Aditya Birla Group is a global conglomerate, with a presence in almost all sectors in the country. From supplying the carbon nanoparticles that go into making tyres, to cement that has lived up to its name of being the country’s number one, from the fabrication of top quality insulators to innovations in fluid fabric, ABG has had a presence in all the major sectors which have played a big role in our lives.
Aditya Birla Group is one of the biggest conglomerates in the world, with an unshakeable will to succeed leading to newer pastures and even greater triumphs, all the while ensuring its reputation and brand loyalty never diminish. From an early age of 7-8, I have frequented the Birla Planetarium and that became an annual must-do on the calendar. It opened my eyes to the celestial wonders and, over the years, has been the starting point in the adventures of countless budding astrophysicists. As I moved through my academic life, I found the Birla Institute of Science and Technology (popularly known as BITS) an extremely competent educational institution and gave its entrance exam. While I could not get through, it has succeeded in providing a platform for thousands of engineers to express themselves and offered an enriching alternative to the IIT/NIT rat race. And now, when we finally realized our dream of a new house, ABG was quite literally the foundation on which the building stands. Ultratech Cement is the glue that holds so many households in our country and, in its own way, binds the fabric of India. With the great reach of its Vodafone Idea cellular network, it is helping the average Indian mobile consumer to access the wide range of possibilities that the Internet offers. Its deep penetration into the rural areas has truly helped connect “Digital India”. To summarize, Aditya Birla Group is omnipresent across the length and breadth of our great nation and works on a sustainable model to create value for its customers and itself, and is pivotal to the growth story that is India.
Empathy and farsightedness are two attributes that have craved path of success for many. Being able to feel the pain and situation of others and having a determination to do something about it just to see a hint of smile on the face of others is what humanity is all about. It makes a person a better individual and a great leader. Starting from my childhood I have seen my parents struggling to save every penny they can for a better future of mine and cutting short their needs to fulfill my demands. In all this hustle, one thing that they never forgot to do was investing money for the good of others. I won’t name it as a donation because it holds a far greater value to me and the concerned persons than just donating some money to the needy. They sponsor the education of one or two individuals every year that have a desire to do something for themselves and build a future for their family. I used to celebrate my birthdays amidst the orphans at their care centers and when I used to gift them even a small pack of goodies, seeing the smile on their face made me happier than any other material gift would ever have. I feel proud and mesmerized by the efforts of my parents that I had longed from childhood to do something in this regard for the society. It has been my passion and dream to do something that I can feel satisfied about and that I can count as an intangible asset of mine.
Aditya Birla Group is one of the premier business conglomerates of India. Started in 1857, it has diversified into different segments of market to cater to the needs and wants of various customers. It operates in viscose staple fiber yarn, branded apparel, carbon black, chemicals, fertilizers, insulators, financial services, telecom, BPO and IT services. It has a legacy of 162 years and is in the league of Fortune 500 companies. My first contact with ABG was through Idea cellular Network. Back in my childhood, for cellular data, we used to pay certain amount of money per megabyte of data. Most of the data plans were slightly on the costlier side. And then Idea introduced a cheap and affordable data pack which I could use very frequently for my internet needs. Buying branded clothes was no easy task especially considering the budget constraints. Peter England which was also owned by ABG, provided branded apparel at affordable cost with high premium finish. And thus, started my association with Peter England. People who work in the private sector do not get any pension and are more vulnerable to financial risks. I remember my father showing documents related to insurance plan he invested from Birla Sun Life Insurance since the plan was affordable. Not only that, but Birla Sun life Insurance had a strong brand perception and a good customer centric approach. ABG has done it right by targeting both high spending and low spending customers. The merging of Idea and Vodafone India is a testament to the strategic competence of ABG.
Aditya Birla Group is way more integral to our lives than we think. My first encounter was when my aunt took me shopping and I bought a T-shirt from Peter England’s men section. Little did I know about brands so from the name I inferred it must be some foreign brand! My father had an Idea sim but I became familiar with the fact that Idea belongs to ABG through a TV commercial. In 2008, we started construction of our new house with UltraTech cement and I noticed ABG logo on cement bags. With time, as I started shopping for myself, I once noticed ABG logo on the back of the jeans and I was shocked because I associated ABG with construction material. Then I researched and realised that ABG owns not only UltraTech but Peter England and brands like Grasim whose suits were used by family in marriage of my cousin sister and other retail market. From data systems to financial management, ABG presence had impacted lives of almost every Indian.
I remember the days of my school, as I walk down the streets of my home town – Mysore, I was very much attracted to see the poster being painted on the walls - a diamond and sunrise, and a building. I used to say to my dad that we would use "Ultratech-The Engineer's Choice" (cement) for our house construction without knowing anything about the brand or manufacturer. Today when I recall them, I realize why Aditya Birla Group is one of the great successful conglomerate companies of India in terms of maintaining the brand value from centuries. Started as a small company with a great vision and provided opportunities for building great careers, continuous learning along with a strong, meaningful life beyond work and connect with a larger social purpose is what needed for the today’s generation and society.
Aditya Birla Group has changed and transformed the daily lives of not only Indians but also people living outside India. Anchored by a workforce of 120,000, ABG has 14 different industries spanning from fashion, retail, carbon, steel, telecom, etc.
Aditya Birla Group is a global conglomerate, with a presence in almost all sectors in the country. From supplying the carbon nanoparticles that go into making tyres, to cement that has lived up to its name of being the country’s number one, from the fabrication of top quality insulators to innovations in fluid fabric, ABG has had a presence in all the major sectors which have played a big role in our lives.
Aditya Birla Group is one of the biggest conglomerates in the world, with an unshakeable will to succeed leading to newer pastures and even greater triumphs, all the while ensuring its reputation and brand loyalty never diminish. From an early age of 7-8, I have frequented the Birla Planetarium and that became an annual must-do on the calendar. It opened my eyes to the celestial wonders and, over the years, has been the starting point in the adventures of countless budding astrophysicists. As I moved through my academic life, I found the Birla Institute of Science and Technology (popularly known as BITS) an extremely competent educational institution and gave its entrance exam. While I could not get through, it has succeeded in providing a platform for thousands of engineers to express themselves and offered an enriching alternative to the IIT/NIT rat race. And now, when we finally realized our dream of a new house, ABG was quite literally the foundation on which the building stands. Ultratech Cement is the glue that holds so many households in our country and, in its own way, binds the fabric of India. With the great reach of its Vodafone Idea cellular network, it is helping the average Indian mobile consumer to access the wide range of possibilities that the Internet offers. Its deep penetration into the rural areas has truly helped connect “Digital India”. To summarize, Aditya Birla Group is omnipresent across the length and breadth of our great nation and works on a sustainable model to create value for its customers and itself, and is pivotal to the growth story that is India.
Empathy and farsightedness are two attributes that have craved path of success for many. Being able to feel the pain and situation of others and having a determination to do something about it just to see a hint of smile on the face of others is what humanity is all about. It makes a person a better individual and a great leader. Starting from my childhood I have seen my parents struggling to save every penny they can for a better future of mine and cutting short their needs to fulfill my demands. In all this hustle, one thing that they never forgot to do was investing money for the good of others. I won’t name it as a donation because it holds a far greater value to me and the concerned persons than just donating some money to the needy. They sponsor the education of one or two individuals every year that have a desire to do something for themselves and build a future for their family. I used to celebrate my birthdays amidst the orphans at their care centers and when I used to gift them even a small pack of goodies, seeing the smile on their face made me happier than any other material gift would ever have. I feel proud and mesmerized by the efforts of my parents that I had longed from childhood to do something in this regard for the society. It has been my passion and dream to do something that I can feel satisfied about and that I can count as an intangible asset of mine.
Aditya Birla Group is one of the premier business conglomerates of India. Started in 1857, it has diversified into different segments of market to cater to the needs and wants of various customers. It operates in viscose staple fiber yarn, branded apparel, carbon black, chemicals, fertilizers, insulators, financial services, telecom, BPO and IT services. It has a legacy of 162 years and is in the league of Fortune 500 companies. My first contact with ABG was through Idea cellular Network. Back in my childhood, for cellular data, we used to pay certain amount of money per megabyte of data. Most of the data plans were slightly on the costlier side. And then Idea introduced a cheap and affordable data pack which I could use very frequently for my internet needs. Buying branded clothes was no easy task especially considering the budget constraints. Peter England which was also owned by ABG, provided branded apparel at affordable cost with high premium finish. And thus, started my association with Peter England. People who work in the private sector do not get any pension and are more vulnerable to financial risks. I remember my father showing documents related to insurance plan he invested from Birla Sun Life Insurance since the plan was affordable. Not only that, but Birla Sun life Insurance had a strong brand perception and a good customer centric approach. ABG has done it right by targeting both high spending and low spending customers. The merging of Idea and Vodafone India is a testament to the strategic competence of ABG.
Aditya Birla Group is way more integral to our lives than we think. My first encounter was when my aunt took me shopping and I bought a T-shirt from Peter England’s men section. Little did I know about brands so from the name I inferred it must be some foreign brand! My father had an Idea sim but I became familiar with the fact that Idea belongs to ABG through a TV commercial. In 2008, we started construction of our new house with UltraTech cement and I noticed ABG logo on cement bags. With time, as I started shopping for myself, I once noticed ABG logo on the back of the jeans and I was shocked because I associated ABG with construction material. Then I researched and realised that ABG owns not only UltraTech but Peter England and brands like Grasim whose suits were used by family in marriage of my cousin sister and other retail market. From data systems to financial management, ABG presence had impacted lives of almost every Indian.
I remember the days of my school, as I walk down the streets of my home town – Mysore, I was very much attracted to see the poster being painted on the walls - a diamond and sunrise, and a building. I used to say to my dad that we would use "Ultratech-The Engineer's Choice" (cement) for our house construction without knowing anything about the brand or manufacturer. Today when I recall them, I realize why Aditya Birla Group is one of the great successful conglomerate companies of India in terms of maintaining the brand value from centuries. Started as a small company with a great vision and provided opportunities for building great careers, continuous learning along with a strong, meaningful life beyond work and connect with a larger social purpose is what needed for the today’s generation and society.
Aditya Birla Group has changed and transformed the daily lives of not only Indians but also people living outside India. Anchored by a workforce of 120,000, ABG has 14 different industries spanning from fashion, retail, carbon, steel, telecom, etc.
