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Aditya Birla Group - An Inspiration

Aditya Birla Group - An Inspiration

Aditya Birla Group has been a success in every industry they have entered. But their contribution to the retail industry is something that I have personally loved. I am a big time shopper and am very choosy when it comes to picking up clothes. Pantaloons, a well known store by Aditya Birla Group is one such place where I find everything I need right from tops, kurtas, jeans, bags to shoes and jewellery. Every product that I pick up from here is in my favourite list. The quality of all the items are really good and I end up buying so many things whenever I go there. I know for sure that I will manage to find something I like over there without too much of effort. Along with the wide variety of products the prices are also affordable which makes this a go to place anytime. I am a privileged member of Pantaloons and not just me but my entire family enjoys shopping from here.

Melinda D'Costa
Box of Chocolate and AGB_IMI New Delhi

Box of Chocolate and AGB_IMI New Delhi

Why Aditya Birla Group Is Big in Your Life?  Aditya Birla Group is an Indian multinational conglomerate founded in 1860 by Shiv Narayan Birla which started as cotton trader now diversified into the vast web of business, thus omnipresent. From fashion to food wrappers, telecommunications to online banking, cement industry to the chemical industry, fibers to carbon black, it is present everywhere and also impacted our lives in a big way.  Aditya Birla Group has line of products in fashion apparel which range from medium range clothes to premium range apparels, these options in the store combine with the instore experience enhance the all-over buying behavior of one customer. From Allen Solly and Peter England to Van Heusen. These product variety encourage one to satisfy his hedonistic need and increase purchase behavior by giving one a fashion trendy clothes.  Ultratech Cement one of the parts of ABG is also stand out from the competitors with its vast brand presence and brand resonance. It also connects to us through vehicles, by the Carbon Black being the largest manufacturers worldwide one in every two tyres developed is made of carbon Black manufactured by Aditya Birla Group.The universal presence and such strong “Brand Recall” set an example in the industry to strive be the best in oneself and the long history inspires one to be persistence and always keep adapting oneself to not only survive but also lead the wave of time.  So, these all things always connect me with Aditya Birla Group

Shubham Gusain
Why Aditya Birla Group is big in my life?

Why Aditya Birla Group is big in my life?

The Aditya Birla Group has been prevalent for nearly 150 years now. The empire was established by Shiv Narayan Birla, in Pilani in 1857. It started as a cotton trading unit, which further expanded into sectors like textiles, fibres, aluminium, cement etc. Since then it has been creating noticeable impacts in the lives of people.

Ojaswini Budhiraja
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