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FROM FABRIC TO FASHION TO RETAIL, ABG HAS IT ALL!

FROM FABRIC TO FASHION TO RETAIL, ABG HAS IT ALL!

“Sruti, please go to MORE and get these things in the grocery list!” This is the dialogue I hear from my mother almost every week. She is so particular that I only go to MORE to get her groceries. The reason - More has a wide variety of choices, fresh fruits, and vegetables, exotic brands and it is quite accessible and affordable. Ask me or my sister where we get our dresses from? PANTALOONS anytime! Pantaloons has any and every kind of outfit that a family needs - be it ethnic, western or Indo-western. ALLEN SOLLY is our go-to brand for workwear. It has the best quality fabric with great comfort. My father is a Civil Engineer by profession. One day I went to his office and I noticed many of his clients asking him to recommend good quality cement for their construction works. “ULTRATECH CEMENT”, he replied, without any hesitation. Fun fact: My father has been on IDEA Cellular network (now known as Vodafone Idea) for almost a decade!!

Sruti Badam
Make Your Own Meaning - TAPMI

Make Your Own Meaning - TAPMI

The toughest phase of my live came right after my Engineering, passing out with an average score without a job in hand was embarrassing enough. The problem I had is the lack of motivation that I still didn’t have. After being idle at home for a while, I had reluctantly found a job, and had found myself stuck in a sick flow of life. All this time I was still been contemplating the reason why we go through this whole process, when no one seemed happy. During this time my Grand Mother passed away, who always was independent and strong, and wanted nothing less from us. So, I had informed my father and quit my job.

Krishna Amar
Metamorphosis - TAPMI

Metamorphosis - TAPMI

I had been a mediocre student all my life, securing a rank after the top ten of my class. After high school, I took WBJEE and with a predictably low rank got chance to study in one of the best private engineering colleges in Kolkata, however in a less sought-after course, for obvious reasons. I flunked one subject in the first semester followed by another in the second. I do not know or possibly do not remember why that was still not alarming me. Probably, I had taken my parents’ support and understanding for granted or maybe I had already given up. I called up my father to tell him that I got a backlog in Computer Science. For the very first time, I did not hear motivation or support in his voice. In a significantly low pitched voice, he said, ‘Please pull up your socks now. If you continue with such a result at the end of every semester, you’ll be doomed. Totally doomed’ and then he hung up the call. These words ring like an alarm clock even today. Next semester onward, I started paying attention to every class, taking tests, getting my doubts cleared and solving previous years’ question papers. I set small achievable targets before every unit test or examination. I could gradually surpass each classmate and achieve my targets. Once this gained momentum, there was no looking back. By the end of my fourth year, I worked my way to the top and was awarded a gold medal for being a star performer in my class.

Shourya Basu
My Life around Aditya Birla Grou

My Life around Aditya Birla Grou

I feel proud to have a working mother who balances her professional and her family life so effortlessly. It’s easier to say effortlessly, but we did not realize the amount of pain she took to look after the family when we were kids. She left for work early at 6 in the morning. She made sure that her children had warm and fresh food for breakfast at 8. Freshpakk and Freshwrapp were her saving graces. She says these two products make her life so much easier. Now when we get our lunches packed from the canteen, we realize this product is so convenient for every working individual.

Shourya Basu
Aditya Birla Group- An Inspiration_IMI New DELHI

Aditya Birla Group- An Inspiration_IMI New DELHI

Aditya Birla Group is today one of the most prominent leaders in Global Corporates. The roots of the company have its origin since almost a century before India’s independence. Also, the company played a major role in country’s economic growth tied with the quest for political freedom.

Janak Gupta
ABG-ADDING VALUES TO OUR LIVES - IMI New Delhi

ABG-ADDING VALUES TO OUR LIVES - IMI New Delhi

The first thing that comes to mind while thinking about Aditya Birla is its values, which includes Integrity, Commitment, Passion, Seamlessness and Speed. These values are applicable to customers as well its employees. For now, lets take a brief view how Aditya Birla is constantly following its values:

BHAWANA DIXIT
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