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Aditya Birla Group - Motivator

Aditya Birla Group - Motivator

 ABG is one of the oldest conglomerates in India and we can say that it has brought the retail revolution in India. This brand has an explicable value in my life. Pantaloons which is the clothing brand of ABG is my favourite store as it provides me with fashionable as well as economic clothes. Whenever I feel low, I go to nearby store of Pantaloons and buy myself something to cheer me up. Allen Solly and Van Hausen are one stop for girls who want to impress people in their offices and MBA colleges. The brand Van Hausen is very luxurious and comfortable and all my formals for MBA college are from the same brand. I am a fashion and clothing brand lover and ABG provides me with a lot of brands. Brand Forever 21 is very trendy and luxurious. I am thankful to ABG for providing my brother with a 100% scholarship at IIM A. “What an idea sirji” has been the motto of my life and that’s why I am a loyal customer of Idea from 2010. No matter how cheap and better competitors enter the market, I will always follow the brand Idea. “Ultra Tech cement, har nirmaan ki jaan” has been the tagline if the cement manufacturer and I am happy for the stable infrastructure that the cement helps in making. Hindalco and Grasim are the leaders in their domain and helped India to move million steps ahead. This is making our country infrastructural developed and ahead of its time. The company’s motto to go big resonates with my motto of my life.

Kishika Sachar
IF IT'S MEANT TO BE, IT WILL BE- Talada Rama Naidu, IIM Visakhapatnam

IF IT'S MEANT TO BE, IT WILL BE- Talada Rama Naidu, IIM Visakhapatnam

Although this sounds like a saying of not much value when it comes to the go getter world of MBA graduates, but it sure showed the charm in my arrival to the journey called IIM Visakhapatnam. The admission offer came at a time when I had no hopes left for joining this prestigious institution.

Talada Rama Naidu
Impact of ABG in my life – IIM Ranchi

Impact of ABG in my life – IIM Ranchi

Today we are witnessing an environment where it becomes difficult for a company to survive without diversifying. Aditya Birla Group is one such business conglomerate which has managed to retain its brand value despite facing numerous threats in the market.

Snehashish Debnath
Always there for us, bridging the gap between expectation and reality - Shaivalini - IIM-Visakhapatnam

Always there for us, bridging the gap between expectation and reality - Shaivalini - IIM-Visakhapatnam

I was on a trekking expedition to Triund and Laka Glacier, passing through such rugged Himalayan terrain that even to get drinking water we had to heat the snow but Forever 21 Active-wear was making my tiresome journey comfortable and encouraging me to keep on moving. There was no cell phone network around us. But as soon as we reached the peak, I started getting messages from my Idea service provider and thus even at the height of 3200 meters above sea level Idea was keeping me connected with the world and allowed me to have a video call with my parents and share the live view of beautiful snow-covered mountains with them. We sometimes don’t even realize how integral the presence of something is in our life until we are forced to be in a situation where it is no longer present. Such is the presence and impact of Aditya Birla in our life. I regularly commute in Bengaluru Metro Rail, but the awareness of the contribution of Aditya Birla Group in making my commute safer and convenient with “Ultratech” only came today. Even my daily grocery shopping involves use of ABPB Wallet and BHIM ABPB UPI, and it has freed me from carrying the cash around. My weekend shopping spree with my friends starts at “Pantaloons” and can only end at “Only.” But The best of all is our visit to “The Collective” on the special occasion of birthdays to pamper my brother and mom. My dad, on the other hand, is a classic guy who would swear by “Peter England”  for all his clothing needs and his favorite can’t be changed with the swaying market trends. Aditya Birla has touched us all in some way or the other, and the story can continue to flow.

Shaivalini .
Down the Memory Lane, IIM Ranchi

Down the Memory Lane, IIM Ranchi

I believe "Limited Dreams" is a thing that most of us would relate to. It does not matter what class of society you belong to; our society has a way of putting barriers on our dreams or to be the least supportive, lets us follow another person’s footpath rather than creating our own.

Vishal Agrawal
Revolutionary Evolution of Aditya Birla Group-Chaitanya Boddeti,IIM Vishakapatnam

Revolutionary Evolution of Aditya Birla Group-Chaitanya Boddeti,IIM Vishakapatnam

“Aditya Birla Group,”  Well-known name and an Idea that changed our lives. Mr.Aditya Birla’s dream of setting a global business empire made the company what it is today. He was first to set Indian business on the world map long before the globalization became an essential buzzword in India. Aditya Birla Group is one of the respectable Indias Finest business houses. It has operations in 35 countries and has 120000 employees worldwide. ABG has significant importance in my life, knowingly and unknowingly. Primarily The Linen Club is the primary choice of a clothing brand for my father and me for summer. Pantaloons is my primary choice of shopping not only because of the variety of options but also because of the ambiance. Most of my favorite clothing brands belong to the ABG, only like Louis Philippe, Peter England, Allen Solly. Fun fact is I used to think Peter England is a foreign brand until a certain age because of its name and premium quality, but later realized it belongs to ABG and felt surprised and took pride as it pertains to an Indian company.UltraTechCement is truly the Engineers Choice cement because not only it is used for constructing minor projects but also major projects like Bandra-Worli sea link road, Bengaluru metro, and many more. UltraTechCement is not only the largest manufacturer of cement in India but also a significant exporter of cement from India. Birla Carbon is a leading manufacturer and supplier of black carbon additives. Most of the tire, rubber, plastic, ink, and paint industries globally use Birla carbon additives. Vodafone Idea limited is a leading telecom service provider in India and second largest globally.  Even the marketing and advertisements of idea products are so unique and remarkable. All this glory begin from Aditya Birlas dream of bringing India in respectable position among developed nations. ABG how greater it reached it never neglected its CSR. They are doing various activities to bring change in many lives.  In a nutshell, ABG is one of the major groups which kept Indian business on the world map. ABG brings light in many lives, which reflected in their logo as the sunrise. ABG logo stands for the symbol of hope, timeless values, and boundless optimism.

Chaitanya Sai Charan Boddeti
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