ABG Impact on Life - IIM Rohtak
When you think about Aditya Birla Group everyday brands come to mind like Idea, Peter England, freshwrapp etc. but when you dig deeper your brain may be amazed by the striking facts like – every third aluminium can is made from Novelis Aluminium, every second car in the world has Birla carbon and many more. The fact is almost every Indian may have come in contact with Aditya Birla Group’s products once in life. For me personally most of my garments come from brands including Loius Phillipe, Vanhuesen, and Peter England. Preferred choice for Telecom operator is Idea in my family. Hence, ABG products have impacted our lives significantly.

