Aditya Birla Group is an omnipresent brand that has been part of me in some form or the other throughout my life. The early reminiscence that I have of the brand reminds me of the school going days where the home-cooked was packed by my mother in ABGP’s Freshpakk Aluminium Foil.
Aditya Birla Group, third-largest Indian private sector conglomerate which is a US $44.3 Billion corporation employing around 120,000 employees from across 42 different countries, enlisted in Fortune 500 and many more things to describe which has touched millions of lives. I had many life remembering experiences with brands of Aditya Birla Group like when I was in my school I used to travel around 28 km to reach my school by bus, my mom would wake up early and prepare lunch for school, but the major problem was keeping the food warm and tasty. There came a saviour Freshwrapp which did it work to full extent, there were some other brands too, which claimed the same, but the quality provided by Freshwrapp was incomparable. Trust and quality is the best thing Aditya Birla group had gained and has reached to every heart of the Indian. When my home was being built, I asked my father that which brand should we use as cement then he replied that UltraTech cement would be used, I questioned him why and then his reply was it has the best quality in the market and a brand to trust. I researched myself and came into sight that significant government projects like bridges, buildings, and even dams use UltraTech cement. I was very much impressed by the durability and quality of this brand. Then there came the most critical phase of my life the interviews after the CAT exam. I was very much confused about the brand from which I should buy and then there came a fun fact I didn’t even know that Peter England was an Indian brand, someone recommended me and informed me that its an Indian brand, don’t go by the name. I took my business suit from Peter England; the three things that impressed me were quality, comfort, and pricing. I now prefer most of my formals from Peter England even I tried some Informal’s like Kurtas and it was perfect for me.
Most part of my school life has been spent in boarding which introduced me to people from diverse social background. This helped me widen my perspective right from the childhood and made me an individual who can easily get along with people. Extra-curricular activities played a vital role throughout my academic journey. It helped me develop my overall personality.
Aditya Birla Group is one of the premier business conglomerate of India, which boastfully positioned in the League of Fortune 500. Built on strong foundation of values and business ethics, this extraordinary culture not only have help them stand the wind of bad times but also have pushed them to emerge stronger and bolder each time.
Back then in the 70’s it was very uncommon for the Indian middle class men to wear a suit since, every fabric were taylormade. My grandfather once told me his story of how he was lured by the suit that was on the display of a shop in his neighborhood. He used to stand outside the shop and admire the suit and dreamt of wearing it at least once in his Lifetime. Being an accounts assistant and the first son of his family the bundle of responsibilities always followed him wherever he walked. But his dream of wearing the suit never perished. As he stopped by the shop almost everyday, he even befriended the shop owner and shared him his desire. He even gave him his measurements so that he will strive hard and make his desire come true. One fine day he was asked to check the accounts of the clothing shop where he used to stop by to look at the sparkling suit. The accounts had a serious issue and they could never sort it out. He was sleepless for day and night and managed to fix the issue in the next couple of days. When he went back to home, He was astonished to see the suit hanging in his closet. Yes, the owner of the shop, his friend gifted it to him for his hard work as a token of love. The suit was nothing else but “ Peter England.”
Aditya Birla Group is an omnipresent brand that has been part of me in some form or the other throughout my life. The early reminiscence that I have of the brand reminds me of the school going days where the home-cooked was packed by my mother in ABGP’s Freshpakk Aluminium Foil.
Aditya Birla Group, third-largest Indian private sector conglomerate which is a US $44.3 Billion corporation employing around 120,000 employees from across 42 different countries, enlisted in Fortune 500 and many more things to describe which has touched millions of lives. I had many life remembering experiences with brands of Aditya Birla Group like when I was in my school I used to travel around 28 km to reach my school by bus, my mom would wake up early and prepare lunch for school, but the major problem was keeping the food warm and tasty. There came a saviour Freshwrapp which did it work to full extent, there were some other brands too, which claimed the same, but the quality provided by Freshwrapp was incomparable. Trust and quality is the best thing Aditya Birla group had gained and has reached to every heart of the Indian. When my home was being built, I asked my father that which brand should we use as cement then he replied that UltraTech cement would be used, I questioned him why and then his reply was it has the best quality in the market and a brand to trust. I researched myself and came into sight that significant government projects like bridges, buildings, and even dams use UltraTech cement. I was very much impressed by the durability and quality of this brand. Then there came the most critical phase of my life the interviews after the CAT exam. I was very much confused about the brand from which I should buy and then there came a fun fact I didn’t even know that Peter England was an Indian brand, someone recommended me and informed me that its an Indian brand, don’t go by the name. I took my business suit from Peter England; the three things that impressed me were quality, comfort, and pricing. I now prefer most of my formals from Peter England even I tried some Informal’s like Kurtas and it was perfect for me.
Most part of my school life has been spent in boarding which introduced me to people from diverse social background. This helped me widen my perspective right from the childhood and made me an individual who can easily get along with people. Extra-curricular activities played a vital role throughout my academic journey. It helped me develop my overall personality.
Aditya Birla Group is one of the premier business conglomerate of India, which boastfully positioned in the League of Fortune 500. Built on strong foundation of values and business ethics, this extraordinary culture not only have help them stand the wind of bad times but also have pushed them to emerge stronger and bolder each time.
Back then in the 70’s it was very uncommon for the Indian middle class men to wear a suit since, every fabric were taylormade. My grandfather once told me his story of how he was lured by the suit that was on the display of a shop in his neighborhood. He used to stand outside the shop and admire the suit and dreamt of wearing it at least once in his Lifetime. Being an accounts assistant and the first son of his family the bundle of responsibilities always followed him wherever he walked. But his dream of wearing the suit never perished. As he stopped by the shop almost everyday, he even befriended the shop owner and shared him his desire. He even gave him his measurements so that he will strive hard and make his desire come true. One fine day he was asked to check the accounts of the clothing shop where he used to stop by to look at the sparkling suit. The accounts had a serious issue and they could never sort it out. He was sleepless for day and night and managed to fix the issue in the next couple of days. When he went back to home, He was astonished to see the suit hanging in his closet. Yes, the owner of the shop, his friend gifted it to him for his hard work as a token of love. The suit was nothing else but “ Peter England.”
