Luxury Marketing - Luxury Is A Social Marker - The Maharaja And His Rolls Royce

Luxury is a social marker. It makes the owner of the luxurious product feel privileged. Wouldn't you feel privileged to own a Rolls Royce? In this video, Alessandro Giuliani, Managing Director of MISB Bocconi, describes how luxury is for a very specific clientele. Are you royalty enough to own a Rolls Royce? Watch the video to know more!