Business School Competitions - Compete, Learn, Grow
Compete, Learn and Grow : B-school Competitions in India
Compete, Learn and Grow : B-school Competitions in India
7th November 2013 - XLRI, the premier B-School of India hosted ‘INSIGHT 2013’ – The Annual Consulting conference brought together eminent industry leaders and academicians on a common platform to discuss key issues pertinent to the sustenance of India’s growth story.
Summer Internship Experience sharing contest results!
Sangharsh 2013, the annual sports meet between IIM Calcutta, IIM Ahmedabad, IIM Bangalore and IIM Lucknow, which was hosted by IIM Calcutta concluded with a lot of action and closely contested battles across a gamut of sports yesterday, with IIM Calcutta emerging as the overall champions of Sangharsh 2013. The sports meet was held over a period of 3 days (11th to 13th January 2013)
The 34th edition of MAXI Fair, one of the biggest and most respected marketing events in the B-school circuit, was officially inaugurated by Rahul Bose at XLRI Jamshedpur. The 2-day marketing extravaganza, conducted by the Marketing Association of XLRI (MAXI) boasts of a rich legacy of over 3 decades and attracts an audience of over 5000 people every year. MAXI Fair pioneered the concept of Disguised Market Research and has been commended by the likes of Philip Kotler and Theodore Levitt. In addition to having an enviable client base comprising of corporate giants like HUL, P&G, ITC, GSK, Nestle, Cadbury, Coca-Cola, and PepsiCo, MAXI Fair now boasts of an ISO 9001-2000 certification as well.
For the first time ever, The Marketing Association of XLRI (MAXI) conducted the event, “Blockbuster” which covered all the aspects of film promotion. This one of a kind marketing extravaganza was held in association with media conglomerate Viacom 18, which has to its credit mega- hits like Gangs of Wasseypur, Jab We Met and Ghajini. The format of the event was uniquely different and was aimed at giving the participants a hands-on experience in the sales and marketing process of an actual movie.
It is around that time of the year when students from IIM Indore gear up for their annual rural marketing research initiative, ‘Utsaha’. This marketing research is conducted to cater to the needs of corporates across sectors vying for rural market share.
MAXI (Marketing Association at XLRI) has just concluded one of the biggest event, that it has conducted over its history. Several milestones have been achieved by MAXI and XLRI during this event. One of the entries for the event also got re-twitted by Mr Shashi Tharoor.