer - Learn With InsideIIM & SDA Bocconi Asia Center
Luxury Management

DeJargonised - Luxury Marketing Primer - Learn With InsideIIM & SDA Bocconi Asia Center

06 Dec 2016 · 3 min read

Luxury Marketing - Introduction To Luxury Marketing - The World's Greatest Dish   What is the true meaning of Luxury? A casual google search will suggest that it is "a state of great comfort or …

InsideIIM

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