“Dude get up ...get up dude ...it is already 7:50 .....now I am putting off the fan??” ... “yeah Prakash ...I am I am.....Please put it on... ..” I said hurriedly, realizing that my morning sleep had already come to an end. I really did not want to count the number of hours for which I had hugged my pillow last night. It would have made me feel even sleepier. But I knew I had to hurry up, and it had to be faster than yesterday. My Harley,(that’s what I “pyar se” call my cycle) has not been keeping well for the past two days. It had developed a problem in the front spoke, one more day and I will have to put it in the Intensive care unit beside the MMM canteen. “Mota-da” runs this ICU for the cycles for the SDS-block. As I grabbed my toothbrush and gazed across the balcony there were already few cycles racing across the basketball court tin front of the LLR hall. We call our hostels as “halls”.Plunging three slices of buttered bread into the glass of warm milk and devouring it almost like a refugee; I somehow made my way to the cycle stand.
"Chal peene" are your favorite two words. So much so, that you say it every time you get screwed in a test or a presentation. Basically, everyday
In case you are an engineer, when you got admission your friends were most excited about the awesome DU girls you will get to meet.
You love to move about in IIM-L Tshirts, Sweat shirts etc. You have such a huge collection that you hardly have any other clothes.
In case you came into IIM-L single, you are still single.
If you were committed when you came to IIM-L, you are still committed but the object (guy/girl) has changed.
In the first year, you felt the whole Internet, infrastructure, mess and the entire system sucks. When you entered the second year, you realized that status quo is the best way to move forward.
You hate the PGP office with more vengeance than Thakur hated Gabbar or Harry hated Voldemort.
You have spammed more than once in your life. And have also shown disgust at somebody else’s spam.
You free-ride most of the time and yet bitch about other people in the group freeriding.
You are convinced that Not Just Tea's food is much better than GNB’s andGNB inflates canteen bills. Or Vice Versa. Although there is no evidence to prove the same.
You realize some things need to be changed. But when they do, you create a furore and dare the person who changed them.
You have not seen the cover of most of the books of the subject you have already passed with a decent grade.
Your favourite game is “Candy Crush Saga".
You participate in every damn college competition. Even if it is an operations or an HR game and you are a hardcore finance person.
You do social work to build up CV points. In fact, you believe that the very reason for human existence is "collection of CV points”.
You are an absolute stud at Googling and can unearth reports from Scribd, Management Paradise etc on any topic without even batting an eyelid. Also, you know how to fool Turnitin.
You are terrified of QAM-3 even though you had aced the very same concepts during engineering.
Your most often visited websites are Wikipedia, SlideShare and Facebook.
You feel that Gupta Ji is the most important person on campus, particularly at the end of a grueling week.
No matter how busy you are, you will definitely find time to read such silly attempts of your batch-mates.
This article is written by Mayank Lodha, an IIM Lucknow alumnus, from the batch of 2014. An avid blogger and writer in the humour genre on campus, he is currently making PPT’s for a living as an Associate Consultant at Feedback Infra, Delhi.
The places makes you hate it initially for the rigor it puts you through and it makes you fall in love with it for eternity as it shows you who you are and makes you what you want to be for the rest of your life. It makes life HELL and then turns the HELL into your heaven. To sum up, you know you’re at IIM when:
After having spent a year in a B-school with only few months left to go, I believe that 1 or 2 years is a significant part of one’s life. ‘Experience’ is probably the right word in my opinion. Treat these 2 years as an experience and you shall probably make the most of it. However, flipping through the pages of the past, all that comes to my mind are the myriads of human instincts in an MBA college. Call it following tradition or basic human behavior, we all fit into at least one of these categories. If we don’t, we obviously are not a risk-free MBA student... rather someone breaking stereotypes, someone I’m yet to meet.
Serenity is the last thing that one would expect when he lands at a place where chaos rules the roost. With curious eyes scanning the millions who were juggling their lives between local train platforms and figuring out the right proportion of work-life balance as well as bhaji-pav balance in their breakfast, I prepared myself to be one with Mumbai –‘the city of contradictions’ and boarded a local train to have a glimpse of what awaited me.
On 6th July 2014, Indian Institute of Management Ranchi celebrated its 5th foundation day. The gala event was held in the Khelgaon auditorium Ranchi with many dignitaries attending the event. Professor Anup Kumar Sinha of IIM Calcutta graced the occasion as the chief guest. Professor Binay Bhushan Chakrabarti - Director IIM Ranchi and Professor Amarendu Nandy were the guests of honour. The Program started with a prayer song devoted to Lord Ganesha sung by the second year students. The best academic performers of 2013 were felicitated and were awarded Merit Certificates.
Coca Cola as a brand has enthralled masses across geographies with its advertising campaigns; shoring up the youth in flights of fancy and throes of passion. With some of the best marketing campaigns the multi-billion dollar brand has always taken care that the campaigns are mindful of the culture in the geographies they have been designed for. Having analyzed two advertising campaigns released in India and the US by using the Hofstede model one of the best known frameworks to assess cultural dimensions of a geography leads to some interesting conclusions and insights into how truly different the advertising campaigns are.
“Dude get up ...get up dude ...it is already 7:50 .....now I am putting off the fan??” ... “yeah Prakash ...I am I am.....Please put it on... ..” I said hurriedly, realizing that my morning sleep had already come to an end. I really did not want to count the number of hours for which I had hugged my pillow last night. It would have made me feel even sleepier. But I knew I had to hurry up, and it had to be faster than yesterday. My Harley,(that’s what I “pyar se” call my cycle) has not been keeping well for the past two days. It had developed a problem in the front spoke, one more day and I will have to put it in the Intensive care unit beside the MMM canteen. “Mota-da” runs this ICU for the cycles for the SDS-block. As I grabbed my toothbrush and gazed across the balcony there were already few cycles racing across the basketball court tin front of the LLR hall. We call our hostels as “halls”.Plunging three slices of buttered bread into the glass of warm milk and devouring it almost like a refugee; I somehow made my way to the cycle stand.
"Chal peene" are your favorite two words. So much so, that you say it every time you get screwed in a test or a presentation. Basically, everyday
In case you are an engineer, when you got admission your friends were most excited about the awesome DU girls you will get to meet.
You love to move about in IIM-L Tshirts, Sweat shirts etc. You have such a huge collection that you hardly have any other clothes.
In case you came into IIM-L single, you are still single.
If you were committed when you came to IIM-L, you are still committed but the object (guy/girl) has changed.
In the first year, you felt the whole Internet, infrastructure, mess and the entire system sucks. When you entered the second year, you realized that status quo is the best way to move forward.
You hate the PGP office with more vengeance than Thakur hated Gabbar or Harry hated Voldemort.
You have spammed more than once in your life. And have also shown disgust at somebody else’s spam.
You free-ride most of the time and yet bitch about other people in the group freeriding.
You are convinced that Not Just Tea's food is much better than GNB’s andGNB inflates canteen bills. Or Vice Versa. Although there is no evidence to prove the same.
You realize some things need to be changed. But when they do, you create a furore and dare the person who changed them.
You have not seen the cover of most of the books of the subject you have already passed with a decent grade.
Your favourite game is “Candy Crush Saga".
You participate in every damn college competition. Even if it is an operations or an HR game and you are a hardcore finance person.
You do social work to build up CV points. In fact, you believe that the very reason for human existence is "collection of CV points”.
You are an absolute stud at Googling and can unearth reports from Scribd, Management Paradise etc on any topic without even batting an eyelid. Also, you know how to fool Turnitin.
You are terrified of QAM-3 even though you had aced the very same concepts during engineering.
Your most often visited websites are Wikipedia, SlideShare and Facebook.
You feel that Gupta Ji is the most important person on campus, particularly at the end of a grueling week.
No matter how busy you are, you will definitely find time to read such silly attempts of your batch-mates.
This article is written by Mayank Lodha, an IIM Lucknow alumnus, from the batch of 2014. An avid blogger and writer in the humour genre on campus, he is currently making PPT’s for a living as an Associate Consultant at Feedback Infra, Delhi.
The places makes you hate it initially for the rigor it puts you through and it makes you fall in love with it for eternity as it shows you who you are and makes you what you want to be for the rest of your life. It makes life HELL and then turns the HELL into your heaven. To sum up, you know you’re at IIM when:
After having spent a year in a B-school with only few months left to go, I believe that 1 or 2 years is a significant part of one’s life. ‘Experience’ is probably the right word in my opinion. Treat these 2 years as an experience and you shall probably make the most of it. However, flipping through the pages of the past, all that comes to my mind are the myriads of human instincts in an MBA college. Call it following tradition or basic human behavior, we all fit into at least one of these categories. If we don’t, we obviously are not a risk-free MBA student... rather someone breaking stereotypes, someone I’m yet to meet.
Serenity is the last thing that one would expect when he lands at a place where chaos rules the roost. With curious eyes scanning the millions who were juggling their lives between local train platforms and figuring out the right proportion of work-life balance as well as bhaji-pav balance in their breakfast, I prepared myself to be one with Mumbai –‘the city of contradictions’ and boarded a local train to have a glimpse of what awaited me.
On 6th July 2014, Indian Institute of Management Ranchi celebrated its 5th foundation day. The gala event was held in the Khelgaon auditorium Ranchi with many dignitaries attending the event. Professor Anup Kumar Sinha of IIM Calcutta graced the occasion as the chief guest. Professor Binay Bhushan Chakrabarti - Director IIM Ranchi and Professor Amarendu Nandy were the guests of honour. The Program started with a prayer song devoted to Lord Ganesha sung by the second year students. The best academic performers of 2013 were felicitated and were awarded Merit Certificates.
Coca Cola as a brand has enthralled masses across geographies with its advertising campaigns; shoring up the youth in flights of fancy and throes of passion. With some of the best marketing campaigns the multi-billion dollar brand has always taken care that the campaigns are mindful of the culture in the geographies they have been designed for. Having analyzed two advertising campaigns released in India and the US by using the Hofstede model one of the best known frameworks to assess cultural dimensions of a geography leads to some interesting conclusions and insights into how truly different the advertising campaigns are.
