PRoelio 2016 SIBM Pune
All case study competitions are created equal, or so goes the saying. But some do stand out in their content and manner of being conducted. PRoelio is just such a challenge. A brainchild of SIBM’s PR Team, this competition places the limelight on the growing relevance of public relation skills in an MBA course. Whether by a PR agency for its clients, or as a company’s in-house extended function of marketing, or even as a firefighting measure after a crisis, public relations has now become part of the modern manager’s skill-set.







