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ABG: The Resolved Mystery – Pulkit Gupta, IIM Udaipur

ABG: The Resolved Mystery – Pulkit Gupta, IIM Udaipur

Long-long ago (a few years actually), around my early adulthood days, I was still unable to find clothes for the abode of my mind, aka my thin body. I and my mom struggled from shop to shop but evidently were able to find the solutions, jeans & shirts/T-shirts suitable for this temple of my brain. A few years later, when this temple of mine expanded to come under tolerable limits, I got reminiscent of the times when buying adult clothes meant starting from kids section, and then came an idea, a case study to my mind to study the possible solutions that I discovered in my exploration of the secret of fitting clothes.           

PULKIT GUPTA
ABG-Changing Lives -Adarsh Tripathy, XIMB

ABG-Changing Lives -Adarsh Tripathy, XIMB

Aditya Birla Group is one of the most coveted Indian multinational conglomerate. Its presence in 34 countries and 14 different industrial sectors is what makes ABG one of the most sought after organizations in India. It imbibes the Indian culture and spirit to the helm and represents India on an international level. Yet ABG manages to play an important part in the life of most individuals in India. ABG has had a lot of significance in my life and has helped me become the person that I am in more ways than one. I look up to my mother. She has been my backbone over the years. Her experience and her values have helped me shun away the conservative Indian values which are a bane for the society. She had spent a major part of her childhood with her uncle while he was employed at Hindalco Industries. The influence of Hindalco Industries on her was so much so that it even rubbed off on me. We used to frequently visit Hindalco Industries in my childhood. I felt a different aura there which I still desperately search for. But time moves on and the presence of Hindalco and ABG on my life started to fade away. It was at that point of time when I moved to Chennai for my under graduation. A new journey and a new life awaited. The first couple of days in Chennai were challenging since I was so far away from home. This is where Vodafone Idea Limited stepped in and helped me to be in touch with my family. Vodafone also played a major part when the wrath of cyclone Fani had devastated Odisha. During such times of despair, Vodafone Idea Limited helped me to communicate with my parents for which I’ll always be grateful. Good attire always helps you to put a lasting impression. This is where Louis Phillipe came into my life. My father is as passionate about this brand as he was 25-30 years ago. The look that it gives is sublime and it complements his personality. Over the years Louis Phillipe has never compromised on its quality and that is the reason for its continued domination in its domain. This inspires me to never compromise on the quality of effort put to achieve success. This is how influential ABG has been in my life. From having an emotional connect with ABG to it being involved in my life as daily wear and means to connect to my near and dear ones. It’s only fair to say that ABG has been really big in my life.

Adarsh Tripathy
Aditya Birla Group - One hand to another, Mustafa Talwadawala, SIBM Pune

Aditya Birla Group - One hand to another, Mustafa Talwadawala, SIBM Pune

Aditya Birla Group  being a Conglomerate, there is huge impact of Aditya Birla group on my life, let it products offered and their usage  or some other curious cases with Aditya Birla products cases, given this opportunity I would like to share my experience related to one of the product of Aditya Birla group, so the experience I would be sharing of will be of cement product offered by Aditya Birla group by name “Aditya Birla Cement”. Though there are many instances with Aditya Birla products year by year I would like to share an instance where I was a mediator between my mother family and my father family. So My uncle from my mother side does business in hardware and is a lead distributor in Aditya Birla cements, he used to call me on his shop every Diwali to help him out as there would be great rush due to festive season, 2 years back as always I went to my uncle shop, on the other hand my father is also a businessman and was building a new home, with bulk requirement of cement my father called my uncle to place an order for cement, on the other hand of phone I was sitting, as my uncle was busy in some of the work or was handling the customer as I can recall, I was forced to pickup the phone, as soon as I picked up the phone I told I am speaking from so and so and how can I help you, my father understood that I am on the other side of call and tried to talk with me in different voice, he talked in different voice till I sealed the deal of cement and then told me that he is talking and was taking a test of mine for checking how good I am. So, moving towards the topic my father basically tried to ask for other product that we didn’t sell and my job was to convince him to buy the particular Aditya Birla cement. He was asking for around 100-150 cement bags and was asking for another brand as he knew that we didn’t sell that brand and forced me to convince about the Aditya Birla cement. So basically, what I did that I told him another story of the particular same product and how it had influenced me in my day to day life. Basically, the story revolved around how I used to be the same and used to stick to a particular product or particular brand without having an open perspective of similar product in this growing environment. Basically, I faced many questions about the product and at last I was able to convenience my father to buy the particular product. There was a time lapse when I didn’t know that my father is another side it was a huge victory for me as I helped my uncle to secure a deal for 150 bags of cement which was huge for me at that time.

Mustafa Talwadawala
An Omnipresent Group_Goa Institute of Management

An Omnipresent Group_Goa Institute of Management

ABG is an omnipresent group. It is helping us to move and reach places. It enables us to make a statement by allowing us to dress well and make a statement. It is contributing to the development of infrastructure and also proving us with valuable financial services. This almost covers everything a person needs and wants to have in today’s world.

Govind Bhangle
Imprint of ABG in my life!

Imprint of ABG in my life!

The Aditya Birla Group, one the world’s largest conglomerate, has a business presence in more than 30 countries across 5 continents. The sustainable organisation is anchored by 120,000 employees belonging to 42 different nationalities. The Group has a mission: to deliver superior value to our customers, shareholders, employees, and society at large. It is achieving this through a clear focus on each of the business verticals like Metals &Chemical, Fashion Retail, Telecom, Cement, Textile and Finance.

Priti Chauhan
How big is ABG in my life- SCMHRD

How big is ABG in my life- SCMHRD

Aditya Birla Group which is on its 163rd year of operation, was founded by Seth Shiv Narayan Birla and is presently an leading multi-product and multinational Indian conglomerate covering varied business sectors. Presently, the group has a revenue of approximately US$44.3 billion and It is the third-largest Indian private sector conglomerate just behind Tata Group and RIL.

Vishal Agarwal
Competitions | InsideIIM