Sangram - the sports battleground of the IIMs in the Southern part of India - possesses a distinction of being one of the most anticipated and awaited events in these institutes. The excitement in itself is enough to flare up an intense competitive spirit among players, who grasp the chance to prove themselves and deliver a stellar performance.
“Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” -Paul J. Meyer
The plain and simple truth is that MICA loves marketing and marketing loves MICA. Every year, MICAns come together and share this spirit with fellow B-School students and celebrate MICANVAS, the annual fest of MICA.
MICA has, over the years, adopted the new waves in marketing strategies and earned a reputation for churning out the finest marketers in the country. The ‘Mecca of Marketing’ this year hosts its annual marketing fest MICANVAS with a vision to #ReThink, the way marketing is being approached in the current ecosystem.
“By far the greatest and most admirable form of wisdom is that needed to plan and beautify cities and human communities.”
“The simplest acts of kindness are by far more powerful than a thousand heads bowing in prayer.” ― Mahatma Gandhi
The story goes that, in the good old days of XL, students who used to be up at night working on their project spent their time scanning journals and reports for hours in the library. Wanting direction, they were not afraid to seek it from the professors, even at 2 AM in the night! Throwing pebbles at the windows of Fr. Ozzie, a legendary professor of XLRI, was not as rare as you might think. They used to call him down and discuss their findings until the wee hours of dawn! Such was the bond of professors and students, reminisces Fr. Ozzie, with a sparkle in his eye, and a satisfied sigh.
Xpressions 2018 brings to you the first of a kind Zorb Ball event - “Zorb it out” by the International Relations Committee (IRC). The event will kick-start with a battle of brains, the “Qfiesta”. An online quiz, Qfiesta will feast upon the grey matter to bring out the quizzer beasts starving for riddles to unfold. Contenders who pass this round shall proceed further to the next round. Up next will be “Travel the World”, which brings to you the opportunity to be the next Jules Verne, where the wildest of the wilder beasts will fight their way on their voyage through the rough seas of riddles and serpentine mazes of puzzles in a quest of their discovery, travelling around the world, but not in 80 days! A fun-filled, adrenaline rushing treasure hunt round which will see the contenders running around unlocking the clues to connect the dots. Only the best of the best shall the move on to the final faceoff.
Sangram - the sports battleground of the IIMs in the Southern part of India - possesses a distinction of being one of the most anticipated and awaited events in these institutes. The excitement in itself is enough to flare up an intense competitive spirit among players, who grasp the chance to prove themselves and deliver a stellar performance.
“Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” -Paul J. Meyer
The plain and simple truth is that MICA loves marketing and marketing loves MICA. Every year, MICAns come together and share this spirit with fellow B-School students and celebrate MICANVAS, the annual fest of MICA.
MICA has, over the years, adopted the new waves in marketing strategies and earned a reputation for churning out the finest marketers in the country. The ‘Mecca of Marketing’ this year hosts its annual marketing fest MICANVAS with a vision to #ReThink, the way marketing is being approached in the current ecosystem.
“By far the greatest and most admirable form of wisdom is that needed to plan and beautify cities and human communities.”
“The simplest acts of kindness are by far more powerful than a thousand heads bowing in prayer.” ― Mahatma Gandhi
The story goes that, in the good old days of XL, students who used to be up at night working on their project spent their time scanning journals and reports for hours in the library. Wanting direction, they were not afraid to seek it from the professors, even at 2 AM in the night! Throwing pebbles at the windows of Fr. Ozzie, a legendary professor of XLRI, was not as rare as you might think. They used to call him down and discuss their findings until the wee hours of dawn! Such was the bond of professors and students, reminisces Fr. Ozzie, with a sparkle in his eye, and a satisfied sigh.
Xpressions 2018 brings to you the first of a kind Zorb Ball event - “Zorb it out” by the International Relations Committee (IRC). The event will kick-start with a battle of brains, the “Qfiesta”. An online quiz, Qfiesta will feast upon the grey matter to bring out the quizzer beasts starving for riddles to unfold. Contenders who pass this round shall proceed further to the next round. Up next will be “Travel the World”, which brings to you the opportunity to be the next Jules Verne, where the wildest of the wilder beasts will fight their way on their voyage through the rough seas of riddles and serpentine mazes of puzzles in a quest of their discovery, travelling around the world, but not in 80 days! A fun-filled, adrenaline rushing treasure hunt round which will see the contenders running around unlocking the clues to connect the dots. Only the best of the best shall the move on to the final faceoff.
