You have got your answer!_IMI New Delhi
“I am so confused, I feel this will drive me crazy.”, she sighed.
Shruti Gupta
LifeafterABG_IMI New Delhi
“The Birla Group” has been a name my generation has grown up with. All we heard of was, how these Indian entrepreneurs started from scratch and now have a global outreach. Being one of the biggest conglomerates of India, Aditya Birla Group has been inevitable in the life of every Indian, be it their fashion brands, their cement ventures, their Telecom Services etc. This group has been able to maintain one of the most diversified business portfolios that very few groups have been able to deliver, especially in India. As far as my life is concerned, ABG has been etched big time. Their fashion brand Van Huesen was one where I bought my dad a shirt with my first pay cheque. I remember they were offering 30% discount and that’s how I could afford it because I knew I had to get the best for my dad and nothing could beat Van Huesen. At that point in time, I was unaware of what it meant for my dad and for me, for that matter. Only when I reached home, placed the packet in his hands, I still remember the moment, he opened the packet, saw it was a VH shirt, looked back at me, all furious and said, “Who asked you to buy such an expensive shirt? I don’t need it, I have enough shirts.” I said, “Dad, It’s from my stipend and they were offering a 30% discount”, with teary eyes because I expected him to be happy and hug me tight when he saw the gift and not react like he just did. He looked me in the eye and said, “Beta, I am the happiest dad today, I got anguished because I didn’t realize my kid was grown so much now. I didn’t realize it until today.” We hugged. I never felt more accomplished in all the 22 years of my life. Thank you Van Huesen, ABG for filling the most life possible, in that moment.
Arti Kewlani
Why Aditya Birla Group is big in my life | IIM NAGPUR
Whenever we think about the history of India post-independence, we ought to consider the role of government in building the foundation of it. But deep down, we all appreciate the contribution of mammoth industry honchos and Aditya Birla Group is one of them. With a legacy of more than 162 years, its almost impossible to not to encounter with any one of the Birla's product once.
Vijesh Soni
Me and my ABG_IMI New Delhi
“Good design is actually a lot harder to notice than poor design, in part good designs fit so well that the design is invisible.” The association with Aditya Birla group to me and my family has a very long history. Being born and brought in the cultural heritage city of Mysore, where culture and traditional are imbibed in every individual, Aditya Birla has been able to touch many lives immensely. The festivities like marriage, deevali and other functions was an integral part of our family. Any marriage in a typical Indian context would involve lot of shopping especially clothing. A marriage is never complete without a typical three piece suit from Peter England. The one stop solution for this purpose has always been Peter England. From my Grandfather to my father and finally to me Peter England brings in that sense of pride and belongings to the brand which I do think will fade anytime soon. As marketers use the term "Brand recall "is very eminent in my family towards Peter England .The product offering and designs fit so well that the design is invisible and only thing that remains is the brand. Also how can one forget Peter England offers apparel that cater to every fashion occasion of a young professional’s life. The first ever interview that I attended was one with wearing a peter England’s suit. The inner strength and confidence that it imparts on you is really amazing. This association with Peter England will always remain in heart forever.
Sanjeeth J Jeevan
My lifelong bond with the Aditya Birla Group_IMI New Delhi
Aditya Birla Group has played a pioneering role in India’s industrial development. Mr. Aditya Vikram Birla’s visionary leadership laid the foundation of the group that today has a presence in 34 countries and over 120000 employees. The Group has a presence in diverse sectors such as cement, telecom, fashion, financial services, chemicals etc. The Group is known for its ethical values and strong focus on giving back to the society through its various educational institutions and other philanthropic ventures.
Akshaj Goenka
Aditya Birla Group
Having the mission of delivering superior value to the customers, shareholders, employees and society at large the Aditya Birla Group represents a blend of rich heritage and contemporary modern practices. Aditya Birla Group plays a huge role life as it has been providing service from 1919. Being a manufacturing company it is leading multi-product corporation covering varied business sectors including chemicals, minerals, financial services, copper, branded apparel, information technology, retail and trading. It has not only made the. Life of the people trendy but at the same time has played a big role in our day to day life as well for example, UltraTech Cement (Aditya Birla Group) is India’s largest cement company with over 6 million homes built with cement from UltraTech each year and considering the fact even when my house was being constructed we believed it to be one of the best cements and it was used during the construction. Apart from the that Aditya Birla Group has a fashion and retail industry which is used by me on a daily basis. The brands like Allen Solly and Van Heusen which are famous for the formula attire , I being an MBA students use formals as a daily wear during my college timings and the clothes that they provide and very standard and classy and we’ll designed which makes me look smart and different from others. Also, Pantaloons is one the famous shopping hub from which I buy my basic clothes for daily purpose and Ted Baker bags are one the most beautiful and classy bags which I carry during any good events being conducted. One of the best things that this company could do was organizing CSR and constructing Aditya Birla Temple which has a huge impact on my religious part of life.
Pallavi Jha
You have got your answer!_IMI New Delhi
“I am so confused, I feel this will drive me crazy.”, she sighed.
Shruti Gupta
LifeafterABG_IMI New Delhi
“The Birla Group” has been a name my generation has grown up with. All we heard of was, how these Indian entrepreneurs started from scratch and now have a global outreach. Being one of the biggest conglomerates of India, Aditya Birla Group has been inevitable in the life of every Indian, be it their fashion brands, their cement ventures, their Telecom Services etc. This group has been able to maintain one of the most diversified business portfolios that very few groups have been able to deliver, especially in India. As far as my life is concerned, ABG has been etched big time. Their fashion brand Van Huesen was one where I bought my dad a shirt with my first pay cheque. I remember they were offering 30% discount and that’s how I could afford it because I knew I had to get the best for my dad and nothing could beat Van Huesen. At that point in time, I was unaware of what it meant for my dad and for me, for that matter. Only when I reached home, placed the packet in his hands, I still remember the moment, he opened the packet, saw it was a VH shirt, looked back at me, all furious and said, “Who asked you to buy such an expensive shirt? I don’t need it, I have enough shirts.” I said, “Dad, It’s from my stipend and they were offering a 30% discount”, with teary eyes because I expected him to be happy and hug me tight when he saw the gift and not react like he just did. He looked me in the eye and said, “Beta, I am the happiest dad today, I got anguished because I didn’t realize my kid was grown so much now. I didn’t realize it until today.” We hugged. I never felt more accomplished in all the 22 years of my life. Thank you Van Huesen, ABG for filling the most life possible, in that moment.
Arti Kewlani
Why Aditya Birla Group is big in my life | IIM NAGPUR
Whenever we think about the history of India post-independence, we ought to consider the role of government in building the foundation of it. But deep down, we all appreciate the contribution of mammoth industry honchos and Aditya Birla Group is one of them. With a legacy of more than 162 years, its almost impossible to not to encounter with any one of the Birla's product once.
Vijesh Soni
Me and my ABG_IMI New Delhi
“Good design is actually a lot harder to notice than poor design, in part good designs fit so well that the design is invisible.” The association with Aditya Birla group to me and my family has a very long history. Being born and brought in the cultural heritage city of Mysore, where culture and traditional are imbibed in every individual, Aditya Birla has been able to touch many lives immensely. The festivities like marriage, deevali and other functions was an integral part of our family. Any marriage in a typical Indian context would involve lot of shopping especially clothing. A marriage is never complete without a typical three piece suit from Peter England. The one stop solution for this purpose has always been Peter England. From my Grandfather to my father and finally to me Peter England brings in that sense of pride and belongings to the brand which I do think will fade anytime soon. As marketers use the term "Brand recall "is very eminent in my family towards Peter England .The product offering and designs fit so well that the design is invisible and only thing that remains is the brand. Also how can one forget Peter England offers apparel that cater to every fashion occasion of a young professional’s life. The first ever interview that I attended was one with wearing a peter England’s suit. The inner strength and confidence that it imparts on you is really amazing. This association with Peter England will always remain in heart forever.
Sanjeeth J Jeevan
My lifelong bond with the Aditya Birla Group_IMI New Delhi
Aditya Birla Group has played a pioneering role in India’s industrial development. Mr. Aditya Vikram Birla’s visionary leadership laid the foundation of the group that today has a presence in 34 countries and over 120000 employees. The Group has a presence in diverse sectors such as cement, telecom, fashion, financial services, chemicals etc. The Group is known for its ethical values and strong focus on giving back to the society through its various educational institutions and other philanthropic ventures.
Akshaj Goenka
Aditya Birla Group
Having the mission of delivering superior value to the customers, shareholders, employees and society at large the Aditya Birla Group represents a blend of rich heritage and contemporary modern practices. Aditya Birla Group plays a huge role life as it has been providing service from 1919. Being a manufacturing company it is leading multi-product corporation covering varied business sectors including chemicals, minerals, financial services, copper, branded apparel, information technology, retail and trading. It has not only made the. Life of the people trendy but at the same time has played a big role in our day to day life as well for example, UltraTech Cement (Aditya Birla Group) is India’s largest cement company with over 6 million homes built with cement from UltraTech each year and considering the fact even when my house was being constructed we believed it to be one of the best cements and it was used during the construction. Apart from the that Aditya Birla Group has a fashion and retail industry which is used by me on a daily basis. The brands like Allen Solly and Van Heusen which are famous for the formula attire , I being an MBA students use formals as a daily wear during my college timings and the clothes that they provide and very standard and classy and we’ll designed which makes me look smart and different from others. Also, Pantaloons is one the famous shopping hub from which I buy my basic clothes for daily purpose and Ted Baker bags are one the most beautiful and classy bags which I carry during any good events being conducted. One of the best things that this company could do was organizing CSR and constructing Aditya Birla Temple which has a huge impact on my religious part of life.
Pallavi Jha