Competitions

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Aditya Birla Group Is Big In Your Life #IIMROHTAK

Aditya Birla Group Is Big In Your Life #IIMROHTAK

The Aditya Birla Group is an Indian multinational conglomerate headquartered in Mumbai, Maharashtra, India. It operates in 33 countries with more than 133,000 employees worldwide. The group interests in sectors such as viscose staple fibre, metals, cement, viscose filament yarn, branded apparel, carbon black, chemicals, fertilisers, insulators, financial services, telecom, BPO and IT services. The Aditya Birla group is a diversified conglomerate with total revenue of approximately US$40 billion in the year 2012. Ghanshyam Das Birla founded the group. With a gross revenue of USD 40 Billion (in 2012) it is the third largest Indian conglomerate behind Tata Group with revenue of nearly USD 100 Billion and RIL with revenue of USD 67 Billion. 

NISARGA N
Beyond Superlatives - Aditya Birla Group, IIM Raipur

Beyond Superlatives - Aditya Birla Group, IIM Raipur

In a time and age where global mega-corporations are going for consolidation of businesses to remain relevant in the volatile market scenario, one does not have to look beyond the Aditya Birla Group to know that actual strength lies in diversity. With its footprint in textile, mining, retail, chemicals, cement, financial services, telecom, IT services among others, ABG is one of India’s most diversified conglomerate that has directly or indirectly contributed to the growth of India and its people right since its inception in 1857 by Seth Shiv Narayan Birla.

Viswanathan T S
Aditya Birla Group- The Aid Behind Gazillions

Aditya Birla Group- The Aid Behind Gazillions

In 2015, the premium 158-year-old conglomerate ventured to the most booming online retail industry witnessing pitched battles from the fashion categories. Fashion is the biggest, fastest-growing and most exciting space in e-commerce. With this “Abof” ventured into the fashion land which featured the company’s private label with over 1,000 fashion items.

Bhagyashree Kanungo
Just another dreamer from the city of dreams_IMI New Delhi

Just another dreamer from the city of dreams_IMI New Delhi

As I started to pen this down and think about how unknowingly this group has touched my life, it made me realise the true meaning of ‘legacy’. For often we have chased the perfect life, a good job, settling down, making your family and friends proud. But to be able to do something which impacts a lot of lives without even them knowing about it, is a true sense of the legacy which I always wanted to build. The ABG group helps me stay connected with my family and friends several thousand kilometres away, making me feel at home in an unknown city, be it with the telephone connectivity or the phone in my hand itself. It is also the life of the life-line, an indispensable part of the heart of Mumbai – The trains. For me and many others, it is their means to their workplace and home, for others it is their home, their office, their means to a livelihood, their life itself. Woven into the very fabric of everyday life, and literally too, they’re an imperative part of the memories, from the countless moments shared over school lunches, to the shirt which landed me my first job, the gifts I bought for the family from my first salary, to protecting the warmth of the home-cooked food, they’re a part of the place which everyone calls home. To be able to influence so many lives, be it through their products or their impactful advertising - breaking societal norms, and talking about the issues in our lives to spreading social awareness, they did not just help us build our lives, but also helped build a nation.

Rohit Joshi
Why Aditya Birla Group is big in My life?, IIM Raipur

Why Aditya Birla Group is big in My life?, IIM Raipur

As a young boy in my teenage I was fascinated with many things, but coming from a middle-class family I was bound with some restrictions. I was given everything after a particular time and the person presenting those things was my father. My father has been there for me all his life trying to fulfill my needs and desires. In the list of things, I was fascinated by there is another thing, wearing a suit.

Dishant Dua
Aditya Birla is Big in my Life- Neha Taneja, NMIMS Mumbai

Aditya Birla is Big in my Life- Neha Taneja, NMIMS Mumbai

Ultratech Cement, Hindalco Aluminum, Pantaloons, Louise Philippe, Allen Solly, Peter England, People, Forever 21, Ralph Lauren, Van Heusen, Vodafone Idea or be it Aditya Birla Capital – Aditya Birla Group creates all of it. Be it roads we travel on, to the buildings we live in or the clothes we wear. Aditya Birla Group is everywhere.

Neha Taneja
Aditya Birla Group, one of the world leading conglomerate has

Aditya Birla Group, one of the world leading conglomerate has

Aditya Birla Group, one of the world leading conglomerate has been such an important part of each and every person’s life. They have done so much for the world and continues providing services to everyone possible. They have covered almost all the sector such as chemical, fiber, metal cement, fashion, carbon, telecom, financial, IT, BPO etc. they have got their hands on almost everything and are helping us in one way or other. Their premium brands like Allen Solly, Forever 21, Louise Philippe , Ralph Lauren, and VanHeusen and standard brands like Pantaloons, Peoples, Planet Fashion which are catering to classes of people. They have a huge role in revolutionizing fashion industry Vodafone Idea which is 2nd largest telecom operator which changed the telecom industry altogether. ABG Carbon which provide black carbon for almost everything. Tires, paints and various other products which are made just because of their manufacturing. Eternia and Hindalco catering to the aluminum and copper needs of the world. They are providing huge scholarship programs for MBA to the most impressive talents. Creating huge job opportunities around the world and helping the economies. Having one of the best Csr activities with collaborations with WHO, EU, INTERNATIONAL ROTARY, NABARD, SMILE FOUNDATION ETC. creating smiles, work opportunities and education to most vulnerable and underprivileged part of society. Working with ABG is a kind of privilege that every person wants to earn, so that they will also be part of this auspicious corporation and work for the welfare of the society. Challenges are the very important and inevitable part of each one’s life. There are various challenges that came in my path and I have worked on it to achieve it. Some of them includes adjusting life in new city. I was from a small town and have been there till my high school. When I came Mumbai to pursue my graduation, it was a hard road. Adjusting in this fast life city, with the people with totally different mindset and a life which is much unknown to me. In that state, concentrating on ambitions became difficult. But after sometime when I changed the focus from life to work, things started getting into place. With all the confusion of what to do with the life and finding my dreams, I came across different fields which caught my attention and one of them was marketing and operations. But things started falling apart again when I was going nowhere and had no clue what to do, so that I can move forward. I started losing all my faith and confidence. Then I got a slight opportunity, when I got an opportunity to conduct an event in college. I knew one thing, that is something I will do, and this will only show me the way ahead.  With all the support and determination, I conducted that event successfully and that helped me regain my lost confidence. Through that one opportunity I was again on my path. Started learning more and detailed concepts from marketing, Got into an amazing marketing oriented B-School and now working on the road to success.

Siddhant agarwal
Competitions | InsideIIM