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'Ethics Are The Most Important Aspect Of My Life' - Mrudul Parikh - Best 50 - Class of 2016

'Ethics Are The Most Important Aspect Of My Life' - Mrudul Parikh - Best 50 - Class of 2016

Mrudul has been chosen as one of the top 50 most employable candidates across schools and programmes in India for the Class of 2016. He has one of the best 50 profiles among the candidates who participated in the Best50 competition. About Me My name is Mrudul Parikh and I am from Jamnalal Bajaj Institute of Management Studies (JBIMS). “Health and wealth may come and go, but character once lost is gone forever” I have always placed ethics as the most important aspect of life and the above phrase thus reflects my value system and upbringing. Optimism is a quality that can be inherently found in me which compels me to always look for that silver lining when the clouds are dark. Post having secured a top-15 rank during my engineering, I worked with TCS for one and half years where I had the honor of bagging several awards such as "Star of the Month","Best Team", "Star Team" for my excellent performance. An engineer by qualification, but an entrepreneur at heart, I always have had the drive to start something of my own which constantly nudged me into quitting my company and starting Android freelancing. In no time, I started developing my own applications, some of which have more than 10,000 downloads with 4+ ratings. A strong inclination towards numbers and a forte in the form of my analytical skills, I scored 99.95%ile in CAT and CET in 2014. Currently, at Jamanalal Bajaj, an institution that is widely renowned as one of the best Finance B-Schools, I hold the first rank in Finance Subjects amongst my peers. Post a successful first year at college, I underwent my summer training with Tata Steel. My strong analytical skills coupled with my previous corporate and freelancing experience made it easy for me to break down a seemingly complex project into simpler sub-parts that could be dealt with efficiency and effectiveness which ultimately paved the way towards a PPO. I believe that these 2 years have been instrumental in changing my thought process in a positive way. I have excelled in academics and grown as a person. With my passion and dedication, I believe I am ready to give my best to all that lies ahead. What have you done at your Post-Grad/Business School/Undergrad level that makes you stand out from the crowd? Ranked among top 10% in M.M.S. – I in JBIMS (2015) Ranked First in all Finance subjects in M.M.S. – I in JBIMS (2015) Amongst the top 5 students nominated for Gopal Rajagopalan Scholarship for scoring the highest marks in finance subjects in M.M.S. - I (2015) National Top 15 - Citibank Campus Innovation Challenge (2015) National Finalist in StockMIND by ICICI Bank (2014) Live Project with Corporate Bridge - the Only student to get selected for the live Project by Corporate Bridge Scored more than 99%ile on consistent basis in MBA entrance exams (99.95%ile in CAT, 99.95%ile in CET, 99.38%ile in XAT) What have you done in your life that you are most proud of?   I have always had respect for defence forces of our country as they are the reason we are able to enjoy our freedom. I always wanted to do my part to our nation's security. Post-Nirbhaya rape case, the government urged developers from all over the country to develop a women safety application. I got an opportunity to work on building this application for QVS Pvt. Ltd. - a private company in Mumbai who wanted to develop the application. There were plenty of challenges on our way which took time to get resolved but today we have developed this application and currently it is in the testing phase. This application has plenty of features (cannot be disclosed because of a non-disclosure agreement) and even notifies the nearest police station in case of danger. A successful launch will be the proudest moment of my life as I will indirectly contribute to protecting women in the country. If you had unlimited money, what would be that one mobile application that you would create and what problem would it solve? More than 1.6 million accidents occur in US alone because of distracted driving, while more than 1.4 million people in India die because of use of cell phones while driving. This number is only going to increase in the coming years. Considering at a global level, at least, 65 million accidents (40x of US) occur every year because of distracted driving. To reduce the number of accidents, I propose a cross-platform application (Android, iOS, and Windows) which would get activated when the phone is connected to the car dock, or phone is in car mode, or manually. The application would do the following things: 1) Track the speed of the car and warn the user if he/she is over-speeding (Speed limit can be retrieved via Google Maps APIs) - Send text message to family members if  over-speeding 2) When the speed crosses 5km/hr, the app would automatically disable access to all the messaging apps, games, phone dialer, etc which need constant interaction allowing the user to concentrate on driving. Only certain applications like Google Maps, Music, etc would be accessible. 3) Auto-Reply Feature - Auto-Reply to text messages or other messaging applications (Whatsapp, Hike, etc) stating that the receiver is driving and will reply shortly. 4) Allow messages to be read aloud and reply via voice 5) Operate mobile via voice (similar to Google Voice) A Tie-up with leading mobile manufacturers to provide this application as an in-built application. This would enable more and more users to use the application would reduce the accidents caused by distracted driving to a great extent. Meet the rest of India’s 50 Most Employable Management Graduates from the Class of 2016 here.

Mrudul Parikh
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'I Have Always Had A Keen Sense Of Social Responsibility' - Tirtha Chatterjee - Best 50 - Class of 2016

'I Have Always Had A Keen Sense Of Social Responsibility' - Tirtha Chatterjee - Best 50 - Class of 2016

Tirtha has been chosen as one of the top 50 most employable candidates across schools and programmes in India for the Class of 2016. He has one of the best 50 profiles among the candidates who participated in the Best50 competition.   About Me I am a final year student of XLRI, Jamshedpur majoring in Marketing and Operations. I graduated in Electrical Engineering from NIT Durgapur and then worked for 3 years in ABB Ltd. After a  year in Sales and Marketing pf Variable High-Frequency Drives, I wanted to understand more about the product and spent 2 years in Electrical Design of the same product. I individually executed projects worth 400 MINR during my stint as a Design Engineer. It also gave me a hands-on experience in something I am passionate for- Energy efficiency. After a good learning experience at ABB, I joined XLRI in BM. I have interned with Aditya Birla Chemicals (Thailand) Ltd for my summers and worked on a couple of strategy projects. I have had an extremely rounded MBA experience with strong achievements both in academics and extracurriculars. My marketing CQPI (at the time of application) is 8/8. I have had a successful run in the business case study contests : National Finalists at Case study contests by RB and P&G; Campus runners-up at Mahindra War Room and second runners-up at Asian Paints Canvas; Campus finalists at case studies by Yes Bank, Nestle, Coca Cola, J&J, SAB Miller and GSK CH. I have also done a live project for HUL on sales resource optimisation in Jamshedpur. I am a part of the Marketing Association at XLRI (MAXI) and am the go-to-person for anything related to market research. In my capacity as a senior executive member of MAXI, I have authored the case study for the finals of the marketing event, Circus Maximus (part of Ensemble 2015) and also arranged for live projects for the batch. I was a founding member and the Technical Head at the IEEE Students' Chapter in NIT Durgapur and organised the first International Conference on Emerging Technologies (ICET). I have always had a keen sense of social responsibility. As a volunteer for an NGO in Bangalore, I had set up a science laboratory in a government school. Recently, as a part of the RB Mavericks Challenge, I led a handwash behaviour change campaign in Beldih Basti (3500 residents) and installed 100 frugal and innovative handwash stations in the community. The campaign created a lot of buzz and was covered by national daily's The Telegraph and The Pioneer and was the first step for them to a disease free life. I have been strongly involved in sports and fitness and believe that the key to a healthy mind is a healthy body. In my free time, you would mostly find me on my bike or in the gym. My other interests include Electronic Music and am the occasional DJ at our parties (sometimes to the dismay of my friends). I believe that no situation is so bad that it cannot be overcome and that the pressure situations in our lives are our biggest opportunities. The way I held my family together and took it out of a major crisis a couple of years back is something I am most proud of. What have you done at your Post-Grad/Business School/Undergrad level that makes you stand out from the crowd? I have been successful at the national level B-school competitions with my ability to understand case situations and to provide solutions. B-School Competitions: National finalists and PPI recipient (final placements) of P&G CEO Challenge and the ongoing RB Mavericks Challenge. Presently I am implementing a hand-wash behaviour change campaign for the RB Mavericks challenge in a slum at Jamshedpur. Campus finalists and PPO recipient (Summer Internship) from SAB Miller for their case challenge Campus finalists and PPI recipient (Summer internship) from GSK CH for their case study on malnutrition in India Campus Runners up of Mahindra War Room 2015 Campus finalists of ongoing case studies by Nestle and Yes Bank Campus finalists of case studies by Coca-Cola for designing a marketing campaign celebrating 100 years of the Coke curve. Marketing Enthusiast: I have been a marketing enthusiast right from the onset and have secured the maximum grade A+ in all Marketing subjects and have a marketing CQPI of 8/8. I am also entrusted with taking remedial sessions for my batchmates in marketing subjects like Market Research and Consumer Behaviour. Similarly, during my Engineering days, I was an Electrical Engineering enthusiast. Seeing that there was no student body to represent and further the cause of EE in the college, I played an instrumental role in founding the IEEE Students' chapter in my college and later became the technical head of the same. Academics have only been one part of my personality. I have had a very balanced college life with strong performances in sports, cultural and literary events. In all the rigours of the college life, I always find time for fitness. I am also a part of the party organising club of XLRI. The breadth of activities I have excelled at makes me stand out from the crowd. 

Tirtha Chatterjee
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