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Advertising Analysis: Coca Cola - Across Geographies

Advertising Analysis: Coca Cola - Across Geographies

Coca Cola as a brand has enthralled masses across geographies with its advertising campaigns; shoring up the youth in flights of fancy and throes of passion. With some of the best marketing campaigns the multi-billion dollar brand has always taken care that the campaigns are mindful of the culture in the geographies they have been designed for. Having analyzed two advertising campaigns released in India and the US by using the Hofstede model one of the best known frameworks to assess cultural dimensions of a geography leads to some interesting conclusions and insights into how truly different the advertising campaigns are.

Sonal Sapale
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The Passing of the Torch - Second Year At MBA

The Passing of the Torch - Second Year At MBA

So I’m a senior now. Like many of you will be – right now or in another 11 months. We managed to make it to second year; along the way some made their ancestors proud whereas some barely scraped through. And there have been a few who weren’t as fortunate.

Nadeem Raj
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Welcome 30th batch - in style!

Welcome 30th batch - in style!

IIM Lucknow welcomes the new batch of the post-graduate program in style. The 30th batch of PGP entered the gates of IIM Lucknow with a population of diverse background from lawyers to musicians to cricketers to pharmacists to dentists… and a smile on each of their faces.

Media And Communication Cell IIM-Lucknow
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Expectations from Second Year of MBA

Expectations from Second Year of MBA

After having spent an year in b-school and seeing our seniors pass out, all of us do have a fair idea of what to expect in the second year, or atleast that is what we like to believe. Here is my perspective on how I see the second year unfolding. Following is what I expect:

Ishan Arora
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Meghalaya Aids Control Society felicitates ECoBiZ Club of IIM Shillong on World Blood Donor Day

Meghalaya Aids Control Society felicitates ECoBiZ Club of IIM Shillong on World Blood Donor Day

Every year, on 14th June, countries around the world celebrate World Blood Donor Day. This year this auspicious day bought some very proud moments for ECoBiZ Club of IIM Shillong. In an event organized to observe World Blood Donation Day this year, which was organized by Meghalaya AIDS Control Society, Meghalaya State Blood Transfusion Council in collaboration with Meghalaya Legislative Forum on HIV/AIDS and Licensed Blood Banks, East Khasi Hills District, the ECoBiZ Club of IIM Shillong was felicitated for its continuous and dedicated efforts towards encouraging voluntary blood donation and spreading awareness about the same.

PR Cell IIM Shillong
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What I Learnt From My First Year At IIFT

What I Learnt From My First Year At IIFT

It has been one year into MBA and the journey has been amazing. It feels as if we have always belonged here. MBA is in our talks, on our social network and in our thoughts. As I look back, I find a lot of learnings which I have tried to list below.

Ishan Arora
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